OUR

STOR

YGO AHEAD AND ASK.WE KNOW YOU’RE CURIOUS. WHY WHEAT?The short answer: we view wheat as a foundation for growth. It’s an organic breeding ground for brilliant marketing ideas. It’s where those ideas take root; where they get fed, nourished and cultivated into masterpieces. Whether that masterpiece is a lead-alluring website or a compelling content strategy, Wheat, is where it begins.

BIG AGENCY CAPABILITIES, BOUTIQUE AGENCY ADVANTAGES.We meet deadlines. We exceed expectations. We keep people happy by doing the little things right and the big things better.

Our lean, homegrown team is filled with passionate people who have refined their respective marketing crafts. Experience has taught us what works, but it has also taught us that there is always a better way. Pursuit of the “better way” is what keeps us up at night and at the top of our game.

APPR

OACH MEASURABLE, NEEDLE-

MOVING GROWTH DOES NOT HAPPEN OVERNIGHT. THERE’S A METHOD TO OUR METICULOUSNESS.We’ve seen many a marketing trend come and go - especially those online. Much like fad diets, the latest and greatest are only great for so long.

In order for marketing efforts to be truly effective, they must be well-thought-out and precisely executed - but more than that - they must be customized for your company, and designed with your industry, competitors and customers in mind.

We do our best work when we can partner with clients for the long haul - planting seeds along the way, measuring growth as we go.

PHASE 1: DISCOVEREVALUATE. EDUCATE. GET TO KNOW YOUR PROJECT AND OBJECTIVES.Your company is unique and so is your product or service. We’ll get to know what makes you tick and what makes your customers take notice.

PHASE 2: DEFINESCOPE. SPECIFY. LOOK AT ALL POSSIBLE SOLUTIONS.With plenty of your input, we’ll map out a customized plan, refine our joint vision and begin to plant the seeds.

PHASE 3: DELIVERDESIGN. BUILD. DEPLOY. LET THE IDEA TAKE ROOT.A plan is only as good as its implementation. We’ll dig deep to create and perfect the tangible parts of the plan and begin to move everything forward, keeping a laser focus on our objectives.

PHASE 4: DRIVEWE HAVE ONE SIMPLE RULE: IF IT DOESN’T HELP YOU GROW, STOP WATERING IT.Your time and money are too valuable to waste on ineffective marketing. That said, measurable improvement doesn’t happen overnight. In the perfect world of Wheat Creative, we prefer to partner with clients long-term, implementing strategies that produce tangible results over time. We want to be the change that triggers growth.

EXPE

RTIS

EAT WHEAT, WE SPEAK FRANCHISING FLUENTLY.The franchise marketing world is full of nuances, lingo and relationships unique to the franchise industry. Luckily, we are well versed in all of them. Our founders, Justin and Susan Baloun, spent significant portions of their marketing careers developing some of the most recognized and well-respected recruitment strategies and websites in the industry.

That extensive knowledge is the foundation for our current franchise expertise. Whether a franchisor is starting from the ground up, or could simply use a fresh perspective on their development efforts, Wheat is where it begins. Zero learning curve required. Let our experience help you plant your own seeds of success.

WHAT WE DODo you do ? Yes.

VIDEO & MEDIA

CONTENT

INTERACTIVE

CREATIVE

In today’s crowded marketplace, the emotional response your brand evokes is key, and standing out in the crowd is the only way in.

Your brand is powerful. Your brand has influence.

CREATIVEHow does exceptional creative help your company grow?Great creative work does not have to be outlandish, over-the-top and packed with shock-and-awe punch. But rather, it should be awe-inspiring, representing a company and its brand promise so well that the emotional experience meets and even exceeds the physical one.

To us, exceptional creative is that intangible bridge that connects the idea of your brand to the real-life experience that is your company.

• Marketing Strategy • Brand Identity

• Logos • Tradeshow Collateral

• Ads • Posters

• Sales Presentations • Fliers

• Brochures • Infographics

INTERACTIVEHow does your online presence help your company grow?Nine out of 10 customers will seek out your company online, and your website will deliver their first impression. Make sure it’s a good one. We treat websites as functional pieces of art that play a critical role in your overall marketing success.

Your website should be the center of your marketing universe - a place where email campaigns, landing pages and social media all point. If your funnel is falling short, we’ll figure out how, where and why.

• Online Strategy • Web Development

• User Experience • SEO

• Adwords / PPC • Web Analytics

• Emails • WordPress Programming

• Responsive Technologies

CONTENTHow does thought-compelling content help your company grow?With each passing day, Google places increased importance on the quality of your online content. It has to be engaging, informative and helpful - not boastful, promotional or keyword-ridden.

