out&aboutin the uk.Issue 2 / 2011.

Socialite goes live / 02 Sunday Times Top Green Companies listing / 04

CURB partnership / 05 Cannes 2011 round-up / 06 Create showcase / 08

Promotions & appointments / 10 Festival fever / 12

Outdoor planning awards results / 14

Socialite goes live

02/03

Socialite is Clear Channel’s urban social network of digital screens in pubs and bars across the UK. As the first nationwide in-bar digital portrait network, Socialite delivers high dwell-time for advertisers seeking to engage with a young, affluent audience in their chosen environment.

Our drive to expand our digital portfolio took another step forward this week with the first live in-charge of Socialite. So far, major advertisers including 20th Century Fox, Diageo, EMI, HTC and Sky have signed up to run campaigns across the network.

We worked alongside partners Revolution and Walkabout to create a growing network of 180 screens across the UK. The network also includes premium independent pubs and bars located in large towns and cities with populations of over 150,000 across the country including London, Manchester, Liverpool, Birmingham and Leeds.

Socialite already has a weekly audience of 650,000 and delivers engagement opportunities with hard to reach consumers including:

• Pubandbargoers

• Theyouthmarket

• Men

With these audiences spending on average of 1 hour 45 minutes in this environment advertisers can capitalise on very high dwell time.

The 40” LCD digital portrait Socialite screens are capable of streaming static, full motion and dynamic video. Creative ideas are amplified and brands are brought to life on the high-definition screens.

The combination of the prominent poster location and the flexibility of the time of day opportunities offer advertisers an unrivalled opportunity to transform a call to action into a real change in consumer behaviour. We are offering flexible packages allowing clients to book by time of day, location or special events.

According to Rob Atkinson, COO of Clear Channel UK: “Our new Socialite network combines high dwell time with the context, creativity and immediacy offered

by digital technology. Advertisers will be able to plan campaigns by location, time of day or special events. In 2010, 690m people had the opportunity to see a screen within our digital network and we are committed to significantly growing our networks and audiences into 2011 and beyond.”

As we expand our digital out-of-home opportunities we will build on the strong developments we have already made this year such as digital mall expansion and digital Create screens for bespoke campaigns. The Socialite network will continue to grow and we’re looking forward to the next steps in taking digital into new formats and different environments.

Clear Channel UK has been named one of the greenest companies in the UK for the fourth year in a row in The Sunday Times Green List 2011. The annual awards acknowledge businesses that are making fundamental changes to the way they operate for the good of the planet and according to The Environmentalist, the list is “widely seen as the benchmark for sustainability leadership in the UK.”

Clear Channel UK, listed at #48, was cited for its reduction in water usage and use of new technology to reduce its energy consumption. According to The Sunday Times: “The London-based company has introduced a number of initiatives to protect the environment…and staff are convinced by their management’s commitment to the green agenda.”

Clear Channel is one of only 15 companies to have been listed in all four Sunday Times Green lists, since their launch in 2008, and one of only two media companies to make the list, along with MediaCom.

“We will continue to drive up our environmental standards and push the green agenda within the media and wider industry.”

The company is committed to building its business sustainably to minimise its environmental impact and align itself with clients

04/05

and agencies who are increasingly sourcing sustainable suppliers and looking at the environmental impact of their advertising. A strong ‘green performance’ also enables local authorities and landlords to have confidence that Clear Channel can sustainably supply and maintain billboards and street furniture in towns and cities across the UK.

Matthew Dearden, CEO of Clear Channel UK, stated: “We have made a long-term commitment to minimising our environmental impact through initiatives such as recycling, fleet management, energy efficiency and product development. We are immensely proud that our company has been recognised in these prestigious awards for the fourth year in a row.

“We will continue to drive up our environmental standards and push the green agenda within the media and wider industry.”

Commenting on the winners, Richard Caseby, Managing Editor of The Sunday Times, said: “The 60 companies included are all at the forefront of efforts being made throughout the business world to act in a more environmentally responsible manner. They recognise that the world they trade in is the same world in which we all live - and that creating lasting damage to the environment affects everyone.”

Clear Channel named one of the UK’s top green companies

Clear Channel and CURB partner to create inspiring natural media campaigns

Clear Channel UK and CURB, the natural media company, have formed an exclusive partnership to deliver high impact sustainable communications. Clear Channel’s Create team will work with CURB to develop a suite of off-the-shelf products on Clear Channel formats and on bespoke joint projects for clients.

