our products & services

OUR PRODUCTS & SERVICES

OUR MID-MO STATIONS

KCLR 99.3 FM

FORMAT:• Mainstream/Heritage Country• Award-winning on-air local

personalities• Clear 99’s on-air team is all live and

includes the Award-Winning Liz & Scotty in The Morning

• Todd Alan holding down mid-days• Aric Bremer in the afternoons• Clear Country Nights with Josh Ryan• Streaming online at Clear99.com

FREQUENCY/POWER:• KCLR reaches over 20

Central/Mid-Missouri counties, including the cities of Jefferson City and Columbia

AUDIENCE MAKEUP:• 79,500 weekly listeners 12+• 59.7% Female• 40.3% Male• 61.0% between the ages of 25-64• 68.5% have a HHI over $50K

COVERAGE MAPStation Status Licensed Class C2 Effective Radiated

Power 33,000 Watts Height above Avg. Terrain 591 feet

ACCOLADES AND AWARDS:• 2021

Marconi Country Station of the Year – KCLR, Finalist

• CMA Small Market Station of the Year – Winner• CMA Small Market Personality of the Year- Liz &

Scotty - FinalistACM Station of the Year, KCLR, FinalistMBA Best Air Talent Morning Drive – Liz & Scotty –Finalist

• 2020ACM Personalities of the year, KCLR, finalistMBA Station of the year, KCLR, finalistMBA Station Sponsored Community Event – CMN Radiothon – KCLR – finalist

• 2019MBA Station Of The Year – KCLRMBA Station Sponsored Community Event – CMN Radiothon – KCLRACM Station of The Year, KCLR, FinalistAMC Personalities of The Year, KCLR, FinalistCMA Station of The Year, KCLR, FinalistMarconi Small Market Talent – KCLR

See website for the full list of awardsSource: Nielson SP21 Columbia MO TSA. Subject to limitation in the report

KTXY 106.9 FM

FORMAT:• Y107 is the #1 Hit Music Station for all Mid-

Missouri, serving 20+ counties with the hottest, newest hit songs with throwback favorites in the mix.

• Y107 is award winning, recognized for our connection with our listeners and service to the local community.

• Cosmo & Lauren wake you up every morning 5a-10a on the Y107 Morning Show

• Carson gets you through the workday from 10a-2p, sending you back in time with the Throwback Lunch 11:45a -1p, where you control our playlist.

• Kristin gets you though the afternoon and drives you home from 2p-7p.

• Streaming online at Y107.com

FREQUENCY/POWER:• Y107 reaches more listeners than any other

radio station• Covers over 25 counties in Central Missouri

including Jefferson City, Columbia, and Lake of the Ozarks

AUDIENCE MAKEUP:• 96,400 weekly listeners• 58.7% Female• 41.3% Male• 61.6% between the ages of 18-44• 52.5% between the ages of 25-64• 44.4% have a HHI over $50K

COVERAGE MAPStation Status Licensed Class C Effective Radiated Power

96,000 Watts Height above Avg. Terrain 1251 feet


Marconi Top 40 Station of the Year – KTXY – FinalistMarconi Small Market Talent – Y107 Morning Show w/Cosmo and Lauren –Finalist

• 2020MBA Air talent of Year, KTXY, CarsonMBA PSA, Tornado Relief, KTXYMBA Promotion, Gift of family, KTXY

• 2019Marconi Top 40 Station of The Year – KTXY – Finalist

• 2018Service To America Award – CMN Radiothon – KTXY, WINNER2018 MBA PSA/Campaign – Stealing Back Christmas – KTXY

See website for the full list of awards

Source: Nielson SP21 Columbia MO TSA. Subject to limitation in the report

KCMQ 96.7 FM

FORMAT:• KCMQ is home for “The Morning

Shag with Shags and Trevor" 5:30a-10a.

• Lunch with Kelly 10a-2p.• “The 96 Minute Freeride” with

Joe Lose 2p-7p.• Rock Legend Alice Cooper from

7p-12a.• KCMQ is also home for the Kansas

City Chiefs, Missouri Tiger Football and Men’s Basketball.

