our future & social media
TRANSCRIPT
Our Future
& Social Media
KCCAP Professional Development Day
Julie Connor, Ed.D.
Speaker | Author of Dreams to Action Trailblazer’s Guide
UMKC & ITT Faculty
If your life was a book and you were the author,
what do you want people to remember about your story?
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Do you have a DREAM?
•Is it realistic?
•Do I have the knowledgeand skills?
•Do I have a plan?
•Do I have time?
•Do I have resources and support?
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“The discipline of writing something down is the first step toward making it happen.”
- Lee Iococca, businessman
“All things are created twice. There’s a mental or first creation and a
physical or second creation of all things.”
“Begin with the end in mind.”
“Your life doesn’t just ‘happen.’ Whether you know it or not, it is carefully designed by you.”
- Stephen Covey, The 7 Habits of Highly Effective People
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Dream It – Define your dream
Plan It – Create a course of
action to pursue goal-related
activities
Do It – Take action6www.DrJulieConnor.com
•What would I like to BE?
•What would I like to DO?
•What would I like to EXPERIENCE?
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•What did I love to do as a child?
•What most excites me?
•What most angers or upsets me?
•How can I use what most excites, angers, or upsets me to achieve what I want to be, do, or experience?
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•Why is my dream important to me?
•How do I feel when I think about my dream?
•What must I do to commit to this dream?
•How does my dream bring good into the lives of other people?
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Find Your
PURPOSE
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Creating VISION & MISSION Statements
VISION
• A long-term view; describes:
(1) who you are
(2) how you want to be
perceived
•Deeply rooted in your core values & beliefs
•Defines your direction
MISSION
• Action statement that reflects your vision.
• Clarifies:
(1) what you want to do
(2) who you do it for
(3) how you do what you
do
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Vision Board
Ideal Job Description
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FranklinCovey
http://www.franklincovey.com/msb/
Nightingale Conant
http://www.nightingale.com/personal-mission-statement/
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1. What do you really want?
2. What prevents your from getting it?
3. What can you change?
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What are your GOALS?
Create a BUCKET LIST
(a list of LIFETIME GOALS).
Career & Education Goals
Financial Goals
Mental & Intellectual Goals
Health & Wellness Goals
Social & Emotional Goals
Spiritual Goals
Family Goals
Dreams to Action
Trailblazer’s Guide
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MY SKILLS & KNOWLEDGE CHARTSKILLS I Have SKILLS I Want
KNOWLEDGE I Have KNOWLEDGE I Want
Dreams to Action
Trailblazer’s Guide
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MY PLANNING TABLENONNEGOTIALBLE
ACTIVIITIES
NEGOTIABLE
ACTIVITIES
FIXED TIME Tasks I Must Do
Time Pre-Determined (P1)
Tasks I Can Do
Time Pre-Determined (P2)
FLEX TIME Tasks I Must Do
Time Pre-Determined (P3)
Tasks I Must Do
Time Pre-Determined (P4)
Dreams to Action
Trailblazer’s Guide
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MY WEEKLY SCHEDULE SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
6:30-7 am
7:30-8 am
8-8:30 am
8:30-9 am
9-9:30 am
9:30-10 am
Dreams to Action
Trailblazer’s Guide
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Before
SOCIAL MEDIA ….
After SOCIAL MEDIA ….
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Top 7 Most Popular
Social Networking Sites
• FACEBOOK 900,000,000 Monthly Visitors
• TWITTER 310,000,000 Monthly Visitors
• LinkedIn 255,000,000 Monthly Visitors
• PINTEREST 250,000,000 Monthly Visitors
• Google+ 120,000,000 Monthly Visitors
• TUMBLR 110,000,000 Monthly Visitors
• INSTAGRAM 100,000,000 Monthly Visitors
• FLICKR 65,000,000 Monthly Visitors
From eBizMBA Rank, Alexa Global Traffic Ran (February, 2015)25www.DrJulieConnor.com
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Do STUDENTS use social media to learn information about COLLEGES?
