p 101 ep 2-b
TRANSCRIPT
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2B-01-P101-EP
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Lesson Objectives• Utilize the CFFP program and name its
various components• Explain the history of Smokey Bear and
the policies for the program• Implement a Smokey Bear program
2B-02-P101-EP
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Introduction• The Cooperative Forest Fire Prevention
(CFFP) program, commonly known as the Smokey Bear program, was created to maintain a public awareness of the need to prevent wildfires.
2B-03-P101-EP
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Introduction• The program is managed by the Forest
Service with the Advertising Council, Inc. and the National Association of State Foresters.
2B-04-P101-EP
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History of Smokey Bear• The guardian of the forest has been a part
of the American scene for so many years it is hard to remember when he first appeared.
2B-05-P101-EP
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History of Smokey Bear• Dressed in a ranger’s hat, belted blue
jeans, and carrying a shovel, he has been the recognized wildfire prevention symbol since 1944.
2B-06-P101-EP
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History of Smokey Bear• Today, Smokey Bear is a highly
recognized advertising symbol and is protected by Federal law. PL 82-359 as amended by PL 92-318. He even has his own private Zip Code – 20252.
2B-07-P101-EP
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“History of Smokey Bear”
Video Presentation
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Smokey Bear Milestones• The 40th Birthday
Celebration - 1984
2B-09-P101-EP
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Smokey Bear Milestones• The 50th Birthday
Celebration - 1994
2B-10-P101-EP
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Smokey Bear Milestones• The 60th Birthday
Celebration - 2004
2B-11-P101-EP
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CFFP Program Objectives• Create and maintain a
public awareness about
wildfire prevention.
2B-12-P101-EP
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CFFP Program Policy• The program provides a framework which
can be expanded upon.
• Using Smokey Bear for wildfire prevention messages stimulates active support.
2B-13-P101-EP
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CFFP Program Policy• The official Forest Service policy and
guidelines can be found in FSM Chapter 3110, Cooperative Fire Prevention (CFFP) and FSH 5109.18, Chapter 20.
2B-14-P101-EP
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CFFP Program Responsibilities• CFFP Committee• The Ad Council• Washington Office – Forest Service• Regions and Area/USDA Forest Service• State Foresters
2B-15-P101-EP
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CFFP Committee• 3 State Foresters• The Ad council• USDA – Forest Service• Meets 3 times a year• Sets direction
2B-16-P101-EP
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The Ad Council• Has a professional Advertising firm
• Work is reviewed before production
• Quality is critical
• Foote, Cone & Belding
2B-17-P101-EP
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USDA Forest Service• Administers the program
• Responsive to wildland fire prevention needs of all parties
2B-18-P101-EP
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Regions and Areas - USFS• Assigns primary responsibility for program
coordination.• Facilitates resolution of issues, concerns,
implements programs of work, activities, and serves as liaison to the WO.
2B-19-P101-EP
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State Foresters• Each State Forester must assign
responsibility for managing the CFFP program. This may differ from state to state.
2B-20-P101-EP
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CFFP Program Components
2B-21-P101-EP
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Five Major Components• Public Service Advertising• Campaign and educational activities• Commercial licensing• Image and appearance• Awards and recognition
2B-22-P101-EP
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Public Service Advertising• Presents messages to the public
• Collateral materials
• Ad Council creates and produces PSA
• Foote, Cone & Belding
2B-23-P101-EP
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Media• Radio and television• Newspaper and magazines• Other media• Field production• Resale prohibited
2B-24-P101-EP
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Campaign/Educational Materials• Created to reinforce fire prevention• Campaign materials feature a wide range of
material opportunities• Designed for all age groups• NASF• Distribution
2B-25-P101-EP
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Field Production - Campaign Materials• Encouraged• Can meet a specific need• High standards apply• Insure uniformity of Smokey’s image• Only approved artwork can be used
2B-26-P101-EP
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Educational Activities and Materials• Remind children of fire prevention
responsibilities
• Work with teachers
• Old material should not be distributed
2B-27-P101-EP
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Commercial Licensing• Communicates Smokey’s message• Maintain the integrity as a National symbol• Ensure products maintain standards of
high quality• Generate funds
2B-28-P101-EP
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Licensing Policy• The Director of A&FM, USDA-Forest
Service is responsible for approving commercial licensing activities.
• Day-to-day administration is contracted to a licensing contractor.
2B-29-P101-EP
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Licensing Policy• The use of Smokey Bear as a proprietary brand
name is prohibited.• Symbol will always be used in conjunction with
an approved fire prevention message.• All licensed products will display the official logo.• Unauthorized use is punishable by law.
2B-30-P101-EP
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Licensing Policy• Application/approval procedure• Official logo• All products are approved prior to
production• The PMS color system is standard
2B-31-P101-EP
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Licensing Policy• Smokey cannot endorse a product.
• He may appear with a product, but his message is always wildfire prevention.
• Violations
2B-32-P101-EP
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Image and Appearance• Official approved artwork• Costume• Acquisition and use• Appearances• Care and maintenance
2B-33-P101-EP
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Image and Appearance• Security and disposal
• Trademark protection
2B-34-P101-EP
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Character Appearance Guidelines• The costumed character’s popular image
can be utilized in many ways to focus attention to fire/life safety education programs.
2B-35-P101-EP
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Character Appearance Guidelines• 1-2 years old• 2-4 years old• 4 years old• 5 years old• 6-8 years old
2B-36-P101-EP
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Character Appearance Guidelines• 9-13 years old
• 13-21 years old
• Adults
2B-37-P101-EP
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Character Appearance Guidelines• School programs
• Large crowds
• Special education children
2B-38-P101-EP
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Awards and Recognition• Objective• Policy• Description• Selection criteria• Nomination process
2B-39-P101-EP
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Awards and Recognition• Other awards
• Selection process
• Source of supply
2B-40-P101-EP
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Lesson Objectives• Be able to utilize the CFFP program and
name its various components• Explain the history of Smokey Bear and
the policies for his program• Implement a Smokey Bear program
2B-41-P101-EP