Presentation 2010

Introduction

A driving force of MADRID deluxe is to promote the economic and social development of Madrid, led by creativity, knowledge and over 2000 years of history.

It is the responsibility of the city’s authorities, institutions and communication channels to promote the Madrid brand internationally, as well as to attract business, investment and tourism. On this basis, MADRID deluxe have much to offer:

SER EL ESPEJO CULTURAL DE LA CIUDAD UNA REVISTA ATRACTIVA Y ACTUAL QUE INVITE A CONOCER LA CAPITAL LA REVISTA REFUERZA LA MARCA “MADRID”

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Market Segment

In order to promote these qualities,MADRID deluxe have conducted an analysis of the market, focusing on the reader/consumer as well as the client/advertiser. The former is looking for something; the latter offers diverse products, high quality brands and services from across the city.

THE READER

Our reader profile is that of an enterprising member of society, who makes the most of his free time and likes to do so with a wide knowledge of the possibilities available. Expansive and exploratory, independently-minded, appreciative of quality goods and services, our readers can be classified within the same economic social stratum; however their wide diversity of cultural origin means that distinct nuances in taste and interest are also present.

Fully aware of this, MADRID deluxe maintains rigorous control over the magazine’s content in order to avoid cultural divergence among our readers. Firstly, we make a distinction between the PROFESSIONAL READER, who lives in, or travels to, Barcelona for business reasons; secondly, the LEISURE READER, who travels to the city for pleasure, and finally the EXTERNAL READER, a non-resident consumer with a high interest in the city, whether that be for professional, leisure or personal reasons.

EXTERNAL READERAge: 40 plusStyle: cosmopolitanEducation: university and/or higherOccupation: entrepreneur/management or marketingMotive for reading: leisure/businessCulture: medium-high/highPurchasing power: medium-high/highWomen: 20%Men: 80%Nationality: EU and USA

LEISURE READERAge: 35 plusStyle: urbaniteEducation: universityOccupation: business/managementMotive for reading: leisure/interestCulture: highPurchasing power: medium/highWomen: 50%Men: 50%Nationality: EU, USA, Japan

PROFESSIONAL READERAge: 30 plusStyle: cosmopolitanEducation: higher/universityOccupation: entrepreneur/managementMotive for reading: leisure/businessCulture: medium/highPurchasing power: medium-high/highWomen: 10%Men: 90%Nationality: international (mainly EU)

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We have given media coverage to the following market sectors:

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Business promotion

BUSINESS PROMOTION

OtherEvents and society

High profile individuals from the city

Local commerce

Fashion

Design and architecture

Technology

Catering

Motor and Nautical

Art exhibitions and collecting

Tourism

Other business areas

35%

13%

11%

8%

8%

8%

7%

3%

7%

64%12%

12%

12%

A) B) C)

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The Advertiser

We believe it is important to define a policy on advertisers for a segmented market. Our advertiser either aims to position their product in the luxury sector, or they are already positioned in this sector and aim to remain so. The magazine’s international distribution adds an extra level of interest, since we can bring the product of an advertiser who is often geographically limited to Barcelona & Madrid to a public with a future, periodic or sporadic relationship with the city. Within this profile we are able distinguish different categories of advertiser:

A). ADVERTISER ALREADY POSITIONED IN LUXURY SECTORPromotes their brand through campaigns managed by media agencies in order to maintain the positioning of the product, for example TOUS on a national level, and ESCADA on an international level.

B). ADVERTISER AIMING TO POSTION PRODUCT IN LUXURY SECTORLooks for a new niche in the market for their product. As such, they require high media visibility and their product/service is high enough quality to justify such positioning.

C). INSITUTIONAL AND EVENT PROMOTIONOur current distribution network represents a powerful tool for institutional promotion, with high levels of response and impact. Indeed, the magazine cover in itself carries inherent promotional value for the city.

