overview of urban agriculture: gary matteson - farm credit council
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Agriculture in America’s Cities and Towns
Gary Matteson, Farm Credit Council
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get ready for urban farming
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limitedspace
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Economic sustainability is included in a triple bottom line
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Organize ideasDetermine directionSet goals to measure progress
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Mission: To grow fresh, healthy, safe, local food that benefits my community by demonstrating farming skills and good work ethics while providing some cash income.
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People Financial Production Marketing
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competing interests
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crops in the ground vs. crops in the greenhouse
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production for the market high point
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between crops
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population
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finding roofs
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Plan to Succeed
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Mission
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Keep records
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