CASE STUDY

Overview

Our Solution

Product Configuration

Your Vision, Our Software

Ecommerce

Self-Help

The Results

Overview

Our Solution

Product Configuration

Ecommerce

Self-Help

The Results

ABOUT VERENIAVerenia provides organizations with leading CPQ and B2B ecommerce solutions that are tailored to simplify the buying and selling processes across all channels and allow businesses to align with expectations of modern customers.

OVERVIEWBennington Marine, the leading manufacturer of pontoon boats, wanted to integrate their systems into one unified platform in order to enhance its operations with dealers and interactions with retailers.

Bennington began to search for a solution in 2014 after seeing their dealer and retail systems divided by multiple platforms. They chose Verenia as they saw great flexibility and ecommerce capabilities through its configure, price, quote (CPQ) software.

Overview

Our Solution

Product Configuration

Ecommerce

Self-Help

The Results OUR SOLUTIONVerenia CPQ, Verenia’s flagship product, offered a multitude of

benefits to Bennington Marine. By implementing the Verenia CPQ platform, Bennington was able to provide their dealers

and retailers with a top-of-the-line, all-in-one system. This new solution brought together three major categories: product

configuration, ecommerce, and self-help.

PRODUCT CONFIGURATION

Overview

Our Solution

Product Configuration

Ecommerce

Self-Help

The Results

Verenia CPQ’s powerful and flexible bottom-up rules engine makes it possible to permit only the pontoon configurations in which all parts and accessories seamlessly work together, resulting in quotes and orders that are 100% accurate. This solution eliminates reworking misaligned and inaccurate boat models and options, as well as removes delays in delivering orders to dealers and customers. Verenia CPQ streamlines the sales process with a flexible level of speed and accuracy that creates a truly unique user experience.

Overview

Our Solution

Product Configuration

Ecommerce

Self-Help

The Results

ECOMMERCEVerenia CPQ enables dealers and retailers to create sales quotes that are accurate and efficiently processed through guided selling validations. Verenia combined three different platforms into one robust system so that Bennington’s retailers and dealers only had to access a unified, single-source platform through Verenia CPQ.

The responsiveness of the system uses cloud technology, which gives users the ability to build quotes and orders from any browser on any device, anywhere, any time. Verenia CPQ’s flexibility allows Bennington Marine’s branding to be seen throughout their solution, giving users a sense of never leaving the Bennington Marine website.

I prefer gathering my own information online:

2017

53%

68%

2015

I prefer not to interact witha sales rep:

2017

59%

60%

2015

SELF-HELPOverview

Our Solution

Product Configuration

Ecommerce

Self-Help

The Results

Bennington found that many of their efforts were answering simple questions and inquiries customers and dealers wanted to track themselves. Verenia CPQ strengthened Bennington’s online presence through the Self-Help Portal, which enables customers and dealers to:

Track orders

View inventory

View and pay invoices

Approve quotes and estimates

Validate items are available

THE RESULTS

Overview

Our Solution

Product Configuration

Ecommerce

Self-Help

The Results

Using the cloud technology and innovation that Vernia CPQ is known for, Verenia created a single-source solution that solidified Bennington Marine as a leader in its industry for years to

come.

The implementation of Verenia’s CPQ software has astounded and impressed dealers and customers alike. As of January 2016, over 700 dealers and 5,000 customers have been using

Verenia’s solution and processing over $500 million in business.

"Very customizable software with excellent support from the Verenia team." – Sue P., Bennington Marine