outlook mediakit 2010 2011

8/8/2019 Outlook Mediakit 2010 2011

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2010/11 media kit

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om table of contents

pg 02 - table of contents

pg 03 - our company

pg 04 - our brands outlook: columbus high street neighborhoods magazine outlookcolumbus.com highstreetmoneysavers.com network columbus outlook television

radio outlook outlook consulting

pg 05 - our consulting

pg 06 - our philanthropy

pg 07 - our demographics

pg 08 - our kudos

pg 09 - our calendars

pg 10 - your choices

pg 11 - our rates

pg 12 - our contact info2


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our company

At Outlook Media our core purpose is to continually create relationships and dialogthat promote, encourage and educate society to take up acceptance and equality. Ourcompany lives by its core values of 1) advocacy and relevancy; 2) honesty, integrity,

and gratitude; 3) being industry vanguards in both products and business model; 4)constantly building relationships, creating partnerships and a return on investment toall of our stakeholders; and, most importantly, 5) always having fun.

Outlook Media strives to produce the most successfully franchised community-basedmagazine in America by 2015.

Outlook Medias success comes from our connection to the communities we serviceby constantly promoting social commentary. People read our magazine, listen to ourradio show and watch us on TV in order to see what we will say next. We are a pre-

mium boutique product line that showcases our advertisers while being fun to con-sume and intellectually relevant. Our magazine is the avant-garde in design, focus,content and franchise structure. Our networking events foster growth for businessowners across all inclusive communities. Our TV and radio shows are relevant andfunny. We will always honor our roots in the GLBT community, even after full equality isgained and work to preserve our unique and diverse culture, which is the cornerstoneof our success.

Outlooks other success lies in the community that makes up the company. Our busi-ness culture is a relaxed, fun and intense place to work where our team membersuniquenesses and strengths are nurtured and celebrated. Team members are encour-aged to be as successful and ingrained in the companys growth as they desire andthere is no boundaries to their achievements. Our collective success will be a testa-ment to our ultimate objective: to change the world for the better.

Welcome to Outlook Media.

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our brands

outlook: columbusis a monthly lifestyle andadvocacy publication for Ohios queer and urbanprogressive communities. Our unique blend of localcolumnists and exclusive international writers makeit unparalleled among other alternative magazines.

Our motto is everything is political, and as such,our content is focused on the nuances and politicssurrounding the human condition. Our mix ofcolumns includes editorials, commentaries, politics,small business spotlights, local celebrities, publicofficial profiles, the environment, health, self-help,faith, arts, books, music, film, fashion, entertain-ment, sports, celebrity interviews, horoscopes, eventphotos, features and qmunity news.

Our 21st-century chamber of commerce servicingthe GLBT & allied business community. NetworkColumbuss programming includes a free, fun,monthly networking event, career fairs, educational

seminars and speaker forums.

As experts in niche marketing, we offer ourconsulting expertise to teach the power of nichemarkets and to help businesses craft a customizedniche outreach plan to achieve their marketing

goals within a desired timeline and budget.

outlook: columbus magazine

www.outlookcolumbus.com

high street neigborhoods magazine

network columbus outlook consulting

High Street Neighborhoodsmagazine showcases,promotes and markets Columbuss distinctiveneighborhoods by promoting each areas unique shops,restaurants and events. High Street Neighborhoodsoffers an affordable opportunity for local businesses to

reach the urban, value-conscious shoppers that live intheir neighborhoods, while offering larger corporationsa chance to brand across a variety of niche markets. Byusing coupon-driven campaigns, businesses have averifiable ROI. Committed to promoting the arts, HighStreet Neighborhoodsmagazine dedicates the frontsection of each issue to galleries, arts organizationsand special events and funds many non-profitorganizations through the High Street Fund.

www.highstreetmoneysavers.com

Our online arm of High Street Neighborhoodsmagazine, highstreetmoneysavers.com is wherereaders can peruse feature content, neighborhoodinformation and can print not only the coupons thatappear in the print publication, but special online-only promotions as well.

outlook televisionHosted by outlookspublishers Chris Hayes &Michael Daniels, the outlook Television talk show isour televised extension of the print publication.

outlook Television features commentary on currentevents, area entertainment, and interviews withpersonalities appearing in the current months printedition.

radio outlookHosted by outlookspublishers Chris Hayes &Michael Daniels, Radio Outlook is a talk showfocused on politics, news and entertainment as they

relate to the GLBT and urban progressivecommunities. First hitting the airwaves on WVKO1580AM Progressive Talk Radio, Radio Outlook nowresides as a podcast on outlookcolumbus.com andthe outlookmedia YouTube channel.