What your brand needs is a professional, consistent tone and voice across all mediums – a voice that represents your company in the most accurate and favorable light possible. You need to be found and you need content that’s fully optimized in order to do so.

• Website Content • Email Campaign Content

• Ad / Brochure Copy • Social Media Content

• Blogging

VIDEO & MEDIAHow does exceptional video production help your company grow?In catering to the increasingly short attention span of today’s customer, it’s often better to show it than to simply say it.

When it comes to our video creation capabilities, seeing is truly believing. If you have an idea, we’ll take it to a new level. If you don’t know what you need, we’ll figure it out with you. From script writing to storyboarding and full animation, we’ll deliver a finished product that’s worth well over a thousand words.

• Audio / Visual Capabilities • Post Production

• Video Animation • Explainer Videos

• Script Writing • Storyboarding

• Radio Commercials

WHAT WE’VE BEEN UP TO

OUR

WOR

K

DUNKIN’ BRANDS / FRANCHISE DEVELOPMENT MARKETING COLLATERALThe two brands beneath the Dunkin’ Brands umbrella – Dunkin’ Donuts and Baskin-Robbins – have created such stellar consumer brands, it makes our job that much easier on the franchise end. We love to push the envelope…and we love that they let us.

A FRANCHISEOPPORTUNITYWITH SPRINKLESON TOP.

#1COFFEE ANDBAKED GOODSCATEGORYEntrepreneur Magazine 2014 Franchise 500

RANKED ONE OFTHE TOP 100COMPANIES FOR U.S.FRANCHISE GROWTHNation’s Restaurant News 2014

Take advantage of our growth trajectory and stake your claim now!

We’re seeking experiencedQSR Operators and Multi-Unit Franchisees

to join our family.

SPECIAL DEVELOPMENT INCENTIVES AVAILABLE IN MINNESOTA, TEXAS

AND LOUISIANA

LET’S TALK FRANCHISINGFor more information visitDUNKINFRANCHISING.COMor email us at dunkinfranchising@dunkinbrands.com.

No matter where you open your Dunkin’ Donuts

franchise locations, you’ll be welcomed to the

neighborhood with open arms and outstretched

coffee cups.

Seize the bold and bustling Minneapolis and

Mankato markets before they’re gone!

NATIONALNUMBERS WITHLOCAL IMPACT

LET’S TALKFRANCHSINGMINNESOTA

#1COFFEE ANDBAKED GOODSCATEGORYEntrepreneur Magazine Franchise 500

#1CUSTOMERLOYALTYFOR 8 YEARSBrand Keys 2014

94%BRANDAWARENESSCBIG Awareness Omnibus Study, 2012

Apply today at dunkinfranchising.com

GET

WITHOUT BREWIN’ OR SCOOPIN’FRANCHISEE REFERRAL PROGRAM

You qualify for both the Dunkin’ Donuts and Baskin-Robbins referral programs.

Details on back.

EXTRA BUCKS

NUTTY SCIENTISTS / WEBSITEWhen it comes to making science fun, no one does it better than Nutty Scientists. Speaking of fun - we enjoyed completely revamping their consumer site. The colors were bright and the content was exciting. Nutty Scientists makes science stick and now their website will make a lasting impression, too.

MATHNASIUM LEARNING CENTERS / FRANCHISE DEVELOPMENT WEBSITEMath not making sense is a universal problem and Mathnasium is the solution. However, the franchise site wasn’t adding up to their desired results, so they brought us into the equation. We amped up the emotion and intrigue while improving the process and navigation. Mathnasium knows how to make math make sense and we knew how to make their online presence better.

LO-LO’S CHICKEN & WAFFLES / WEBSITEMore than a mom ‘n’ pop, Lo-Lo’s has proven its concept in the Phoenix area with four locations. As we helped them prepare to franchise the concept nationwide, we first had to overhaul their consumer site to reflect a viable, impressive, national presence. This included new design and development of brand voice.

LO-LO’S CHICKEN & WAFFLES / FRANCHISE DEVELOPMENT WEBSITE & EMAILOn the franchise side, we started from the ground up. We worked very closely with Lo-Lo’s small team to develop an online presence that was more impressive than they could have imagined. Within seven days of its launch, the site tallied nearly 40 qualified franchise leads.

LO-LO’S CHICKEN & WAFFLES / FRANCHISE DEVELOPMENT MARKETING COLLATERALTo push leads to the new franchise sales site, we developed various marketing collateral including an informative e-brochure, creative print ads, and enticing online banner ads. Throughout each piece, we maintained our established design elements and unique brand voice.