Both companies have won awards for their creative and technical expertise in delivering stand-out out-of-home campaigns. They will now work together to help brands minimise their environmental impact while engaging people while they are out and about with inspiring and innovative media solutions that work.

All campaigns will be created using entirely natural and sustainable materials, for example - chalk advertising, mossage, flexigrass, compost art, wood carving, flower art, solar art, and bioluminescence.

Anthony Ganjou, Founder and CEO of CURB Media, said: “Our partnership with Clear Channel offers the industry a unique opportunity to create high impact communication that lives on and offline. Out-of-home formats and special builds can now be transformed into interactive, living and breathing installations.”

Rob Atkinson, COO at Clear Channel UK, said: “Both Clear Channel and CURB are passionate about environmental issues, with Clear Channel being named one of the UK’s Top 50 Green companies by The Sunday Times for the past three years and CURB combining sustainable innovation with decades of operational expertise in almost every natural media possible. We can’t wait to work with our clients to help them develop campaigns that stand out from the crowd, drive revenues and show they care about the environment.”

CCI celebrates creativity at Cannes 2011

Cannes Lions is the world’s only truly global meeting place for professionals in the communications industry, offering seven days (19-25 June) of award ceremonies, seminars, workshops, masterclasses, exhibitions, screening and networking.

CCI and CCUK had a very busy week through its hosting of key clients at the Outdoor Lions awards, the CannesAlso exhibition, a Young Lions masterclass, a drinks evening co-hosted with Campaign magazine, a press lunch with international business journalists and the launch of the UK’s new interactive screens.

Here are some highlights of the week at Cannes.

Young Lions

CCI’s Young Lions masterclass, entitled Writing the Future, Transforming Out-of-Home, was hosted by William Eccleshare, CCI’s President & CEO, in

06/07

Clear Channel International (CCI) sponsored the Cannes Lions International Festival of Creativity for the second time in 2011, as part of its global remit to put creativity and out-of-home effectiveness at the heart of the business.

partnership with Tim Vance and Paul Knott, an award-winning creative team from AMV BBDO and Matias Palm-Jensen, Chief Innovation Officer at McCann Erickson.

The one hour session looked at how the industry could create iconic posters in the digital age, exploring the creative possibilities of new out-of-home digital technology.

William Eccleshare urged the creative community to drive this move to digital by making great creative ads and utilising technology to the full. He said the worst thing for a media owner is to see their medium misused or not used to its full capacity, while the best thing is to see their product taken to new levels.

Tim Vance and Paul Knott spoke about the wrapping of a building for Aviva and Matias Palm-Jensen discussed the creative idea behind the World’s Largest Signpost he created for Nokia – the most awarded creative at Cannes 2010.

Outdoor Lions winners

There were many impressive winners in the Outdoor Lions this year but two campaigns in particular caught the eye of CCI. The campaign by Bing and Jay-Z was awarded the Grand

Tesco

Create+Collaboration

Prix for the impressive integrated outdoor campaign and the Tesco Homeplus virtual store from South Korea showed an effective use of new technology working seamlessly with out-of-home.

Campaign: Decode Jay-Z with Bing Advertiser: Bing, Jay-Z Agency: DROGA5 New York Country: US

Microsoft’s search engine, Bing wanted to connect with a younger audience and needed to make their Search and Maps technology more culturally relevant. They used the launch of Jay-Z’s autobiography ‘Decoded’ to leverage Bing viewership.

They started by putting every page of Jay-Z’s autobiography into media spaces around the world. The pages weren’t randomly placed; all 250 pages were put in locations relevant to each individual page’s content. At the centre of the campaign was a digital gaming experience, built on Bing Search and Maps that allowed fans to discover each and every page. Over the course of the month-long campaign, fans assembled the book digitally at Bing.com/Jay-Z before it hit stores.

The average online player engagement was over 11 minutes per visit and Jay-Z’s fan base on Facebook grew by 1 million during the campaign launch. ‘Decoded’ went straight to the New York Times Best Seller list for 19 weeks while Bing saw an 11.7% increase in visits. The site entered the top ten most visited sites and earned 1.1 billion global media impressions.

Campaign: Tesco Homeplus Advertiser: Tesco Agency: Cheil Worldwide Country: South Korea

In South Korea, Tesco Homeplus has fewer numbers of stores compared to the number one company E-mart. Koreans tend to shop in stores near their homes just because it’s more convenient and reachable.