Our online cohort to outlook: columbusmagazine,outlookcolumbus.com is an interactive intellectualplayground. Boasting 10 times the content of theprint publication, our website keeps readersengaged all month long with new daily content,event photos, contests, polls, videos and readercomments.

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our ConsultingAs a company that is fifteen years strong, housing acollective 110 years of marketing, journalism, graphicdesign, project management and sales experience, wekind of think we know what were doing. In fact, werepretty sure were experts at it. Hence why we createdOutlook Consulting, our niche marketing and advertis-ing arm. The OC is an excellent way for you to tap

into our expertise and help your business grow.

As winners of The American Marketing Associations2010 Achievement In Marketing Awardfor our nichemarketing research, we can teach you all about nichemarkets, as well as, perform customized analysis ofyour niche, demographics, customers, spendingtrends, spending patterns and the buying power ofyour market. From that analysis, we can then create acustomized niche outreach plan to help you achieveyour client acquisition and retention goals within yourdesired timeline and budget.

Servicing a niche market ourselves, Outlook Consult-ing isnt complete altruistic. But at Outlook Media, wefollow a community partnership philosophy. We believeour responsibility is to create relationships and part-nerships, both B2B and between our business part-ners and our readers, and not just sell you advertisinginto our product lines. We are more interested in long-

term partnerships than short-term goals. To that end,we will tell you straight up if our products are or arenot an effective use of your dollars. And if not, welltell you were to put those dollars to be most effective.We of course want your money, but we want you to besuccessful even more so. Its just good business.

Our consulting services are complimentary to thosewho advertise with us, and competitively priced forthose who do not but who value a comprehensive andobjective review of their diversity and niche marketingstrategies.

Want to know what niche markets youre hitting orwhat niche markets are in your sphere of influence?We can tell you that and more! Well give you acomplete overview of your niches with strategies tohold, strengthen and grow your market share.

niche marketing analysis

demographic analysis

niche marketing training

Not sure what the power of niche markets in your areaare or what a niche market is for the that matter? Weoffer a comprehesive presentation on just that with apost analysis of your market. Let us teach you where thefuture of marketing is and how you can tap into thatgoodness.

spending trends & patternsKnowing how, where and why your customers andpotential customers spend their money is crucial to

effectively targeting them and offering services thatthey want. We can give you this information withstrategies to take full advantage of the results tomaintain and obtain your clients.

customer analysisBy knowing more about your customers, you can not

only target your marketing better, but you can alsobuild affinity with them. We can tell you crazyamounts of information on your customers fromwhat they eat to where they shop to what mediathey consume to where they live, work and play.Armed with this info you can create relationshipswith your customers like never before.

buying powerDo you know the buying power of your customers?We can teach you what each segment of your cus-

tomer base spends in the market. Using this datayou can leverage dollars, target advertising andcreate price points that will maximize your returns.

Want to know what demographics youre hitting?

Want to learn how to target the demographicsyoure not? We can give you a complete breakdownof what your customer base looks like and a plan forreaching the consumers you want to capture.

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our philanthropy

We believe that it is incumbent upon us, as citizens of our community, to give back. In that vein, we donate

a minimum of 10% of our advertising space in each issue to non-profit and community organizations thatsupport the progressive and GLBT communities. Since 2009, outlook:columbushas donated more than 300ads, comprising more than 58 pages of advertising space, to nearly 100 organizations and more than 100events. These organizations include:

Philanthropy is a core value of Outlook Media, Inc. In fact, our corporate core purpose is to continuallycreate relationships and dialog that promote, encourage and educate society to take up acceptance andequality. Our entire business model is built upon this foundation.