MARCO’S PIZZA / FRANCHISE DEVELOPMENT MARKETING COLLATERALMarco’s Pizza was in need of a year-long offline campaign to promote its delicious pizza franchise opportunity. We developed print ads and brochures specifically for various target markets across the U.S. The result was a vibrant campaign that directly aided in Marco’s 175+ store growth over the last year.

W h at a r e y o u

a F r e s h a p p r o a c h t o t h e

pasquale “pat” G iammarco

Waiting For?

Italian Pizzeria

The time is now. A $40 Billion industry awaits, and

Marco’s is the fastest growing pizza chain in America

today. By the end of 2016, we anticipate having over

1,575 stores built or under contract for development.

We currently have stores operating in 29 states and

the Bahamas. Marco’s is ranked 103rd on Entrepreneur

Magazine’s Franchise 500 Rankings for 2013 and 4th

amongst all pizza franchising companies.

When Pasquale “Pat” Giammarco first came to this

country as a child from Italy he brought with him a

vision of the Tuscan neighborhood pizzeria—a gathering

place where friends and family would delight in fresh,

robust flavors and share the authentic Italian pizza

experience. Today, at every one of over 350 Marco’s

neighborhood pizzerias, our customers experience that

very delight in what can only be described as “Ah-

thentic” Italian pizza.

pat - c i rca 1980

Below are the next steps toward becoming a part of

the fastest growing pizza chain in America:

complete an application Available for download online at marcosfranchising.com.

revieW Franchise Disclosure Document This document will explain every ingredient of our success.

meet With marco’s Franchise Development Department

We’ll give you the brand overview and answer any questions you

have about the Franchise Disclosure Document.

Discovery Day You’ll either come to us in Toledo, Ohio or we’ll meet you in a local

market for this day-long mutual discovery experience.

speak With Franchisees You’ll no doubt want to talk to some Marco’s folks who have been

in your shoes.

t h e m a r c o ’ s

Franchise Process

To explore the Marco’s Pizza opportunity further:

m a r c o s F r a n c h i s i n G . c o m 1 . 8 0 0 . 2 6 2 . 7 2 6 7

F r a n c h i s e O P P O R T u n I T Y

My Marco’sT h e F a s t e s t G r o W i n G B r a n D

I n A $ 4 0 B I L L I O n I n d u s T r y .

J o i n m a r c o ’ s p i z z a ,

m a r c o s F r a n c h i s i n G . c o m

R E A L E S TAT E D E V E L O P M E N TCriteria

Product Quality

Reinvented

OptionsMarco’s is smart business no matter how you package

it. Options vary from delivery/carryout to drive-thru

pick-up to dine-in. We will even explore conversion

possibilities of existing food service locations. Send us

your real estate and we’ll let you know if it fits.

When Pasquale “Pat” Giammarco first came to this

country as a child from Italy he brought with him a

vision of the Tuscan neighborhood pizzeria—a gathering

place where friends and family would delight in fresh,

robust flavors and share the authentic Italian pizza

experience. Today, at every one of over 350 Marco’s

neighborhood pizzerias, our customers experience that

very delight in what can only be described as

“Ah-thentic” Italian pizza.

By staying true to our Italian recipe of fresh ingredients,

robust flavors and superior product quality, Marco’s

Pizza has developed a customer base of raving fans

and is consistently awarded “Best Pizza” in nearly every

market we serve.

Ah-thentic Dough - Is made

FRESH from scratch everymorning

right in the store.

Ah-thentic Sauce - The secret is

the recipe Pat developedyears ago

with a little help from his Dad.

Ah-thentic Cheese - A special and

proprietary blendof FRESH cheese

for a savory taste deserving of our

Italian heritage.

• Natural gas or propane available (natural gas preferred)

• 200 Amp electrical service (3-phase preferred)

• Can be fitted with standard Marco’s layout; minimum of

1,200 - 1,500 square feet and 20 feet of frontage

• No competing pizza or Italian restaurant in the center

• High traffic co-tenants in the center

• Space that was formely a restaurant

• Be located on the “going home” side of the road if there

is a commuting traffic pattern in the market

• Pylon sign visible from the road in both directions

• An end cap in a small strip center with a pylon sign

• Have good visibility from the street; set back less than

150 feet with limited obstruction

• Good access in and out of the parking lot (traffic light,

curb cuts, etc); two points of ingress/egress preferred

• Adequate parking for customers and delivery drivers

• Have 10,000 households within a 3 mile radius;

2.4 people per household

• Median income of $45,000 - $85,000

B A S I C R E Q U I R E M E N T S

U R B A N S T R E E T F R O N T

R E TA I L S T R I P C E N T E R

G R O U N D - U P P R O J E C T

L I F E S T Y L E C E N T E R

F R E E S TA N D I N G

E X T R A I N C E N T I V E S

A W A R D - W I N N I N G

N E I G H B O R H O O D P I Z Z E R I A

“A” L O C AT I O N S

Let us know.HAVE A GREAT LOCATION?