The mission was to become the number one in Korea without increasing the number of stores. So they came up with the idea to create a virtual store, blending into people’s everyday lives. They created virtual stores in subway stations.

People could use the time they were waiting for a train to shop. Online sales increased significantly. 10,287 consumers visited the online Homeplus mall using smartphones. The number of new registered members rose by 76% and sales increased by 130%. Homeplus has become number one in the online market and is very close second offline.

New interactive screens launched by the Create+Collaboration team

New interactive screens were on display during the week-long festival which showcased the latest advances in digital technology. The screens are multi-touch sensitive and capable of motion sensing, gesture perception, face detection, colour recognition and augmented reality.

The screens incorporate: 12 point multi-touch, HD cameras, movement sensors, infrared technology, 3G comms and eye-tracking software to enable advertisers to book campaigns that allow people to not only view live content but control the content and star in the ads.

Create+Collaboration

08/09

Warner Bros promoted Harry Potter and the Deathly Hallows Part 2 with a special build featuring 2D cut-outs of the main characters duelling on Clear Channel’s flagship Cromwell Road site. The campaign was planned and bought by PHD and Kinetic, with production by Hi Rezz.

To promote Paramount’s new release, Transformers - Dark of the Moon, the Create+Collaboration team worked with MEC, Kinetic and Hi Rezz to create a spectacular special build featuring the stars of the film, autobots Optimus Prime and Bumblebee, on the Cromwell Road.

Clear Channel launched a campaign with Vizeum and Posterscope on five 96 sheets across the UK to promote the release of Twentieth Century Fox’s X-Men: First Class. Strong design and 3D lettering caught the attention of those passing by the sites.

A digital, interactive campaign was launched on the digital network around London to raise money for homeless charity Thames Reach. The campaign encouraged the public to help homeless people off the streets by making a text donation. The ads didn’t feature actors or actresses, but real homeless people. The idea came from the winner of Clear Channel’s Quick Fire Pitch competition which was held at the annual Ideas Seminar in November 2010.

As part of a Beck’s campaign called the Art Crawl, Clear Channel’s Create team worked with Vizeum and Posterscope, and creative agency Mother, to commission digital 6 sheet screens around Shoreditch showing exclusive interviews with an array of famous artists, where people could plug in their headphones and listen to the content.

Heineken focussed on Out of Home to maximize the impact of its Champions League sponsorship by dominating multi formats around London in the lead-up to the final. The Cromwell Road domination site featured an impressive spectacular build, with 5 metre tall 3D bottles of Heineken and lighting in the brand colour green for further stand-out during hours of darkness. The campaign was planned by Kinetic and MediaVest, with production by Hi Rezz

10/11

Rob Atkinson promoted to Chief Operating Officer of Clear Channel UK

In June, Rob Atkinson was promoted to Chief Operating Officer. Rob previously held the role of Managing Director and continues to report to Chief Executive Officer, Matthew Dearden.

In this new role, Rob will be responsible for driving the day-to-day performance of the direct operational functions including Sales, Marketing, Development and Operations, while planning, building and delivering even greater value for Clear Channel’s customers and partners.

According to Matthew Dearden, CEO of Clear Channel UK: “We have created this new role in our leadership team to better integrate our plans across the company and deliver action and results in our

About Rob AtkinsonRob is a passionate champion of the OOH medium and was voted by his peers as Best Sales Leader at the Campaign Media Awards in 2009.

Rob joined Clear Channel as Sales Director in 2005 before being promoted to Group Sales Director in the same year and Managing Director in 2008. Prior to joining Clear Channel, Rob held various senior sales roles at Associated Newspapers including Sales Controller at the Mail on Sunday, Head of Trading at the Mail on Sunday and Commercial Director at Ireland on Sunday.

day-to-day business. Rob is a great asset to our team and the perfect fit for this position because of his depth of knowledge and dedicated leadership within Clear Channel over the last six years, as well as the wider media industry.”

Rob Atkinson, COO of Clear Channel Outdoor UK, added: “I am looking forward to working with Matthew and the Clear Channel team to accelerate our performance and raise the profile of out-of-home within the media industry. Our medium has an exciting future and I’m thrilled to progress my career within such a forward-thinking organisation.”