African American MaleWellness Walk

AIDS Resource CenterAmerican HeartAssociation

BalletMetBat n RougeBike Columbus - City ofColumbus

Bike the Cbus

Broadway AcrossAmerica - Columbus

Buckeye Rainbow Al-liance of the DeafBuckeye Region Anti-Violence OrganizationCamp SunriseCapital Area HumaneSociety

Central Ohio Rescueand Restore

Central OhioRestaurant Association

Central Ohio WorkforceInvestment Corporation

City Year ColumbusCleveland Pride

Columbus AIDS TaskForce

Columbus Gay Men'sChorus

Columbus HousingPartnership

Columbus MetropolitanClub

Columbus Museum ofArt

Columbus PrideColumbus StompersColumbus Women's

ChorusColumbus Young

ProfessionalsColumbus Zoo and

AquariumCommunity Shares of

Mid OhioCourage UnmaskedCraftin' OutlawsDave Thomas Foundationfor Adoption

Dining by Design

Diversity MattersDoo Dah Parade

Equality OhioFudhaGay Games 2014Gay Ohio History InitiativeGlass AxisGrange Audubon CenterHarvey Milk NationalStamp Campaign

Hispanic Chamber ofColumbus

Hot Times FestivalHuman Rights CampaignInternal Revenue ServiceInternational Fund forAnimal Welfare

Junctionview StudiosJuvenile DiabetesResearch FoundationInternational

Kaleidoscope YouthCenter

King Arts ComplexLatino Small BusinessDevelopment Center

Legacy Fund

Lifeline OhioMark Moffett

Scholarship FundMarriage Equality USAMid Ohio Food BankMultiple Sclerosis SocietyMuscular DystrophyAssociation

NAGAAA - Gay SoftballWorld Series

National EqualityMarch

National Gay andLesbian Task Force

Nationwide Children'sHospital

New Albany ClassicNorth MarketOhio Civil RightsCommission Hall of Fame

Ohio Historical SocietyOhio Leather AllianceOhio Roller GirlsOhio Secretary of StateVoting Rights Institute

Planned Parenthood ofCentral Ohio

QualiaQueer the Census

Richard CrabtreeMemorial Fund

ShadowboxShort North BusinessAssociation

Skate for HopeStonewall ColumbusSusan G KomenFoundation

Telluride Gay Ski Week

TransOhioTRAUMAUnited Way of CentralOhio

Vail Gay Ski WeekVictorian Village Tourof Homes

Vision CouncilWellington SchoolWestgate NeighborsAssociation

Wexner Center for theArts

Winter Party FestivalWOSU Public Media

Additionally, as leaders in our community, we believeit is our duty to serve in more than a professionalwork capacity. Therefore, we strongly request andsuggest that each employee serve on a non-profitboard of his/her choosing for organizations eitherwithin or without the GLBT community and ifboard service is not available, that each employeevolunteer for a non-profit of his/her choosing while

continuing to seek board service.

The outlook FundThe outlook Fund is an endowed fund of theColumbus Jewish Foundation that aims to help givepeople a voice that typically would not have theskills or funding to do so.

High Street Neighborhood FundHigh Street Neighborhood Fund is an endowed fund

of the Columbus Jewish Foundation that maintains agrant distribution of approximately $5,000 per yearto High Street area non-profit organizations. HSNFhas contributed over $80k over the last ten years.

board service charity funds

in-kind advertising

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our demographics

Our readers, by virtue of their incomes, station inlife, and education level, are consumers, propertyowners and art & entertainment aficionados. Ourreaders are among the most loyal customers tobrands and businesses - particularly so to those

that advertise directly to them on our pages. Theyare socially conscious and environmentally aware.They are voracious consumers of information andentertainment, as well as, early adopters of technol-ogy and gadgetry.

They are renovators, restorers and investors. Theyare devout vacationers and patrons of nightlife, thearts, dining, sporting events, concerts and casinos.

If you are looking to acquire a new market, get morecustomers with high disposable income, and keep

those brand loyal customers coming back, take noteof these demographics. Our readers are: three times more loyal to companies and brandsthat advertise directly to them on our pages and inother GLBT media are strongly influenced in favor of a companyover others because of its positive progressive so-cial image, and conversely will refuse to do busi-ness with companies that do not meet theirstandards of social responsibility $71,040 average household income

55% male, 45% female 66% are 21-49 years old 75% have attended college and/or hold a collegedegree

outlook:columbusis: the #1 media choice of the GLBT and allied com-

munity the #1 magazine for financial optimists those

who believe they will be better off six months from

now the #2 print publication for African Americans a top publication of choice for newcomers to the

City, all people of color, young progressives, workingwomen, urban residents, dual income households,and households with children.

