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TYPE 3.0@SteveMatteson1

Everything that counts inTYPOGRAPHY is a subtlety.

— Jan Tschichold —

The art of

selecting and

arranging type.

The art of

selecting and

arranging type.

The art ofselecting andarranging type

HE ART OF selecting andarranging typeT

HE ART OF selecting and arranging type T

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TYPE 1.0

TYPE 1.0

Melbert B. Cary, Jr. Graphic Arts Collection, Rochester Institute of Technology

Melbert B. Cary, Jr. Graphic Arts Collection, Rochester Institute of Technology

This is

Latin

TYPE 2.0

MalabarIn use on the Barnes & Noble Nook reader (E Ink)

TYPE 3.0

Hamburgefonstiv

circa 1992

circa 2014

B

Joseph Blumenthal – The Printed Book in America

TYPE 3.0

1984 Lucida was first typeface designed for 300 dpi laser printing

1994 Verdana & Georgia for Windows XP

2007 ClearType Collection

2013 eText Typefaces

Why We Need Them

eText Typefaces

your typeThis is how we want fonts to appearFont data is delivered as vector outlines with spacing info, and maybe some hints

This is how an LCD screen displays pixelsLCD screens allow rendering with subpixels — manipulating each colour channel

This is how a basic E Ink screen displays pixelsEven courser resolution, with only 4 level of grey (16 levels of grey in newer screens)

Great screen fonts challenged by e-inkGeorgia on e-ink

depends on what

Georgia

HAMBURGEFONSTIV hamburgefonstiv

Amasis

HAMBURGEFONSTIV hamburgefonstiv

Elegance vs. Sturdiness

How We Make Them

eText Typefaces

Control Contrast

Metal TypeDrawing

Letterpress with‘ink squeeze’

BaskervilleEOriginal Baskerville

nn

could get nothing there but poor entertainment, and the

Impertinant Bable of one of the worst of men, among

many others of which our Host made one, who, had he

bin one degree Imudenter, would have outdone his

Grandfather. And this I think is the most perplexed

night I have yet had. From hence, Saturday, Dec. 23, a

very cold and windy day, after an Intolerable night’s

Lodging, wee hasted forward only observing in our way

the Town to be situated on a Navigable river wth in-

diferent Buildings and people more refined than in some of the Country towns wee had passed, tho’ vicious

enough, the Church and Tavern being next neighbours.

Having Ridd thro a difficult River wee come to Fairfield where wee Baited and were much refreshed as well with

the Good things wch

Latter I employed in enquiring

concerning the Town and manners of the people, &c.

This is a considerable town, and filled as they

could get nothing there but poor entertainment, and the

Impertinant Bable of one of the worst of men, among

many others of which our Host made one, who, had he

bin one degree Imudenter, would have outdone his

Grandfather. And this I think is the most perplexed

night I have yet had. From hence, Saturday, Dec. 23, a

very cold and windy day, after an Intolerable night’s

Lodging, wee hasted forward only observing in our way

the Town to be situated on a Navigable river wth in-

diferent Buildings and people more refined than in

some of the Country towns wee had passed, tho’ vicious

enough, the Church and Tavern being next neighbours.

Having Ridd thro a difficult River wee come to Fairfield

where wee Baited and were much refreshed as well with

the Good things wch Latter I employed in enquiring

concerning the Town and manners of the people, &c.

This is a considerable town, and filled as they

Body Size

Scalable Typeface

h h h h h

6, 12, 72pt – ITC Bodoni

hga hga

Body Size

Épa a a a a a96pt

96pt

SampleSampleSampleSampleSabon and SabonE Adjustments to the weight, proportion, and spacing

eText typefaceseText typefaces

SabonE

eText typefaces

eText typefaces

PalatinoE

becaged becaged

The Crystal GobletThe Crystal GobletThe Crystal GobletThe Crystal Goblet

Malabar & YsobelCrisp, contemporary designs optimised for the screen

Questions