Career PathMay 2005: Group Sales Director, Clear Channel Outdoor UK

April 2005: Sales Director, Adshel, Clear Channel Outdoor UK

2002 – 2004: Head of Trading, Newspapers, The Mail on Sunday

1999 – 2002: Sales Controller, Newspapers, The Mail on Sunday

1991 - 1999: Various Sales Roles at Associated Newspapers

1989 – 1991: Regional Sales at Express Newspapers

1987 – 1989: Sales Manager at Nowpoint Publishing

Clear Channel recruits new regional business development manager

Working with the Regional and Local teams from their Head Office in Manchester, Helen will drive new business opportunities across the whole planning and buying chain.

Having started her career at Portland (now Kinetic) as an outdoor planner in 1995, Helen has long-standing knowledge of the outdoor industry, including working at Titan and JCDecaux - most recently as Regional Sales Director. Helen has also worked on the agency and client side of the media business as New Business Director at creative agency HBR Creative and as Marketing Director at Fraser Eagle.

According to Simon Edwards, Regional & Local Sales Director of Clear Channel UK: “Regional and local sales are a core part of our business and I look forward to working with Helen to build on our current strong performance by developing our capability as a team and identifying new opportunities in the marketplace.”

Helen Eastham, Regional Business Development Manager, added: “There are fantastic opportunities for Clear Channel to grow its business and I will be focused on working with the team to raise Clear Channel’s profile and promote the leading role outdoor can play in the regional and local media mix.”

Helen Eastham has joined Clear Channel in the new role of Regional Business Development Manager. Reporting to Simon Edwards, Clear Channel’s Regional & Local Sales Director, Helen is responsible for maximising Clear Channel’s share of regional and local media spend and introducing new clients to the sector.

The variety and volume of the festivals we’re now able to attend is vast. You can choose to see The Killers at Hard Rock Calling, Tricky at Blissfields, Status Quo at Cornbury, Morrissey at the Hop Farm, Slayer at Sonisphere, The Magic Numbers at Chagstock and The Damned at Wickerman. Even Jamie Oliver’s got in on the act with his Big Feastival as apparently “Cooking is the new rock-and-roll”.

In 2010, more than 700 festivals took place in the UK, with the bulk of these located in the South West. The most popular month for a festival is July, with 200 taking place, closely followed by August with 150. Festival ticket sales alone generated £1.7bn in 2010, a 5.2% increase from 2009, in what was a tough year for the economy. (Mintel)

Festival-goers are a young, affluent market, and typically a harder to reach group for advertisers.

Media consumption Research conducted by YouGov for the Outdoor

12/13

Festival fever - Clementine Marcel and David Akeredolu from Clear Channel UK

Media Centre (OMC) this month confirms the positive approval of the general public, and especially young people, to poster advertising.

Our own Generation Media research, conducted by Youth Conspiracy, also reveals that: “The youth market can’t imagine a world without outdoor media – it is their world. Outdoor media is arguably the only form of advertising which actually entertains the youth market rather than interrupting their entertainment.”

Looking at festival-goers in particular, IPA TouchPoints shows that out-of-home is their preferred medium, closely followed by the internet and then radio.

Festival-goers engagement with different media

Advertisers seeking to target festival-goers, without committing to sponsorship of a particular festival, can capitalise on the general festival fever vibe that captures Britain’s younger society during the summer through OOH advertising.

They can plot campaigns along routes that become congested around the festival venues, achieving fantastic dwell time while also being the first and last association with that festival as people journey to and from the venues.

Essential provisions It’s not just media that the hardy festival-goer is consuming. The average outlay on provisions bought prior to music festival attendees was £83 in 2010 (BBC). 75% of festival attendees purchased FMCG products prior to the event, with crisps, soft drinks and sealed foods being the most popular goods (Telegraph, 2010).

Looking at Glastonbury in particular, through off-site spending – petrol, snacks, camping supplies, alcohol, hotel accommodation, meals – Glastonbury made £21.2m for the local trade – 1/7 of the total made by the region over the entire year (Glastonbury, 2010).

Festival Chic According to research conducted by LoveBox in 2010, 23% of respondents stated that looking good at a music festival was one of the

most important things to them. 33% of female attendees spent an average of £220 on their festival outfits, in comparison to 15% of male attendees spending £143.

Retro attire is particularly popular with festival-goers - vintage clothes, T-shirts and trainers were bought by 42% of festival attendees last year (Various – Marie Claire, Vogue, 2010).

