Bing Ad Center : Its Origin and Advantages

by www.ppcadsmanagement.com

Origin of Bing Ad Center

Bing Ads (formerly known as MSN Ad center or Microsoft Ad center) is a service that provides pay per click campaign on both Yahoo and Bing Search Engine results. In 2006, Tarek Najm, the general manager of MSN division of Microsoft led the effort to create MSN Ad center to Bing Ad center. The Brand name ‘Bing’ was renowned only as a search engine but it is gradually gaining its prominence in the ad management service. As the ‘search marketing’ is growing rapidly, the importance of the ad campaign service is also growing.

Advantages of Bing Ad Center

Affordable campaign : Compared to Google, yahoo and bing have fewer visitors. Due to this less visibility of the advertisements, the price and packages for PPC campaign is also less expensive.

Advantages of Bing Ad Center

Targeting Proper demographics : As bing ad center is confined to limited visitor, proper target group can be used here by differentiating the campaign by different age and gender of the visitors.

Advantages of Bing Ad Center

Sponsored Ads at the top of the page : A study revealed that most of the people focuses on the advertisements on the top and not in the ads located on both sides of the page.

Advantages of Bing Ad Center User Friendly Design : Last year a study was conducted by Catalyst which

suggested that bing ad center is more user friendly than Google.

Advantages of Bing Ad Center Limited to certain countries : As the bing ad center is limited to fewer

countries, competition is less and thus there is greater chance of getting higher Return On Investment.

Advantages of Bing Ad Center Importing Adword campaign into ad center account : The advertisers

having account in the adword campaign can easily import their account into the ad center account and thus can create PPC campaign.

Advantages of Bing Ad Center

Greater reach after the Yahoo Merger : After the Yahoo merger, the visitors from both the search engines Yahoo and Bing are opting for bing ad center campaign management service. Thus there is a greater scope to reach a higher number of visitors.

Conclusion Thus the professional bing pay per click ad campaign ensures a target group with

greater reach combined with higher return on investment. It helps to provide an attractive campaign at the affordable price to the targeted visitors. It takes care that account is properly maintained and monitored to prevent any click frauds and scams.