We provide customized market analysis for yourbusiness, based on who your customers are, andmore importantly, who you want them to be. And ifwere not the right venue for your marketing dollars,well tell you so. Were about making sure that ouradvertisers build relationships and achieve results,not about just selling you a canned package of ad-vertising. Call us today for a personal presentationof our award-winning Niche Marketing seminar andlearn how we can help you grow your customer base.

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outlookreaders are 15% of the metropolitanColumbus population, spending 25 cents of everydollar - which equals $7.5 BILLION per year in eco-nomic impact.

outlook: columbus

A recent readers survey poll conducted bt the magazine,provided the following results:

Household Income: 43% had incomes of $30K - $60kand almost 50% had incomes in excess of $60k

Education: 38% are college graduates and 24% holdgraduate degrees.

Home Ownership: 74% own their own home.Dining: 83% reported eating in a restaurant 1-4 timesper week.

Zip Codes: Most frequent respondents were fromClintonville, Bexley, German Village and Reynoldsburg.

high street neighborhoods

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our kudosAwardsThroughout our history, we have been honored to receive many awards, accolades and certificates ofappreciation from community and national organizations in recognition of our editorial coverage andmarketing expertise. Among those for which we are most proud are:

Best Publication, presented by Out in Columbus (1999, 2001) Outstanding Media Award, Stonewall Columbus (2001, 2007) Corporate Caring Award Nominee, presented by Business First(2005)

Stonewall Columbus Media Award (2005) Columbus AIDS Task Force President's Award for HIV/AIDS awareness and advocacy (2005) Leadership in Media Advocacy on Alcohol and other Drug Prevention Treatment and Recovery Issues,presented by the Ohio Department of Alcohol and Drug Addiction Services (2006) Corporate Caring Award Winner, Arts and Humanities division, presented by Business First(2006) Achievement in Marketing: Research Driven Campaign of the Year for Niche Marketing 270, presentedby the American Marketing Association, Columbus chapter (2010) Social Justice Reporting of the Year, presented by Community Shares of Mid Ohio (2010) Top 150 Things for Our Community to be Proud Of, for our interview with OSU head football Coach JimTressel, named by The Advocate(2010)

Our partnership with outlookhas beenincredible, delivering almost unheard of ROI, andgrowing our market share in ways we hadntimagined. They are, and will be part of ourmarketing strategy for years to come.

Pat McCloughlin

VP Marketing AT&T U-Verse

outlookallows our company to reach a loyalmarket that consistently buys at a higher pricepoint, and theyre fun to work with, too!

Brian

Creative Director, Blooms Direct

outlookis fantastic at discovering what a client needsand then finding interesting methods to bring it tothem. outlooks excellence is in their unique ability tobring people together. Over the course of our long-term business relationship, Ive not only met clients,Ive met friends, and learned an enormous amount ofinformation along the way. Their products are not only

a part of our advertising strategy, but their consultingservices are something we wouldnt do without.

Peg Buerhle

ActionCoach

We regularly have more than 1,000 couponredemptions per issue. Your magazine is our mostimportant marketing tool.

Michael E. Hill, Co-owner

Caskey Drycleaning Company - South on High

The coupon redemptions far surpass all of ourother advertising in bringing in new customers toour restaurant.

Joe Spinelli, Co-owner

Spinellis Deli - Short North, Victorian Village

In these tough economic times, we evaluateevery dollar we spend. Our ad in HIGH STREETNeighborhoods has proved to be one of our bestadvertising investments.

Leo J. Brown, Co-owner

Columbus Handyman - Clintonville

Our customers loved to be Thurmanized! Wesold more than 300 T-shirts with our $2.00 off

coupon in the last issue. It was a great success.Aaron Suclescy, Manager

The Thurman Caf - German Village

Testimonials

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our calendars

January 2011Technology & Modern Media

February 2011Youth & Aging

March 2011Agendas & Politics

April 2011I Heart CBus / Urban LivingEnd All Be All Awards

May 2011Food, Farms & Festivals

June 2011Pride Holiday

July 2011Trans, Pans, & Automobiles

August 2011Creative Class: Columbus

September 2011Business, Brilliance & Savoir FaireNetwork Columbus Awards

October 2011Our Community, Our History / GOHIWhos Who in GLBT Central Ohio Party

November 2011Feel Good / Health & Wellness

December 2011Tale of 2 Sissies / Holidays

January 12, 2011

February 9, 2011

March 9, 2011

April 13, 2011

May 11, 2011

June 8, 2011

July 13, 2011

August 10, 2011

September 14, 2011

October 12, 2011

November 9, 2011

December 14, 2011

Spring / Summer 2011Living, Working & Playing in theNeighborhoods

Fall / Winter 2011A Taste of Columbuss Creative CoreCuisine


high street neighborhoods magazine

network columbus 2nd wednesday each month 6p-8p

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submit ads CMYK; 300 dpi; jpeg, pdf or tiff. make all black text or reverse text on newsprint pages 100% K (black) - no 4c black keep text 1/8 from inside ad edges. send files to : [email protected]

