CENTORAMO

RFID TECHNOLOGY SOFTWARE SOLUTION

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CENTORAMO

RFID TECHNOLOGY SOLUTION

Context

Methodology

Our solution

Marketing & Finance

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CENTORAMO

CONTEXT

CENTORAMO

Definition of needs

Facts about emergencies services:

– 650 000 SMUR operations 650 000 SMUR operations a a yearyear

– 33% 33% of patients’ files areof patients’ files are incompleteincomplete

– 20%20% of them are not of them are not readablereadable

– 10%10% remain remain without diagnosiswithout diagnosis

Lack of coordination = > additional costs+

Regular hassle :

– Difficulty to manage fluctuations of patient flow

– Information about patients with special conditions is lost

– Slow down of operations due to handwriting

– Poor quality of service

CENTORAMO

COCHIN CONTEXT

Receives 50 000 patients every year

130 emergency medical care procedures

One emergency each 30 seconds

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CENTORAMO

COCHIN HOSPITAL

+Market of possibly 5,000M€ : indeed, the market does exist

50 000 patients a year

In 2007, public hospitals will receive a 50M€ (5% budget for IT, that is 5M€)

There are 1032 public hospitals in France

MARKET TRENDS- Change in technology

Most industries are now adopting integrated systems that enables useful collaborative work.

- Change in requirements

Emphasis on the quality of service provided to clients. Especially relevant for public service in healthcare.

CENTORAMO

Mission & Vision PURPOSE:

Satisfy the needs of all stakeholders : - customerscustomers (provide high quality services and innovative solutions);- employeesemployees (improve their work conditions with technology);- societysociety (bring global solutions that can bring individual fulfillment).

VALUES:

- Commitment to excellence

- Innovate is our motto

- We put customers first.

Strategy and Scope:

Implement customized andcustomized andoriginal business solutionsoriginal business solutionsfor our customers

Centoramo aims to reach a leadinga leadingpositionposition in French health industryFrench health industry.

Standards and behaviors:

- We endeavor to provide our customers with innovative,cutting-edge technology based solutions.

- Our R&D department employs the best researchers inorder to be leaders in innovations.

Mission statement:

« Bring innovativeand cost effectivebusiness solutionsto our customers

worldwide. »

CENTORAMO

Mission & Vision

1. Identify and focus on our customer’s needs

2. Introduce cutting-edge technologies and collaborative work chain

3. Provide help to set up a field for study and medical research based on data collection of patient history, treatment using statistics

- Improve the management of patient’s medical files - Provide the hospital with the needed tool to implement appropriated medical care - Maximize the use of the resources of the hospital+

CENTORAMO

METHODOLOGY

CENTORAMO

METHODOLOGY

Market study :

– Benchmark– Competitors analysis– Data collection– Quantitative analysis

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Our approach to the market: PESTSWOTAnsoff matrixHamel & Pralahad framework

METHOD

Synthesis of the best practices

Comparison of existing products

Quantitative interviews

Analysis of the environment

How to use strengths to takeadvantage of opportunities

Defining our competitive advantage

=>> Creative idea

CENTORAMO

ENVIRONMENT(PEST)

Cochin Hospital

POLITICALPOLITICAL

- Government is modernizing the health services (e.g. “carte vitale”);>> possibility to set a standard ;

- UE is examining similar projects about emergency care solutions ;>> possibility to get funding from Brussels;

ECONOMICALECONOMICAL

- Huge deficit of the national health department ;>> possible funding from UE ;

- Patients might not be ready to pay more for healthcare ;>> this could be a brake ;;

SOCIALSOCIAL

- Strong social capitalism model ;>> government might support in the project;- Hospitals are not granted enough resources ;>> software compensates this lack ;- lack of uniformity in medical emergencies treatment ;>> training

TECHNOLOGICALTECHNOLOGICAL

- Trend to blend technology and medicine ;>> RFID is an emerging technology that is poised to be used in numerous industries;- Hospitals still don’t use integrated systems;>> innovative aspect of this project that allows to stand out from other hospitals ;

CENTORAMO

Product

Market

present new

present

new

MARKET

PENETRATION

PRODUCT

DEVELOPMENT

DIVERSIFICATION:

Other industries

MARKET EXTENSION

Other hospitals

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Ansoff Matrix

CENTORAMO

OUR SOLUTION

CENTORAMO

Analysis of the Emergency Process

Patient Registration

Waiting for an available box

Taken intoThe box

Hospitalization

Decision

Interpretation

Medical results

Analysis

Medical test

Waiting for A doctor

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CENTORAMO

Faced problems

Waiting time Difficulty to deal with the fluctuating flow of

patients No control on upstream nor downstream flow Emergency services works twenty-four seven

but the efficiency is questionable Poor quality of service High costs

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CENTORAMO

Our solution – Creative idea 1

We are selling a new concept:- The patient, but also all the medical

equipment and the doctors tablet PC will be equipped with an RFID chip

- The wireless geo localization of the patient and of the medical equipment will optimize the medical care and determine the availability of the medical equipment.

CENTORAMO

Our solution – Creative idea 2

The patients will receive a personified RFID chip integrated in a bracelet given, when:

- The ambulatory pick them- The patient registrates in the emergency

sevice- The hospital patient will receive an RFID

bracelet.