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Local Distribution - Madrid

Private Hospitals and Clinics

Private Subscribers/Spain and Internationally

Legal Offices

Private Sports Clubs

Yachts

Beauty Salons / Spas

Fairs/Exhibitons

Restaurants

Hotels

Clubs/Associations

Airports

Architecture Studios

Newsstands & FNAC

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Social NetworkingIn 2008 BARCELONA deluxe & MADRID deluxe’s social networking activity grew considera-

bly, making use of a variety of platforms - from the professional to the trendy. Below are

some of the main online networking sites we use:

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Resumé Barcelona deluxe

MADRID deluxe is a quarterly publication engaged in an ambitious project: to showcase

the success and distinction of the city of Madrid. It is are a bilingual magazine, printed in

English and Spanish, which is distributed via exclusive channels and can be found onboard

SINGAPORE AIRLINES, IBERIA, SPANAIR and TURKISH AIRLINES as well as in five-star

hotels, VIP lounges, private clinics and limousines. We appeal to those who wish to discover

Madrid through the eyes of high profile individuals, be they international or local. MADRID

deluxe is a prestigious platform for the dissemination of quality leisure products and services

created in the city, and is aimed at some 300 000 middle and upper-class readers - tourists

and locals, and above all visiting executives. In 2008 and 2009, we participated actively as

media partner or principal sponsor in various major events in and around Madrid, of which

the most prominent were:

MediaKit 2010

PresentationMADRID deluxe is a publication that are part of an ambitious project: to be the exclusive showcase of luxury in each city. Our magazine is linked to headers reputation as Barcelona Deluxe, Deluxe and Deluxe Vienna Mallorca, and controlled by the PGD.

This project combines English & Castilian editorial and distributed both nationally and internationally. MADRID deluxe has become a “city mag” up to Ocean Drive (Miami) and The New Yorker (New York). Actively participates as Media Partner in the biggest events in Madrid. Also on board is distributed of the best private jet companies and First & Business Class on Singapore Airlines. www.madrid-deluxe.com

MADRID Deluxe is an ideal platform for the dissemination of an exclusive lifestyle that is generated in each city. Some 300,000 readers in middle and upper classes, as tourists and especially executives, are part of the profile of our readers.

Editorial ProfilePERSONALITY• Exclusive interviews and profiles of celebrities and personalities attached to the city of international appeal.

WALK• A stroll around Madrid with important people from the world of show business, fashion, politics, and sport, who talk tous about their careers and show us their favourite spots of the “City of Counts”.

CITY TOUR•We explore some must-see regions and areas in Madrid which give us a variety of cultural references, places, products and top quality services.

EVENTS & SOCIETY• Noted events of the outstanding social life in Madrid.

MediaKit 2010

MADRIDdeluxe

LIVING: ARCHITECTURE, REAL ESTATE & INTERIOR DESIGN• Innovative architecture and dream homes in Madrid and the surrounding areas, along with a rundown of trends in cutting-edge interior design.

SHOPPING• An expert trip through the best fashion & jewellery stores, designestablishments and technology emporiums of the city.

BEAUTY & WELLNESS• The elite of perfumes and cosmetics through high class brands.Desired wellness centres, tips and secrets from its professionals allin and around Madrid.

MOTOR• Innovative cars and desired vehicles that drive through our streets.

YACHTS•The most exclusive yachts and vessels in the nautical universe in context with our mediterranean city.

RESTAURANTS & BARS• An exquisite selection of the finest restaurants and fashionable bars in the city.

BUSINESS•News and novelties regarding business oportunities and the ever changing economic perspectives generated in a capital like Madrid.

TECH• The most luxurious items with the latest technological advances to stay on the leading edge.

CALENDAR• Information about music, dance, theatre, exhibitions and other-events happening in Barcelona & Madrid.

TRAVEL & HOTEL• Recommendations for must-see places to visit for the cosmopoli-tan traveller, and the most exclusive and luxurious hotels.

ART• The shows and exhibits of renowned artists in galleries and museums of the city.

MediaKit 2010

FASHION• Fashion editorials tailored to our readers desires, pages that reflect the trends of each season produced by local talent.