In fact, two of the most popular festival accessories are sunglasses and wellington boots – the essentials for all-weather festival attire.

Over the last five years 14.8% of wellington boot sales in the UK were made during the summer months of May-Aug which is the key festival period (The Guardian 2010) and across the festival circuit last year close to 1 million pairs of sunglasses were worn. The average festival attendee brought at least 2 pairs of sunglasses along with them, just in case (Guardian, 2010).

The artists But we mustn’t forget that it’s all about the music. In 2008, MGMT saw sales of Oracular Spectacular increase by nearly 200% at HMV in the wake of the festival (Guardian, 2008). Duffy saw sales of her Rockferry album rise by 163% - (Guardian, 2008).

Jay-Z’s The Black Album increased sales nearly fivefold after his much-debated but ultimately triumphant appearance at Glastonbury in 2008 (Guardian, 2008). His wife Beyonce’s appearance was perfectly timed with the imminent release of her new album.

Outdoor can help support these significant rises in spending by promoting the product along the festival goers route to and from the festival and by targeting these young people close to their point of purchase. Brands can influence this audience by advertising in bus shelters on the city streets, in shopping centres and at large supermarkets on their route to the festival.

Nike GRID wins Grand Prize at Clear Channel Outdoor Planning Awards

14/15

Mindshare and Kinetic were awarded the Grand Prize at the Clear Channel Outdoor Planning awards in April, for their campaign ‘GRID’ for Nike. The campaign was also awarded the accolade for Best Use of Innovation in Outdoor.

More than 200 agencies, clients, outdoor specialists and judges attended the awards presentation and drinks reception at Circus, Covent Garden, London, with circus performers entertaining the industry.

Nike GRID was a fresh, impactful and premium idea, built around laser-sharp targeting and making intelligent use of technology.

The awards, held in association with Haymarket Brand Media, celebrate effective and intelligent planning of the outdoor

medium in the context of integrated marketing campaigns.

Discussing the overall winner, Caroline Marshall, Chair of the judges and Executive Editor at Haymarket Brand Media, said “Nike GRID, a powerful collaboration between Mindshare, Kinetic, Wieden & Kennedy and AKQA, stood out as our overall winner for several reasons. It was a fresh, impactful and premium idea, dripping with planning insight, built around laser-sharp targeting and making intelligent use of technology.”

The winning planner was presented with a luxury European short break for two including travel and accommodation, while the winning client will receive £30,000-worth of space on Clear Channel’s Pinnacle or digital formats.

Grand Prize Winner‘Nike Grid’Client – NikeAgency – MindshareSpecialist – Kinetic Worldwide

Best Use of Outdoor in a Multi-Media Campaign‘Good Call’Client – Foster’s (Heineken)Specialist – Kinetic WorldwideAgency – MediaVest

Best Use of Multiple Formats in Outdoor‘12 Second Strip’Client – Renault Wind RoadsterSpecialist – PosterscopeAgency – Manning Gottlieb OMD

Best Use of Continuity in Outdoor‘H&M Continuity’ Client – H&MAgency – UM LondonSpecialist – Kinetic Worldwide and IPM

Best Use of Innovation in Outdoor‘Nike Grid’Client – NikeAgency – MindshareSpecialist – Kinetic Worldwide

Best Use of Roadside‘Pre-election Campaign’ Client – The Conservative PartySpecialist – PosterscopeAgency – MPG Media Contacts

The winners:

The judges:

Chair of the judges: Caroline Marshall - Executive Editor, Haymarket Brand MediaRoisin Donnelly - Corporate Marketing Director, Procter & Gamble Elizabeth Fagan - Marketing Director, Boots Danielle Crook - Director of Brand, Vodafone Pippa Glucklich - Managing Director, Arena Media Daren Rubins - Chief Executive, PHD Robert Ffitch - Managing Director, Manning Gottlieb OMD David Jowett - President, Global Clients, Aegis Media Global Tim Neligan - Chief Operating Officer, ZenithOptimedia Mike Baker - Chief Executive, Outdoor Media Centre Matthew Dearden - CEO, Clear Channel UK

Content Laura Green-Wilkinson, Communications Manager

D +44 (0)20 7478 2284 E laura.green-wilkinson@clearchannel.co.uk

Design Richard Porter, Graphic Designer

D +44 (0)20 7478 2268 E richard.porter@clearchannel.co.uk

Photography Malcolm Menzies & Maciej Jablonski