• Streaming online at KCMQ.com

FREQUENCY/POWER:• KCMQ reaches over 20

Central/Mid-Missouri Counties including the cities of Columbia and Jefferson City





Marconi Rock Station of the Year, KCMQ – FinalistMBA Best Air Talent Morning Drive –Morning Shag

• 2019Marconi Small Market Talent – KCMQ – Finalist

• 2018MBA Personalities – KCMQ

• 2017Marconi Small Market Personality of the Year – KCMQ, finalistMBA Commercial Announcement –KCMQ –“Distant Planet Comics”



KSSZ 93.9 FM

FORMAT:• Hot Talk and Breaking News for all Mid-

Mo.• Features Wake Up Columbia with

Branden Rathert, Stephanie Bell, Brian Hauswirth and Producer Hannah.

• Home to The Gary Nolan Show, The Glenn Beck Program, The Sean Hannity Show, Michael Savage, Joe Pags, and Coast to Coast AM with George Noory and CEO Roundtable.

• The Eagle 93.9 is home to Cardinals Baseball.

• Streaming online at 939theeagle.com

FREQUENCY/POWER:• KSSZ (93.9 The Eagle) reaches Mid-

Missouri, from Columbia to outlying cities such as Jefferson City, Moberly, Mexico, Fulton, Boonville, and Marshall

AUDIENCE MAKEUP:• 26,200 weekly listeners• 37.8% Female• 62.2% Male• 90.6% between the ages of 25-64• 69.5% have a HHI over $50K




Marconi News/Talk Station of the Year, KSSZ – FinalistMBA Breaking Weather Coverage

• 2020MBA Complete Newscast – KSSZMBA Opinion Broadcast – Branden Rathert – KSSZ

• 2018MBA Station of the year, KSSZMBA Convergent News – KSSZMBA News Series – KSSZ

• 2017MBA Breaking Weather Coverage – KSSZ –“Ice Storm”

MBA DJ Award– KSSZ –“Wake Up Columbia”



KTGR 100.5 & 105.1 FM1580 AM

FORMAT:• Columbia’s exclusive station for sports

talk 24 hours a day, 7 days a week.• ESPN Radio affiliate bringing the

”Worldwide Leader" in Sports to Boone County and Central Missouri.

• Mid-Missouri's radio home of Mizzou Athletics, featuring Football, Men's Basketball and exclusive broadcasts of Tiger Women's Basketball, Baseball and Softball.

• Local home of the St. Louis Cardinals and the Kansas City "Chiefs Kingdom" Show.

• Carries award-winning play-by-play coverage of Columbia Public Schools football and basketball.

• Streaming online at KTGR.com

FREQUENCY/POWER:• KTGR reaches over 15 Central/Mid

Missouri Counties including the cities of Columbia and Jefferson City

AUDIENCE MAKEUP:• 6,700 Weekly listeners 12+• 19.3% Female• 80.7% Male• 59.5% between the ages of 25-64• 83.9% have a HHI over $50K

COVERAGE MAPColumbia, MO: Status Licensed Class D Antenna Mode Non-

Directional - 2 Patterns, Daytime Transmitter Power 214 Watts, Nighttime Transmitter Power 8 Watts

Fulton, MO: Station Status Licensed Class A Effective Radiated Power 6000 Watts Height above Avg. Terrain 299 feet


MBA Play by Play – KTGR• 2019

MBA Play By Play – KTGR• 2017

MBA Sports – KTGR –“Tiger Talk”MBA Sports Feature – KTGR –“2016 Tweets Recap”MBA Play by Play – KTGR – “MU Women’s Basketball”

• 2016MBA Play By Play, KTGR, “MU Women’s Basketball”, *WINNER*MBA Play by Play, KTGR, “Hickman vs Quincy”, FinalistMBA Promotion, KTGR, “LA or STL Rams?”, Finalist



KATI 94.3 FM

FORMAT:• 94.3 KAT Country plays Mid-Missouri's Country

Favorites.• KAT Country plays a large variety of music, from all

the familiar favorites that listeners know and love, to today's country superstars. Listeners get the perfect balance of music from the legends in country music and today's most popular artists.

