Our Solution

Amplification

The ChallengeMcCain wanted to offer mums a relevant reward to engage them and encourage switching from own label. In return they wanted to drive sales and engagement on Facebook.

The Results

A bespoke POS suite and trolley media were used to promote the campaign in store

Fully interactive Facebook App built for Lucky Spuds game play & promotional entry

National TV tag raising awareness of the promotion & Lucky Spuds game

100,000+ Likes reached on Facebook

Household penetration up 3ppt to

43%

We delivered an on-pack promotion across 20m packs offering the chance to win £1,000 EVERY DAY and a grand prize of £100,000.

Consumers had to play the ‘Lucky Spuds’ Facebook game for a chance to win.

We helped McCain increase volume sales by

+35% and value

sales by

+22%

Social content tailored to encourage game play & brand interaction