ad reservation, signed contract, payment and artwork deadline is the 15th of the month prior topublication

advertising submission specifications (all publications)


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our ratesoutlook: columbus magazine 15,000 distributed monthly rates are per insertion

12x bw 9x bw 9x color open bw open colornewsprint (4c or bw)

full - 1600 1800 2400 27002/3 - 1275 1450 1925 21501/2 - 1050 1175 1575 1750

1/3 - 750 850 1125 12501/4 - 600 675 900 10001/6 - 425 475 650 7251/8 - 350 400 525 575

biz card 175 - - - -gloss (4c only)outside back cover - - 3500 - 4000inside front/back - - 2800 - 3500

sponsor* - - 2250 - 3000*outlook: columbus sponsor benefits include: a full page advertisement on glossy page; listing on masthead of outlook; logo

placement in eblasts, promotional materials and at events; web link on outlookcolumbus.com; a seat on The outlook CommunityAdvisory & The outlook Fund boards; and a percentage of sponsorship is donated to The outlook Fund on behalf of sponsor.

High Street Neighborhoods magazine 75,000 distributed biannually rates are per insertion2x color open color

gloss (4c only)outside back cover 4725 5250inside front/back 3780 4200

full* 3150 35001/2 1620 18001/3 1125 1250

1/4 855 9501/6 675 7501/8 495 550

calendar - 500sponsor* (in addition to price above) + 1000 standard/ 1250 premium + 1000 standard / 1250 premium

*Standard HSN sponsor benefits include: prime advertising placement; name recognition on index page, logo placement onneighborhood page header, logo on neighborhood locator map, web link on HighStreetMoneySavers.com, a seat on both The HSNCommunity Advisory & The High Street Fund boards; and $250 of sponsorship is donated to The High Street Fund on behalf ofsponsor. Premium sponsors enjoy the above benefits plus logo placement on: front cover of HSN; promotional materials (ieposters, event flyers etc); newstand billboard; cubside mobile billboard; and coopertive advertising in other publications.

Network Columbus Sponsorship $5000 per yearNetwork Columbus sponsor benefits include: a 12-time, 1/7 box ad on glossy Network Columbus page in outlook; opportunity tohost or speak at one Network Columbus event per year; promotion table at Network Columbus events; logo placement onNetwork promotional material and ebast; seat on The outlook Fund advisory board; and percentage of sponsorship donated toThe outlook Fund on behalf of sponsor.11


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our contact info

REBEL COMMANDER

(aka Business Director)Michael Daniels

[email protected]

FANCY PANTS

(aka Relationship Manager)

Chad Frye

[email protected]

SLAYER OF THE STATUS QUO

(aka Relationship Manager)

Mary Malone

[email protected]

ADVERTISING DEADLINES

Reservations by the 15th of month prior to

publication. Art in by the 20th of month prior to

publication.

SUBSCRIPTIONS & DISTRIBUTIONCall 614.268.8525

MASTER OF THE UNIVERSE

(aka Editor-In-Chief & Art Director)Christopher Hayes

[email protected]

RELUCTANT DIETY

(aka Managing Editor)

Jon Dunn

[email protected]

CHEESE STEAK

(aka Editorial Assistant)

Phillecia Cochran

[email protected]

INTERNS

[email protected]

CYBERSPACE

http://www.outlookcolumbus.com

http://www.outlookmedia.comhttp://www.networkcolumbus.com

http://twitter.com/outlookcolumbus

facebook @ outlook: columbus

OWNERS AND PUBLISHERS

Michael Daniels & Christopher Hayes

HEADQUARTERS

Outlook Media, Inc.

815 N High St, Bsmt Ste QColumbus, OH 43215

614.268.8525 phone

614.261.8200 fax

www.outlookmedia.com

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have a good day!

outlook mediakit 2010 2011

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