• KAT Country plays music from artists that listeners grew up listening to like: Garth Brooks, George Strait, Brooks & Dunn, Reba and other legends. KAT Country also features songs from today's artists like Luke Combs, Blake Shelton, Luke Bryan, Jason Aldean, Carrie Underwood, Miranda Lambert, Brad Paisley and many others.

• Our programming schedule features:• Erin and Chris in the Morning• Afternoons with Tim Taylor• Saturday Night KAT Gold Vault from 6p-12a• Mid-Missouri’s home for St. Louis Cardinals

FREQUENCY/POWER:• Reaches over 20 counties in Central

Missouri, including the cites of Columbia and Jefferson City


COVERAGE MAPStation Status Licensed Class C2. Effective Radiated Power



ACM Station of the Year, KATI - FinalistACM Small Market Talent, Erin & Matt in the Morning - FinalistMBA Station Sponsored Community Event – Miracles For Kids RadiothonMBA Best Air Talent – Jordan JayMBA Best Air Talent Morning Drive – Erin & Matt – Finalist

• 2020Best Radio Personality in Jefferson City –Erin Hart

• 2019MBA Best Air Talent WinnerMBA Best Promotion - Finalist


• Streaming online at 943kat.com


KWOS 104.5 FM950 AM

FORMAT:• Jefferson City’s Local and Most

Listened-To News and Talk Radio Station.

• KWOS Mornings with Austin Petersen and John Marsh, Rush Limbaugh, Sean Hannity, Gary Nolan, Mark Levin, Michael Savage and Coast to Coast AM.

• Local sports - extensive coverage and play-by-play of local high school football and basketball.

• Streaming online at KWOS.com

FREQUENCY/POWER:• Jefferson City, Cole County and

surrounding counties of Callaway, Boone, Miller, Osage, Moniteau, Cooper, Morgan, Maries


COVERAGE MAPStation Status Licensed Class C2. Effective Radiated Power



ACM Station of the Year, KATI - FinalistACM Small Market Talent, Erin & Matt in the Morning - FinalistMBA Station Sponsored Community Event –Miracles For Kids RadiothonMBA Best Air Talent – Jordan JayMBA Best Air Talent Morning Drive – Erin & Matt – Finalist

• 2020Best Radio Personality in Jefferson City –Erin Hart

• 2019MBA Best Air Talent WinnerMBA Best Promotion Finalist



KFAL 95.3 FM900 AM

FORMAT:• The Big 900 KFAL – Your Home for

Country Legends.• Easily listen to The Big 900 wherever

you go for all your favorite Classic Country music.

• Featuring local sports from the Fulton Hornets, North Callaway Thunderbirds and the South Callaway Bulldogs.

• Wake-up with Rick Morgan in the morning, 5a-9a, Middays with Linda Flores, The Dave Ramsey Show, Mark Stevens, Rob Lee and Kevin Freeman.

• Streaming online at KfalBig900.com

FREQUENCY/POWER:• 1,000 watts. Mid-Missouri,

from Fulton to outlying cities such as Columbia

AUDIENCE MAKEUP:• 51.1% Male• 48.9% Female• 91.0% between ages of 35+• 79.5% have a HHI over $50K

COVERAGE MAPFulton, MO

Status Licensed Class D Antenna Mode Non-Directional Pattern Daytime Transmitter Power 1000

COVERAGE MAPColumbia, MO

Station Status Licensed Class D FM Translator Effective Radiated Power 250 Watts Height above Avg. Terrain 377 feet

Frequency 95.3 (effective change 12/20/20). Rebroadcasts KFAL-AM


KZWV 101.9 FM

FORMAT:• Bright and fun format, a perfect choice

for at-work or in-store/business listening• Home to the Wave Wake-Up with Kevin

Hilley, a 30-year morning radio veteran, airing from 6-10am and features great music, conversation, celebrity news, contests, phone calls and a fun take on current events

• The Wave is home to nationally syndicated personality John Tesh and “Intelligence for Your Life” from 2-7pm

• Streaming online at 1019thewave.com

FREQUENCY/POWER:• KZWV’s powerful signal blankets the

entire Lake of the Ozark area as well as north into Jefferson City and Columbia and south into Lebanon, Rolla and Ft. Leonard Wood

