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Is Augmented reality the future of Social media & Marketing ?Unbounded Future Ltd,
Nadia Aziz, 17th September 2019
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AR is already available on social media.. Most of us have experienced it in some form
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AR has been a huge success for social media marketing on Snapchat, but the audience is everywhere
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The influencer market is a big space for AR digital marketing
Influencer-driven
marketing has become of
the biggest (and best)
ways for brands to reach
audiences.
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The social media giants & the Gaming industry are at the forefront of AR digital marketing
Kylie Jenner’s first filters
for Kylie cosmetics
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Experience brand activation not just on the social media platform but outside too.. Its all about experience which can be shared or convert a CTA
We call it #Cameramarketing!
burger king boosted downloads of its mobile app by
1.5 million
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So, as a marketeer what do you hear most when you begin a new campaign?
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Unity
AR VR WebAR WEbVR
Unreal
HMD
Haptics
6DoF 3DoF
SLAM
Tracking
Holograms
Volumetric
ARKIT ARCORE
You will hear all these words
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Biggest hurdles for creatives
Survey done by Unity
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So what should you know?
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So many tools exist
Tell your story to grab the attention!
..and many more!
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Convergence of technologies : Facial recognition & Augmented Reality
Enable several brand engagement opportunities, marketing, product focus study,
mental health, facial muscle training and perhaps many more
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Breaking this down for you
✓ Defining the goal & the audience
✓ Keep it simple
✓ Make it engaging
✓ Make it shareable
✓ Choose the platform accordingly
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How did I do this?
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In summary?
SparkAR platformScripting
Storyboard & Character game assets
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What is behind the scenes – the technology framework
Facial & emotion recognition algorithm
An AR framework :Camera vision, plane
detection…An engine
A graphics design tool ScriptingBuild & deployment on a
platform
Could take me days
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What is expected quite soon?
✓ More AR content & ads on facebook feeds & Instagram stories
✓ Youtube will have influencers engaging through AR
✓ Multi-user AR experience, true spatial, persistent mobile AR
✓ With Unity Ads integration, games will be able to create an AR/VR ad campaign within the games