MADRIDdeluxe

1 MODULE

2 MODULES

2 MODULES

3 MODULES230 mm

29

5 m

m

94 X 57 mm

94 X 120 mm

194 X 57 mm

94 X 183 mm

Measures MADRID deluxeMEASURE MAGAZINE (PÁGINA)

MEASURE WEB SITE

ADVERTORIAL / Publicidad en Home

SKYSCRAPER / 120 X 600 pixels BANNER HOME / 468 x 60 pixels BUTTON HOME / 125 x 125 pixels

GUIDE FIRST POSITION / Guia Web.Espacio preferente

GUIDE NEXT POSITION / Guia Web

TEXT LINK / Link de la su propia web

GUIDE MODULE

www.le-citydeluxe.com

www.barcelona-deluxe.com

www.madrid-deluxe.com

MADRID deluxe is distributed at newsstands and bookstores with a cover price: 3€. as well as in exclusive establishments, such as golf clubs, hotels, restaurants and luxury higstreet shops free of charge. More over the magazine is also available at yacht & limousine charter agencies and special high profile events in Barcelona & Madrid. Yearly subscriptions /4 issues and Gold Club Benefit) a cover price: in Spain 98€, in Europe 130€ and outside Europe 150€ (includes VAT & postage). Free subscriptions for notaries & law firms, provate cliniques and architecture studios in Barcelona & Madrid. Most importantly the magazines are distribuded on board Singapore Airlines in Business & Firts Class and Iberia & Spanair from Frankfurt, as well as in the airport vip lounges for Iberia, Spanair, Lufthansa, SAS, Alitalia, KLM and Turkish Airlines, and in Iberia (Puente Aereo), in London, Paris, Brussels and Frankfurt. Distribution controled by

MADRIDdeluxe

Despachos de abogados y notarías

Estudios de arquitectura

Hoteles de 5 estrellas

Restaurantes de lujo

Tiendas de moda

Clubs de golf

Cruceros internacionales

Fira Barcelona y otras ferias

Quioscos y librerías

Salas VIP en Aeropuertos

Establecimientos en España4.000 puntos de distribución

MADRID deluxe902 110 319 / www.madrid-deluxe.com

Distribution

Salas VIPS de los Aeropuertos

MAGAZINE RATES 2010Inside Cover Double Page 10.000 ¤

Back Cover 9.000 ¤

Inside Back Cover 7.000 ¤

2 Page Spread 8.000 ¤

Full Page 5.000 ¤

First 3 pages odd 3.000 ¤

Redaccional Page 2.500 ¤

PRICES GUIDE 2010Module texto & foto 500 ¤

Year around presence (6 issues) 1.250 ¤

PRICES WEB 2010Advertorial 50 ¤ CPM

Skyscraper 40 ¤ CPM

Banner Home 20 ¤ CPM

Button Home 15 ¤ CPM

Guide First Position 30 ¤ CPM

Guide Next Position 10 ¤ CPM

Text Link 5 ¤ CPM

PRICES ENCARTES EVENTOS 2010A minimun of 1.500 units (measure 200 x 147,5 mm /máx.)

from 0,65 ¤ unit

QUARTERLYSpring/Summer/Autumn/Winter. 3€ cover charge

Distribución controlada por

tiraje:

MADRIDdeluxe

National Distribution //

VIP Lounges Distribution Barcelona & Madrid Airport

Barajas airport Madrid

News Stands & FNAC

International Distribution

press run:

25.000estiMated nuMBer of readers:

300.000

puBlication:

Quarterlylanguages:

English & Spanish

Cataluña Barcelona, Lleida, Girona y Tarragona

Madrid Kiosks, Train Station, Airport

Valencia Kiosks, Train Station, Airport

Islas Baleares Kiosks, Train Station, Airport

Sotogrande Kiosks, Train Station, Airport

Sevilla Kiosks, Train Station, Airport

Marbella Kiosks, Train Station, Airport

Zaragoza Kiosks, Train Station, Airport

Bilbao Kiosks, Train Station, Airport

Spanair

Iberia

Air Europa

TAP

Air France

Alitalia

KLM

Singapore Airlines

aeropuerto prat Barcelona

Riviera Maya hoteles & kioscos

Puerto Rico hoteles & kioscos

Costa Rica hoteles & kioscos

New York hoteles & kioscos

Shanghai hoteles & kioscos

Distribution 2010

MADRID deluxe T. 902 110 319 | business@madrid-deluxe.com | www.madrid-deluxe.com