AUDIENCE MAKEUP:• 13,800 weekly listeners• 69.6% Female• 30.4% Male• 50.9% between the ages of 25-64• 43.8% have a HHI over $50K

COVERAGE MAPStation Status Licensed Class C2 Effective Radiated Power



MBA Air Talent Morning Drive – Kevin Hilley – Finalist

• 2020MBA Air Talent Morning Drive – Kevin Hilley – Finalist

• 2019MBA Air Talent Morning Drive – Kevin Hilley

• 2015MBA Best Commercial, Small Market, KZWVMBA Best Website, Small Market, KZWV



OUR MID-WEST STATIONS

KTXR 98.7 FM

FORMAT:• 98.7 The Dove plays the most

popular artists from the 60s, 70s, 80s and 90s such as Billy Joel, Phil Collins, Whitney Houston, Madonna, Elton John, Sting and countless others. Our mission is to be a station that's not traditional radio.

• 98.7 The Dove is also home to the premier local morning show in Springfield. Kevin & Chris in the Morning weekdays from 5a-10a.

• Streaming online at 987TheDove.com

AUDIENCE MAKEUP:• 47,300 weekly listeners 12+• 61.8% Female• 38.2% Male• 62.1% between the ages of 25-64• 55% have a HHI over $50K

COVERAGE MAP96,000 WattsSource: Nielson SP21 Springfield MO DMA. Subject to limitation in the report

KBFL 1060 AM96.9 FM99.9 FM

FORMAT:• The Jock has been the place that the

Ozarks and surrounding area has turned to for complete sports coverage and analysis for more than 20 years.

• Driven by the power of the ESPN radio line up, The Jock also features great local shows from Ned Reynolds weekdays from 9a-11a and broadcast Hall of Famer and Kansas City Chiefs radio host, Art Hains and Springfield News-Leader Wyatt Wheeler for the drive home.

• The station is also the radio home of the Springfield Cardinals Drury Panthers, Lady Panthers Basketball and MSU Bears Baseball

• Streaming online at 969TheJock.com

AUDIENCE MAKEUP:• 10,300 weekly listeners 12+• 22% Female• 78% Male• 64.7% between the ages of 25-64• 67% have a HHI over $50K

COVERAGE MAP470 WattsSource: Nielson SP21 Springfield MO DMA. Subject to limitation in the report

KWTO 93.3 FM560 AM

FORMAT:• KWTO (Keep Watching The

Ozarks) has been serving the metro Springfield area and beyond since 1933 with news, information and opinion.

• Each weekday starts with the live Wake Up Springfield with Tim Jones, followed by some of the biggest names in talk radio.

• Streaming online at 933KWTO.com

AUDIENCE MAKEUP:• 26,100 weekly listeners 12+• 33.3% Female• 66.7% Male• 92.7% between the ages of 35+• 51.4% have a HHI over $50K

COVERAGE MAP5,000 Watts

Source: Nielson SP21 Springfield MO DMA. Subject to limitation in the report

KWTO 101.3 FM

FORMAT:• Real Country 101.3 specializes

in playing REAL country music.• That means you'll hear only the

greatest hits from Garth Brooks to George Strait –from Alan Jackson to Johnny Cash – from Reba to Dolly.

• Real Country 101.3 plays the songs the other stations have forgotten.

• This station is also the radio home of Missouri State Bears Athletics

• Streaming online at 1013RealCountry.com


COVERAGE MAP100,000 Watts

Source: Nielson SP21 Springfield MO DMA. Subject to limitation in the report

OUR MID-MO PUBLICATIONS

INSIDE COLUMBIA MAGAZINE

THE DETAILS:• Inside Columbia magazine has

achieved the highest market penetration of any city/regional magazine in the United States by appealing to readers who are well-educated, socially engaged, physically active and financially secure.

• Inside Columbia’s articles are often the “talk of the town” and prompt colorful conversations each issue!

INSIDE EACH ISSUE:• INSIDER

Spotlight, Community Calendar, Bookshelf, Weddings

• LIFE5 Things, Health & Wellness, Robinson's Ramblings, Encounters, Home Tour

• FLAVORDining Out, Cooking with Brook, Cocktail

• VIEWSOn The Town, A New View, Darkow Draws, The Final Word

THE NUMBERS:• 57,000 total readership• 10,000 copies in press run• $66,987 median income

INSIDE COLUMBIA MAGAZINE

EMAIL NEWSLETTERS:• Banner ads delivered in email newsletters to subscribers who

have opted in to receive specific content. Banner size is 800x200.

