radiozu.ro - q2m mediakit april 2010
DESCRIPTION
Mediakit RadioZu.ro represented by Q2MTRANSCRIPT
MEDIA KIT
Member
of
site reprezentat de
RADIOZU.RO – MEDIA KIT 2
1. THE RADIOZU BRAND
2. THE ZU AUDIENCE
3. ZU ADVERTISING KIT
4. OTHER PROJECTS
5. CONTACT
CONTENTS
RADIOZU.RO – MEDIA KIT
RADIO ZU - ON AIR RADIO ZU IT’S LIKE ME! RADIO ZU IT’S LIKE YOU!
• No 1 radio station for the fourth time in a row since launch
• Our target is made by people aged between 15 and 40 years old,
interactive persons type
• The most happy, dynamic, playful and interaction-based radio station
in Romania
• We believe in HAPPINESS and OPTIMISM and we underline these
characteristics in each and every campaign we create
Our listeners make us EVERY DAY!
RADIOZU.RO – MEDIA KIT 4
RADIOZU.RO - ONLINE
• PART OF THE TOP 10 ENTERTAINMENT WEBSITES [SATI]
• 475 858 UNIQUE USERS / 3 891 304 PAGE IMPRESSIONS per month [SATI] Martie 2011
RADIOZU.RO – MEDIA KIT 5
RADIOZU.RO - AUDIENCE
Male,
50.8%
Female,
49.2%
GENDER
14-24, 38.5%
25-34, 26.7%
25-44, 18.5%
45-54, 10.4%
55-64, 5.9%
AGE GROUPS
Primary, 29.1%
High School, 34.5%
University 36.4%
EDUCATION
sursa: Sati
RADIOZU.RO – MEDIA KIT 6
1. BANNERS
(standard, impact, non-standard)
2. SOCIAL MEDIA
3. CONTESTS
4. CROSS MEDIA
(on air + online)
5. MONTHLY CALENDAR
6. PRODUCT LAUNCH
7. NEWSLETTER
RADIOZU.RO ADVERTISING KIT
RADIOZU.RO – MEDIA KIT 7
STANDARD BANNERS LEADERBOARD, BOX, WIDE SKYSCRAPER
• Excelent exposure / share of voice
• 475 858 unique (interactive! )
users
• 3 891 304 page impressions
RADIOZU.RO – MEDIA KIT 8
IMPACT BANNERS BRANDING, HALF PAGE, OVERLAYER
WEBSITE BRANDING
•Highest visibility / impact
• Generating awareness
• Sections available for better
targeting
RADIOZU.RO – MEDIA KIT 9
HALF PAGE BANNER
[300x600 px]
•Excellent exposure / share of voice
• High impact / lead generation
opportunity
IMPACT BANNERS BRANDING, HALF PAGE, OVERLAYER
RADIOZU.RO – MEDIA KIT 10
OVERLAYER BANNER
[728x400 px]
•Excellent exposure / share of
voice
• 475 858 unique users
• 3 891 304 page impressions
IMPACT BANNERS BRANDING, HALF PAGE, OVERLAYER
RADIOZU.RO – MEDIA KIT 11
STAMP BANNER
[300x100 px]
• Excellent value/visibility
NON STANDARD BANNERS BRANDING, HALF PAGE, OVERLAYER
RADIOZU.RO – MEDIA KIT 12
FACEBOOK.COM/RADIOZU
• 238,930 fans
•User engagement
• Excellent interactivity on contests /
polls / interaction
• Can be used as support for
traditional campaigns
OR
• Can be used as a separate
channel: custom apps/pages/tabs
can be developed upon request
• Contest responses average 150-
300 user interactions, with a high
value of 600+ answers
(told you that our users are
interacting with brands, right? )
SOCIAL MEDIA - FACEBOOK USER INTERACTION, ENGAGEMENT, FEEDBACK
RADIOZU.RO – MEDIA KIT 13
• Dedicated page on Radiozu.ro + audio advertising on LIVE stream +
Facebook page periodic updates + ON AIR advertising + online
advertising support on Q2M Network (top websites: Realitatea.net,
Money.ro, Manager,sapteseri.ro, 24fun.ro... etc)
• User engagement
• Excellent interactivity on contests / polls / interaction
• Can be used as support for traditional campaigns
OR
• Can be used as a separate channel: custom apps/pages/tabs can be
developed on FACEBOOK upon request
CONTESTS USER INTERACTION, ENGAGEMENT, FEEDBACK
RADIOZU.RO
+
RADIO ZU (ON AIR)
+
+
RADIO ZU (STREAM)
+
RADIOZU.RO – MEDIA KIT 14
If you are:
• An ARTIST trying to launch the
next “Boehmian Rhapsody” hit
song and sky rocket you record
sales…
• A BAND working hard to get to
NO 1 and join METALLICA in the
hall of fame…
• A LABEL COMPANY that wants
to make sure your artists will boost
their new albums sales asap…
• A COMPANY launching new
product or rebranding your best
seller…
TRY OUR
ZU PRODUCT LAUNCH
PACKAGE!
PRODUCT LAUNCH ARTISTS, BANDS, LABELS
• Homepage Takeover (all banners on the homepage
with the artist/product)
• Pre-roll on audio stream of Radio ZU with product
advertisement / audio jingle
• Radio exposure – advertising “on the waves”
• Facebook updates / contests – user interaction
• Network advertising (banners on top websites)