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My Personal
FACEBOOK PROFILE
My Business FACEBOOK PAGE
https://facebook.com/DrJulieConnorEdD
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• Add a CALL TO ACTION to direct followers somewhere (bookstore, office, sign-up page, etc.)
• Complete a full description
• Add photos• Ask questions to create dialogue• Post special events (click on the “More” tab)
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Check username or URL availability at
NameChk.com
http://namechk.com/
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When creating a FACEBOOK page or group …
• You can create ADS and CONTESTS on FB pages.
CONSIDER:
• Is your audience on Facebook?
• What incentives draw fans to my page?
• How can I add value?
• What are my goals?
• What are my strategies to achieve my goals?
• What existing content can I share?
• What kind of content must I create?
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2012 Small Business Social Media Survey
79% used FACEBOOK for personal use22% used FACEBOOK for business
4% used LinkedIn for personal use55% used LinkedIn for business
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News tailored for you
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The Missouri State Fair
Sedalia, MO Aug. 11, 2013http://blog.showmeprogress.com/diary/8609/at-the-missouri-state-fair-last-night
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Courageous
Conversations
about
Diversity &
Multicultural
Inclusion
Julie Connor, Ed.D.
www.DrJulieConnor.com
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• Include a connect button
on your website
• Allows others to learn about you
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LinkedIn Learning Webinars
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LinkedIn 101: The Basics of LinkedIn
When: Wednesdays at 1:00 p.m. CST or view a pre-recorded session
Job Seekers: Tips for Using Your LinkedIn Account to Help You Land Your Next Great Opportunity
When: Days & times vary - click link above for availability
LinkedIn Subscriptions: Get the Most Out of Your Premium Subscription
When: Tuesdays at 1:00 p.m. CST or view a pre-recorded session
For Sales Professionals: Learn about Social Selling with LinkedIn Sales Navigator
When: Days & times vary - click link above for availability
How to Build your Company Page for Business Success
When: Wednesdays at 12:00 noon CST
LinkedIn Groups: How to Run a Successful Group64www.DrJulieConnor.com
Google+
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Edit
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Connect with others on Google+
Search
Add to Circles
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Link It
Pin It
Hashtag # It
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Build community on Google+
• Post summaries of great articles
• Mention authors and respond to others’
posts by name with +Username
• Include links to articles (blog, website, etc.)
• PIN IT for later
• Use hashtags (#) to categorize info
(Never more than 3 #s per post)
• Post YouTube videos on Google+
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Build community on Google+
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Build community on Google+
Create a community
Search for
a community
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Build community on Google+
• Provide a VIRTUAL TOUR with images and videos
• Embed LINKS into every photo you post
• Connect your YouTube and Google+ accounts
• Take part in a GOOGLE+ Hangout!
• Create POLLS on Google+.74www.DrJulieConnor.com
From Newsletter to Promotion
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WHO PINS on PINTEREST?
• 80% pinners are women
CREATE QUALITY PINS
• Provide high quality images
• Embed images with links
• Pins with a CALL TO ACTION engagement by 80%
• Build thought leadership
• Provide service or education
• Create original content
Pin It on PINTEREST
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Pin It on PINTEREST
CLICK HERE to START
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Pin It on PINTEREST
Edit PROFILE
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Pin It on PINTEREST
Add a CALL TO ACTION
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Sign up for
TWITTER!
Click here!
Let’s TWEET!
@drjulieconnor
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Click here
to learn
more!
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#TwitterChat
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How do COLLEGES use SOCIAL MEDIA?
• Attract future students• Learn about the campus• Discover unique attributes• Share students’ experiences• Post upcoming events• Offer special coupons• Participate in webinars• Engage with other students• Find out about enrollment
requirements• Contact Career and
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Google+
YouTube
Julie A. Connor, Ed.D.
Dreams to Action Trailblazer’s Guide
www.DrJulieConnor.com
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