BEST USES:• To drive broad, general awareness• Direct response• Branding

E-BLASTS:• E-blasts are an email that is solely dedicated to one client.

These emails are sent to our subscriber database of 35,000+ people.

DIGITAL

BEST USES:• Promote a sale• Offer a coupon

• Have a call to action• Promote an event

DATABASE TOTAL AUDIENCE SCHEDULE

Tiger Town 28,808 Every Thursday*

Inside Scoop 13,799 Every Thursday

CoMo Eats 12,271 Every other Wednesday

CEO Update 4,512 First Tuesday of the Month

Sips & Spirits** 4,449 First Wednesday of the Month

Columbia Bride 1,590 Third Tuesday of the Month

Women’s Health 425 Second Tuesday of the Month

* While MU is in session **Formally Wine Club. Expanded to include liquor and beer

CEO MAGAZINE

THE DETAILS:• Inside Columbia’s CEO is a

business lifestyle magazine that’s printed within Inside Columbia magazine two times a year that offers insightful analysis of Columbia’s dynamic business community.

• CEO tells the stories of the people and the businesses that drive our community’s economic engine and reveals the best practices and creative solutions that fuel their success.

• We cover large and small businesses, innovators and entrepreneurs across a wide spectrum of industries.

INSIDE EACH ISSUE:• BUSINESS UPDATES

The Buzz on COMO Biz• ENTREPRENEURIAL PROFILES

Features on Business Executives• UP & COMING

Promotions and Position Changes• CEO ROUNDTABLE

In-depth Discussion with Local Leaders

• OPENING BELLInformation on New and Expanding Businesses

THE NUMBERS:• 57,000 total readership• 10,000 copies in press run• 9,970 are B2B decision makers

BOOM! MAGAZINE

THE DETAILS:• Boom! magazine is printed

three times a year within Inside Columbia magazine.

• As the name suggests, Boom! targets the Baby Boomer generation, an audience that represents 40% of all active consumers. This highly affluent demographic controls 70% of all disposable income in the U.S., outspending all other generations by an estimated $400 billion each year.

• Boom! magazine is the first of its kind in mid-Missouri and has achieved unprecedented success with both readers and advertisers alike.

INSIDE EACH ISSUE:• PERSONALITY PROFILES

Features on Active Seniors• GRANDKIDS

Ideas on what to do with Grandchildren

• TRAVELSuggestions for Boomer Travel

• MONEY MATTERSMoney Saving Ideas and Strategies

THE NUMBERS:• 57,000 total readership• 10,000 copies in press run• Delivered to a 4-county region

OUR DIGITAL SERVICES

DIGITAL MARKETING SERVICES

DIGITAL DESIGN SERVICES:• Custom Logo Design• Print Design (Billboards, Magazines, Brochures, etc.)• Business Start-Up (Business Cards, Letterhead, Vehicle Wraps etc.)• Custom-Designed Banners/Signs• Professional Voiceover/Audio Work (Commercials, On-Hold Messages, Presentations, etc.)• Custom-Designed Promotional Material (T-shirts, Hats, Bags, etc.)• Videography (Commercial and Corporate Production, Team Production, Simple Production, Storyboarding,

Full/Half Day Shoots, Custom Illustrations, Voice Over, Stock Footage)• Photography (Headshots, Ad Photography for Publication or Promotional, Editing, Photo Retouching)

DIGITAL DESIGN SERVICES


WHAT IS IT?• Digital Promotions are contests

and interactive content that clients use to boost their lead generation.

• Types of promotions include:• Sweepstakes• Photo Contests• Voting Brackets• Quizzes• Ballots• Polls

DIGITAL PROMOTIONS

TYPES/TACTICS:• Digital Promotions are a great

way for clients to:• Boost an event such as a

grand opening• Hold photo contest like

"Cutest Pet"• Test knowledges with

quizzes such as “How much do you know about Breast Cancer Awareness?”