CENTORAMO

Our solution – Creative idea

CENTORAMO has elaborated it solution on a concept based on 2 technologies:

RFID Technology tags Software solution: Sunset

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CENTORAMO

RFID 1

-“Radio Frequency Identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. An RFID tag is an object that can be attached to or incorporated into a product, animal, or person for the purpose of identification using radio waves. Chip-based RFID tags contain silicon chips and antennas.”

CENTORAMO

RFID ID

CENTORAMO

RFID 2

There 2 kinds of RFID:

Passive RFID tags no require internal power source

Active RFID tags require a power source

CENTORAMO

RFID 3

In our case we are interested by the Passive tags, as they:– don’t have internal energy and receive energy

from outside (inductive energy)– have a simple message and the R&D trends to

increase their memory– They are cheap (around 1euro)– disposable– Have very small size

CENTORAMO

Personified RFID Bracelet

RFID

RFID

CENTORAMO

SOFTWARE SOLUTION

3 main axes of development :

Electronic patient file (RFID)

Management of resources (equipment)

Clinical decision support (data mining)

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CENTORAMO

RFIDProgram

RFID : PATIENT’S E-FILE RESOURCES MANAGEMENT CLINICAL SUPPORT DECISION

Database

Special treatments (doctor) for patients with special conditions

Best practices>> procedures

Ambulance cars Schedules Medicine Quality Equipment

Program running

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CENTORAMO

SCOPE OF THE PROJECT

« Moduled » software;

Integrated softwarefor management ofresources (ERP)

Introducing collaborative work in healthcare industry

SCM

Classified data provides tools for medical research

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CENTORAMO

MARKETING & FINANCE

CENTORAMO

Marketing mix

Objectives

We aim 13 percent market place in the first year on the RFID technology market, and 20 percent in the second year, and then, we expect a 5 percent increase of our market share.

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CENTORAMO

Marketing mix

Products2 type of products:

Develop RFID Technology solution for Cochin Hospital (Paris)

License of RFID Technology Software. Services: Training, monitoring,

maintenance to company you reengineering project.

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CENTORAMO

Marketing mix

Penetrating price. RFID chip will be free (in quantity compatible with the

sold products) For Cochin Hospital: for the development, market

price should be 200,000€, but we will own the license, so we propose 100,000, a price very competitive and attractive.

License of RFID Technology Software: 15000€ Services: depends the project and service required

+Place ( channel of distribution)B to B, negotiate directly with the hospitals

CENTORAMO

Marketing mix

Communication plan

Axe of communication: Centoramo provide RFID technology solution to minimize your risks in case of emergency.

Targets of communication: Hospitals, ambulance organization, public.

Objectives of communication:

- Build up good image

- Inform public contributions of RFID technology in emergency care sector.

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CENTORAMO

Core Competencies

Based on :- In-depth knowledge of integrated maintenance concepts for Cochin

emergency situations

- Unique knowledge of process management for progress and budget monitoring

- Specialized knowledge in the areas described under “core activities”

Core activities :- Assembly, installation, maintenance, repair, renovation, modification,

relocation and extension of all kinds of technical installations, ranging from process installations to process supporting installations and equipment

- Consultancy and technical management (maintenance management)

- Project management and execution+

CENTORAMO

COMPETETITIVE ADVANTAGES

Our product is based on an accurate medical knowledge thatOnly the doctor possesses

=>> Difficult to imitate

We can provide this tool as a whole or we can sell onlymodules of it

=>> Asset for various markets

We use an emerging technology that is poised to enter majorindustries like retail, aviation

=>> Emerging technology

Hamel & Pralahad+

CENTORAMOInfrastructures Legal, Accounting, Financial Management

HR Management Manpower planning : technical assistant and trainer hire, organization of training for our employees

R&D Technology / competition monitoring, Research, Local testing

Procurement Suppliers (RFID technology supplies : tags and readers),Subcontractors (data collection, equipment maintenance)

SERVICING

- Training- Technical assistance- Warranty- Software Upgrade- Special discount onadditional modules

SALES & MKG

- Sales subcontracting-Attendance to- Convention, medicineconvention- Agreement with Cochin

LOGISTICS

- Ordering- Receiving- Data transfer

OPERATIONS

-Collection of data-Software development-Customization-Testing-Installation- Test on-site

TechParadise (Asia) Electronic equipment wholesaler - supply of RFID tags – readers

AdministOR (France) Administrative services – data entry of Cochin patients’ files.

Hospital Cochin : Healthcare public institution - a special agreement will be set upin order to access patient’s information

Marketing agency : Sales – partnering with doctors, presentation of the solution inmedicine conventions, incentive sales to doctor from otherpublic hospitals

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Value addedForCentoramo

GreaterSatisfactionFor Cochinpatients

CENTORAMO

FINANCE

CENTORAMO

RECOMMENDATIONS

CENTORAMO

RECOMMENDATIONS

- Collaborative work with the emergency department staff

Preparing the list of functionalities according to the situation

- A highly “moduled” software tools to manage the patient information using RFID technology a clinical decision support module a hospital resources management module

- Regular user training

Sessions to familiarize the staff with the tool

- Measurement of performance

gain in time, customer satisfaction, cost, hospitalization duration

- Technical assistance +

CENTORAMO

Decision Tool

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GOGOGo

Benefits

Risks

Prototype

NO

Intelligenceservice

Absorb

CENTORAMO

Our proposal

We propose a long-term partnership with your Hospital, based on the pilot-project, that will allow you to become a leader in this new revolutionnary technology.

Your collaboration in the clinical decision software will provide you comisions on each sold decion support module.