DistributionMADRID deluxe2010

Santceloni

Sergi Arola Gastro

Alboroque

Casa María

Colonial del Norte

Cafe de Oriente

La Estación

La Terraza del Casino

El Club Allard

Zaranda

Zalaclain

El Chafán

Restaurants & Bars

la terraza del casino

Hotel Villa Magna

Spa Premier

Aguas Claras

Sol y Agua

Fusiom

O2

Agua Spa Center

Diacqua

Club Metropolitan Abascal

Club de Golf Lomas-Bosque

Hotel de las Letras H&R

Baño Árabes Medina Mayrit

Los Nogales Sapa and Welness

La Herrería Golf Club

Balne Vital

Spa Hydros

Wellness

HotelsGran Melia Fenix *****

Eurostars Madrid Tower *****

Silken Puerta America Madrid *****

Hotel Orfila *****

The Westin Palace *****

Hotel Villa Real *****

Urban G.L *****

Hotel de las Letras *****

Hotel Husa Princesa *****

Ritz Carlton *****

Wellington Hotel *****

Hilton Madrid Airport *****

Mirasierra Suites *****

Intercontinental Hotel *****

Meliá Madrid Princesa *****

Hesperia Hotel *****

Hotel Villa Magna *****

Hotel Adler *****

AC Palacio del Retiro *****

AC Santo Mauro *****

Melía Castilla *****

Limousinas / CarsAres Mobile Chauffer Drive

Limousine Miramar

Auto Cibeles

Avantgarde Limousine

Bali Limousine

Dream Cars

Vip Limos

Limusinas Madrid

Limusinas Tiffanys

Business Clubs

Business Center

Private Clinics

Club Financiero Génova

Nuevo Club Madrid

Golf Spain Federation

Real Gran Peña

Madrid Financial District (Cuzco)

Madrid Financial District (Torre Europa)

Madrid Campo de las Naciones

Clínica Ruber

Clínica de la Fuente

Clínicas y Hospitales Privados

Salones de Belleza-Spas

Gabinetes de Abogados

Clubs Deportivos Privados

Suscriptores Privados en España y el Mundo

Estudios de Arquitectura

Moscow Art Fair

Privilege SummerFair Mallorca

Mailings

Moscow art fair

International EventsParticipación conjunta con BARCELONA deluxe & MADRID deluxe

MADRIDdeluxe

SUSCRIPCIÓN MENSUAL

1 mensual

1 Módulo

1/3 Página

2

1 Doble Módulo

1/2 Página

1/2 Página

4

2 Dobles Módulo

1 Página

1 Páginas

1

10

4 Dobles Módulo

2 Páginas

2 Páginas

1

Todas

2 mensual

En Sección

3 mensual

En Home

Ilimitado

1

SOCIAL CLUB SILVERBRONCE GOLD

FREE

VIP CLUB

4.590€ 17.000€ 35.000€ 70.000€

ONLINE SOCIAL CLUB

Música

Fotos

Videos

Invitaciones a Amigos

Video Chat

Online Chat

Mensajeas a miembros

Visualización de Eventos

Creación de Eventos

Noticias

Promociones

Forum comentarios

Blog propio

PRESENCIA ONLINE

Guía

Botón Anual

Banner Anual

Advertorial/Nota prensa

Microsite

REVISTA BARCELONA O MADRID DELUXE (Por Edición)

Módulo Guia en Revista

Página publicidad

Redaccionales

OTRAS ACCIONES

Jornada Networking

Producto en Ferias y Eventos

PACK VALORADO EN

REGALO! Servicio de Concierge by(45€/hora, precio del servicio)

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Suscripcion anual a BARCELONA o MADRID deluxe, 4 Ediciones por año, entregadas en su domicilio sin ningun coste

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