• Simply have people enter a sweepstakes to win a prize and collect entry information.BEST USES:

• Lead Generation• Drive Traffic• Intelligence Gathering


WHAT IS IT?• ShopMidMo.com is a way for

people to save money on products or services you buy retail all the time.

• We offer discounted gift certificates to local Missouri businesses, so that people can try some of the best businesses in Mid-Missouri!

• We offer ShopMidMo to approved client categories as a creative financing option for their advertising schedule.

ShopMidMo.com


WHAT IS IT?Harness the power of Connected TV (CTV) advertising! CTV consists of any type of TV that can be connected to the internet and can stream digital video at a viewer’s convenience. CTV advertising includes ads bought programmatically and shown on TVs that are connected via devices such as Roku, Google Chromecast, Smart TVs, etc.. Ads show during professionally-produced video content such as streamed movies and TV shows from a variety of providers like SlingTV, National Geographic, ESPN, Hulu MLB, Discovery and more!

As a CTV advertiser, you have the ability to target a very specific audience based on demographics, location and user interests/content consumption. You can reduce your media waste by only showing your ads to households that have an interest in your product or service. In addition, the CTV audience tends to be more engaged since they choose what they want to watch when it’s convenient for them (on demand).

CONNECTED TV

METRICS:• Impressions• Completion Rates• Conversions

GOALS:• Branding• Awareness• Increase Web

Traffic


WHAT IS IT?Become top of mind with Targeted Display advertising. Targeted Display Ads help build brand awareness with potential customers online. This includes the use of static, animated and video display ads. We offer multiple targeting options that allow you to best define your target audience to ensure you’re reaching the right people with the right message the right number of times.

For example, we offer Third Party Audience targeting which allows you to build an audience based on their behaviors, interests, hobbies, affinities, purchase intent and more. This highly sophisticated targeting gives advertisers the confidence that their marketing dollars are being spent in the right places. And success is proven in their campaign results.

TARGETED DISPLAY

METRICS:• Impressions• Clicks• Click through Rate• Conversions• Engagement

GOALS:• Build Brand

Awareness• Increase Website

Traffic

DISPLAY TARGETING OPTIONS:• Demographic Targeting• Geographic Targeting• Third Party Audience Targeting• First Party Targeting (Client CRM)• Lookalike Audience Targeting• Geofencing• Page Contextual AI• Custom Browsing Audiences


WHAT IS IT?Use Remarketing to continue your conversation with previous site visitors. Remarketing allows you to re-engage previous site visitors (or a subset of them) by showing them display ads after they’ve left your site and continue to research/browse online.

Remarketing helps build frequency with your target audience and reminds them why they should come back to your site and convert. You can even remarket to users who previously watched your CTV ad or completed a specific action on your site.

We recommend adding Remarketing to any Display & CTV campaigns. Targeted Display & CTV help you drive new visitors to the site while Remarketing works to re-engage them after they leave your site or see your TV ad.

REMARKETING

METRICS:• Impressions• Clicks• Click through Rate• Conversion Rate• Engagement

GOALS:• Increase Return

Website Traffic• Drive Leads/Sales


WHAT IS IT?With sophisticated digital marketing comes sophisticated tracking. We pride ourselves on offering full transparency when it comes to how your campaigns are performing. We will build a custom dashboard with real-time reporting for you to track your campaign metrics.

This is a tool you can use at your convenience to check up on your campaigns. In addition, our digital marketing specialists will meet with you on a regular basis to go over the performance of your campaigns in more detail and talk about optimizations to improve your ROI.

REPORTING


WHAT IS IT?Grab the attention of your target audience and tell them your story in an interactive and awareness-driving environment. Video creates the same emotional appeal as CTV and comes with a higher frequency. Users can click through the video and be taken directly to your site, however video ads are skippable.

Formats include In-Stream, Outstream, Pre-Roll, Interstitial, Native Video, and Rewarded.

VIDEO ADVERTISING

METRICS:• Impressions• Completion Rates• Clicks• Clickthrough Rate• Conversions• Conversion Rate• Engagement Rate

GOALS:• Brand Awareness• Website Traffic


WHAT IS IT?Capture low-hanging fruit with Search Engine Marketing (SEM)! SEM is the process of serving ads on search engines like Google in order to drive traffic to a website. Your ads can show above or below the organic search results (free website listings). Advertisers pay the search engine on a cost-per-click model. You target your audience by choosing keywords that users interested in your products/services might search on Google.