SUBMIT SITES TOREALESTATE@MARCOS.COM

John (Jack) a. Butorac President and CEO

a W a r D - W i n n i n G p r o D u c t q u a l i t yThere’s pizza, and then there’s Marco’s Pizza. From FRESH-made,

never frozen dough to vine-fresh tomatoes in our sauce to our

proprietary blend of fresh cheeses, Marco’s is all about FRESH

ingredients and robust, Ah-thentic flavors.

p r o v e n B u s i n e s s s y s t e m

Whether it’s financing, purchasing, marketing, training or real

estate development, we’ve refined our systems over the past 35

years to maximize the potential of every one of our franchisees.

$ 4 0 B i l l i o n i n D u s t r y

The pizza business is BIG business. Some

three billion pizzas are sold every year in the

u.S. and 91% of Americans eat at least one

pizza per month. Even better, over 50% of the

existing pizza industry is regional or too small

to compete with a leader like Marco’s.

l e a D e r s h i p

Marco’s Pizza is led by a literal “Who’s Who”

of the top officers and managers in the

foodservice industry. These executives have

combined hundreds of years of franchise

operations experience with some of the most

respected and recognized brands in the world.

m u lt i p l e D e v e l o p m e n t o p t i o n sMarco’s is smart business no matter how you package it. Options

vary from delivery/carryout or drive-thru pick-up to dine-in. We

will even explore conversion possibilities of existing food service

locations.

B r a n D W i t h B u z z

Marco’s Pizza is the fastest growing pizza company in

the u.S. with 1575 stores under contract and a devoted

customer base of raving fans. From Fox news to Forbes to

Facebook we’ve been all over the news and social media.

p r i m e t e r r i t o r i e s a va i l a B l eMarco’s Pizza offers tremendous territory potential not found in

other restaurant franchise systems, including exclusive territories.

We are still a “ground-floor” opportunity and have entire states

and prime regions available for development.

t r a i n i n G & s u p p o r t

From our comprehensive Marco’s university training to ongoing

operational support to a dedicated in-house marketing department

you’ll have access to the best franchise support in the business.

t e c h n o l o G y

Between our proprietary Restaurant Management System (POS)

and our Ciao net intranet, franchisees, area representatives, key

vendors and corporate are all networked to help franchisees

manage and grow their businesses.

r e a c h i n G y o u r l o n G - t e r m G o a l sIs your lifestyle and current career path in synch with your

personal and professional goals? Have you accomplished

your long-term wealth dreams? Marco’s franchising could

be the opportunity you’ve been looking for to realize your

dream of business ownership and personal success.

t h e m a r c o ’ s i n v e s t m e n tat a Glance

initial investment cost of $228,500 to $427,000 per unit.

initial cash investment cost of $80,000 to $120,000 per unit based on net worth.

royalty rate is 5.5% of net sales.

the initial Franchise Fee is $25,000 for each franchised location.

the creative ad Fund Fee is 1% of net sales.

C O n TA C T u S T O D AY !

1 . 8 0 0 . 2 6 2 . 7 2 6 7 m a r c o s F r a n c h i s i n G . c o m

Dough Made FRESH Daily In Each Store

Marco’s Pizza Sauce Is One Of A Kind

Marco’s Cheese Is FRESH, Real And never Frozen

350 Existing Locations

Available Markets

Current Franchises

Anticipated Stores for Growth

A G R E A T B U S I N E S S R E Q U I R E S A

Great LocationYou don’t become the fastest growing brand in a $40 billion

industry without significant expansion. Marco’s Pizza opened

100+ stores in 2013, and is on track to open 200 stores in

2014. Help us find the right real estate.

M A R C O ’ S R E A L E S T A T E

Marco’s is the fastest growing pizza chain in the U.S.,

and the pizza business is BIG business— a $40 billion

industry. It becomes even more appealing when you

consider 52% of the industry is regional and mom/

pop players who do not have the purchasing power or

marketing experience to contend with a well-positioned

leader like Marco’s.

• Charlotte • Los Angeles

• Denver • New Jersey

• Chicago • Knoxville

E N O R M O U S P O T E N T I A L

for Expansion

HAVE A GREAT LOCATION?

