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TRANSCRIPT
OUR OBJECTIVE TODAY
RAISE EVERYONE’S AWARENESS THAT THERE ARE SEVERAL BRAZILIAN IT SERVICES AND SOLUTIONS PROVIDERS THAT ARE ALSO A SMART OUTSOURCING CHOICE, WITH GREAT QUALITY, DELIVERY PRECISION AND COMPETITIVE PRICING, WITH THE ADDITION OF A CREATIVE PRONE CULTURAL BACKGROUND THAT GIVES YOU ADDED VALUE IN MEETING YOUR BUSINESS GOALS.
AGENDA
• WHAT IS BRAZIL IT ?
• COUNTRY GENERAL OVERVIEW
• CURRENT IT SPENDING
• BUSINESS EXPERTISE
• VALUE PROPOSITION
• IT SKILLS
• IT SERVICES PORTFOLIO
• BRAZILIAN WORK ETHICS
• OUR MESSAGE
WHAT IS BRAZIL IT ?
BRAZIL IT IS A BRAND NAME FOR THE BRAZILIAN FEDERAL GOVERNMENT’S SOFTWARE AND SERVICES EXPORT INCENTIVE PROGRAM. THE GOVERNMENT, THROUGH A PERMANENT AGENCY CALLED SOFTEX, IS CONSTANTLY SUPPORTING THE BRAZILIAN IT COMPANIES TO BE COMPETITIVE IN THE WORLD MARKET AND REACH WORLD CLASS RECOGNITION
WHAT IS BRAZIL’S SIZE ?
Australia
Russia
USA
Brazil
China
Japan
Bangladesh
Nigeria
Pakistan
Indonesia
Canada
France
GermanyItalia
Spain
Mexico
South Korea
Netherlands
India
UK
Countries with area
> 4 million km²
Countries with population
> 100 million
Countries with GDP
> US$ 1 trillion
DOMESTIC IT SPENDING
IDC Data – 2006
USAUS$ 439B
UKUS$ 80B
KoreaUS$ 14.7B
JapanUS$ 108B
IndiaUS$ 13.5B
BrazilUS$ 16.2B
ArgentinaUS$ 2.5B
ColombiaUS$ 2.1B
MexicoUS$ 9.2B
ChinaUS$ 38B Russia
US$ 14.2B
DOMESTIC IT SPENDING
2001 2004
US$ 100
million
+US$
320
million
The Brazilian IT industry has been growing at 10%/yr since 2001 and is expected to grow at approximately 8.3%/yr in the next three years
The size of Brazilian
IT industry was US$
24 billions in 2007. It
ranked the 6th
largest in the world.
2007
+US$ 1,2
billion
BUSINESS EXPERTISE
Telecommunications Enterprise Applications
IT SecurityFinancial Services E-Government
Education & e-Learning
BUSINESS EXPERTISE
Healthcare Energy Oil & Mining
Agrobusiness Automotive Manufacturing
VALUE PROPOSITION
“FASTER TIME TO MARKET” GIVING THE CLIENT LEVERAGE OVER THE OPPORTUNITY COST
“PROBLEM SOLVING” (CAPACITY TO EFFECTIVELY DELIVER SOLUTIONS TO RESOLVE BUSINESS PROBLEMS)
“CREATIVITY” – HIGH LEVEL SKILLS TO IMPLEMENT CREATIVE SOLUTIONS THAT HELP CLIENTS GENERATE BUSINESS VALUE
WHERE TO GO IN BRAZIL
Uberlândia
Juiz de ForaRio de JaneiroCampinas
Curitiba
Londrina
Joinville
São Paulo
Fortaleza
Campina Grande
RecifeBrasíliaSalvador
Vitória
Belo Horizonte
São Carlos Blumenau
Florianópolis
Porto Alegre
Maringá
Pato Branco Petrópolis
Belém
• CUSTOM APPLICATIONS DEVELOPMENT• APPLICATIONS MANAGEMENT• HOSTED APPLICATION MANAGEMENT• DESKTOP MANAGEMENT• NETWORK MANAGEMENT• REMOTE INFRASTRUCTURE MANAGEMENT• STAFF AUGMENTATION• ENGINEERING SERVICES• VERTICAL PROCESSES
IT SERVICES PORTFOLIO
• MAIN FRAME• COBOL• SAP• ORACLE• .NET• JAVA• OPEN SOURCE• ADABAS• MUMPS
IT TECHNICAL SKILLS
BRAZIL´S CULTURE
Multi cultural country
Flexibility
Sense of humor
Affectivity
Hospitality
FRIENDSHIP
BRAZIL´S WORK ETHICS
• EXPERTISE AND CREATIVITY ARE STRONG FEATURES
• INNOVATIVE PROFESSIONALS• EXTREMELY FLEXIBLE AND ADAPTABLE TASK
FORCE• GOOD FINE TUNING WITH THE CLIENT• GOOD TECHNICAL ABILITIES• COMMITTED
BRAZIL´S CHANGE BACKGROUND
BRAZIL´S CHANGE BACKGROUND
– FASTER
UNDERSTANDING
– CREATIVE SOLUTIONS
– EFFICIENT PROCESS
IMPLEMENTATIONS
– TECHNOLOGICALLY
CONSTANTLY
UPDATED
CONSTANT ECONOMIC
INSTABILITY AND
CHANGES ESTABLISHED
A SOLID DNA FOR:
CURRENT SCENARIO
Brazil
Canada
Chile
Costa Rica
Caribbeans
Mexico
China
India
Rest of Asia
Eastern Europe
13,3%
13,3%
6,7%
0%
0%
20%
40%
87%7%
27%
Survey conducted by Avalon Research with mid size enterprise organizations in the US in behalf of Brazil IT
NEAR FUTURE SCENARIO
Survey conducted by Avalon Research with mid size enterprise organizations in the US in behalf of Brazil IT
Brazil
Canada
Chile
Costa Rica
Caribbeans
Mexico
China
India
Rest of Asia
Eastern Europe
13,3%
13,3%
6,7%
0%
0%
20%
40%
87%7%
27%
60,0%
0,0%
13,3%
26,7%
6,7%
53,3%
20,0%
26,7%
13,3%
26,7%
CRITICAL SUCCESS FACTORS
Survey conducted by Avalon Research with mid size enterprise organizations in the US in behalf of Brazil IT
Political/Ecnomical Alignment
Cultural Similarity
Linguistic Similarity
Geographical Proximity
Time Zone Proximity
Supervision and Control
10,5%
15,8%
26,3%
44,4%
45,8%
47,4%
OTHER REASONS TO DIVERSIFY
Survey conducted by Avalon Research with mid size enterprise organizations in the US in behalf of Brazil IT
Global delivery model
Specific knowledge skills
Scale of operations
Cost arbritage
Risk minimzation
Specific technical skills
25,9%
37,0%
40,7%
48,1%
55,6%
59,3%
CONCLUSION
...check Brazil too, as it is also a world class supplier
when you are looking for software solutionsand IT services...