SEM is a great tactic to drive users to your site who are ready to purchase. It can also be used to build brand awareness when someone is still in the research stage or considering their options of who to buy from/call.

We use Google Ads to place ads on Google.com and related search partner sites.

SEARCH ENGINE MARKETING

METRICS:• Impressions• Clicks• Click Through Rate

(CTR)• Conversions• Conversion Rate

GOALS:• Drive leads/sales• Increase Web

Traffic


WHAT IS IT?• Inbound marketing

improves customer experience and builds trust by offering potential customers information they value.

• Strategically selected and crafted content is designed to build SEO, drive leads and make it easier to connect your business to prospects who are searching online for solutions you provide.

INBOUND MARKETING

METRICS:• Organic Website Traffic• Keyword Trend• Marketing Qualified Lead Flow• CTA Conversions

TYPES/TACTICS:The process of attracting the attention of online prospects, via content creation before they are even ready to buy. Such quality content comes in the form of:

• Blog Posts• Video• Podcasts• Infographics• Email Marketing• Chatbots or Live Chat• E-Books• Webinars• Landing Pages• Pillar Pages• Calls-to-Action or

Submissions• And more…

BEST USES:• Branding• Awareness• Generate Qualified Leads• Increase Website Traffic• SEO• Position your business as a thought

leader and trusted authority


THE DETAILS:• Custom design layout• Developed with WordPress

content management system, allowing for easy content update

• Responsive design to provide an optimal viewing experience on every device

• Google Analytics integration• Content strategy plan• Hosting and Support

CUSTOM WEBSITE DESIGN

• Custom design layout• Information architecture design• Search Engine Optimization

friendly layout• Responsive design• Hand-on training• Quick-start guide• Social Media integration• Content development assistance

• Content transfer• Photography (stock or on-site

photography depending on investment)

• Email contact form• Newsletter integration• Photo gallery• Custom favicon• eCommerce integration set-up

FEATURES:Most website design includes a variation of the following features and the pricing structure is customized accordingly.


THE DETAILS:• Custom Content Creation• Social Media Page

Management• Content created for the

best platform(s) for your business

• Monthly Report on Results• Monthly Schedules sent out

in advance for approval

SOCIAL MEDIA SOLUTIONS

• Set-Up Social Media Platforms• Graphic Services for Social Use• Promotional Giveaways• Social Media Ad Campaigns• Engaging with followers and

interacting with comments, reviews, and messages

• Meetings with Social Media Experts

• Publishing Calendar/Posting Schedule

• Social Media Planner:• Establishes which

platform(s) are best for your business and set goals.

• Content Strategy and Implementation

• Publishing calendar/posting schedule

FEATURES:There are a wide variety of ways to manage social media and the following features are on most plans. Customization is also available.


WHAT IS IT?• Facebook retargeting is the

process of capturing website visitors and serving them ads on Facebook and Instagram based on what they look at to entice them to return and take an action.

• Facebook ads are used to build brand awareness, boost website traffic, and guide prospects down the funnel to purchase.

FACEBOOK RETARGETING

METRICS:• Click Through

Rate• Cost-per-click• Impressions• Reach

• Engagement• Link Clicks• Web Traffic• Purchases

TYPES/TACTICS:• Brand awareness - Frequency

ads allow us to target your ideal customer and serve them ads that entice them to research more into your brand.

• Consideration - Specific lead forms or landing pages allow us to capture customers who are in the middle of the funnel and entice them to interact with us more.

• Action - Specific offers or promotions allow us to guide bottom of the funnel prospects to take a specific action or make a purchase.

BEST USES:• Create full funnel campaigns that capture

new leads and lead them down the buying funnel

• Create lookalike audiences based on people already captured by the Pixel that allows you to broaden audience to those who are most likely to be interested in your products, even if they’ve never heard of you.

• Action based campaigns allow us to take people at specific points in the buying funnel and guide them to the next stage.

our products & services

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