SUBMIT SITES TOREALESTATE@MARCOS.COM

GREAT PIZZA

1.800.262.7267MARCOSFRANCHISING.COM

Let us know. Even Better Business!

QUAKER STEAK & LUBE / CONSUMER MARKETINGPaying homage to old gas stations and muscle cars, and known for their wings, the brand’s fun vibe allows us to put the creative back into marketing. We design Quaker’s menu inserts and t-shirts, along with their radio spots, quarterly. Staring at those delicious food images is a tough job, but we’re happy to do it.

Our popular hand-smashed burger topped with Kentucky Bourbon-glazed onions, crisp bacon, fresh jalapeño and your choice of Swiss, Pepper-Jack or Bleu Cheese with lettuce on a buttery Brioche roll. Served with skin-on Lube Fries.

For fully-loaded flavor with a hint of southern sweetness,try smothering all your favorites in our new Kentucky Bourbon Glaze. Hand-crafted especially for you, it’s sticky deliciousness that won’t stick around for long.

Our award-winning, lip-smacking baby back ribs basted with our new Kentucky Bourbon Glaze signature sauce. Served with your choice of two sidecars.

SINGLE 7.25 / DOUBLE 9.25

RACK 13.95 / FULL RACK 18.75

KENTUCKY

KENTUCKY

BABY BACKR I B S

QBURGERBOURBON

BOURBON

ADD KENTUCKY BOURBON GLAZE TO “Sauce Up”YOUR FAVORITE JUMBO WINGS, GRILLED BONELESS WINGS,

BREADED BONELESS WINGS & SALMON!

100PROOFFLAVOR BURGER

quick Qualityquarter-pound

IT’S QUITE POSSIBLY OUR BEST EVER.

ICEBERG WEDGE 8.50CHICKEN SALAD

Crisp cold iceberg wedge topped with bacon chunks, tomato, red onion & Bleu cheese crumbles served with creamy Avocado Lime dressing. Choose grilled boneless skewers or hand-breaded Top Gear Tenders.

GRILLED CHICKEN 8.50SALAD

Grilled & chilled chicken tenders atop fresh baby greens with diced mango, oranges, sugar pecans, red peppers & scallion served with Mango Asian dressing.

Hand-smashed, seasoned and grilled Steakburger topped with house-made Chipotle Cheddar-Pepper spread with crisp sweet pickles and lettuce on a buttery brioche bun. Served with skin-on Lube Fries.

SINGLE PATTY 6.95 DOUBLE PATTY 8.95

$10 off a $30 purchase$10GIFT

CARD •10%off

everyordereveryvisitso KEEPTHIS CARD

INTRODUCING THE NEW

Sweet.BOLD.

BABY BACKR I B S

KENTUCKY BOURBON GLAZED

Find tHe Lube® Near You @

CATCHFIRE FUNDING / DIGITAL MARKETINGGetting prospects comfortable with the notion of using their retirement money to fund their business is no small task...but it’s exactly what we’ve done. From eye-catching Google ads to interactive landing pages with engaging videos to a world-class website, the company’s sales funnel looks as good as it sounds!

FRANCHISING GIVES BACK / WEBSITEThe goal of Franchising Gives Back is to raise awareness for the charitable acts and leadership performed by the franchise community year-round. We developed a website where franchisors, franchisees and franchise suppliers (like ourselves) are invited to share stories about how they give back in their own communities. The organization, and the new site, is something everyone can feel good about.

JUST A FEW OFOUR CLIENTS

From creative video scripts to direct mailers to full page ads, Wheat takes our ideas and brings them to life while surpassing our expectations (and staying within brand standards of course). With all of that said, we are very happy customers here at Dunkin’ Brands and their services are highly recommended!

Pam Gore / Senior Manager Franchise Recruitment @ Dunkin’ Brands

I’ve worked with both Susan and Justin in some form now for nearly six years. As marketing individuals, they are phenomenal; as a team, they are unstoppable. Wheat Creative has developed my new website, my landing pages, produced my explainer videos and testimonial videos, and refined my content strategy. It’s a relationship I don’t see changing for the foreseeable future.

Bill Seagraves / President & CEO @ CatchFire Funding

I would like to congratulate you and your team for all the hard work over the last year! You guys directly affect our growth – we will open 175 locations in 2014 and another 175 planned for 2015. I look forward to seeing what your team can do from here.

Lauren Borer / Franchise Recruitment Coodinator @ Marco’s Pizza

WHATWE’VE BEEN HEARING

phone 702-823-0827

email grow@wheatcreative.com

web wheatcreative.com

LET’S TALK

OUR GREAT IDEAS

GROWYOUR FRANCHISE