or in shell
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OR in Shell. Lauretta Ciuffardi Strategy & Business Modelling Consultancy UK. An Overview of OR Activities in Shell. MC-UK has one of the longest established OR teams with consultants working throughout the company. - PowerPoint PPT PresentationTRANSCRIPT
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Business Modelling Team, Consultancy UK
OR in Shell
Lauretta CiuffardiStrategy & Business Modelling
Consultancy UK
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Business Modelling Team, Consultancy UK
An Overview of OR Activities in Shell
• MC-UK has one of the longest established OR teams with consultants working throughout the company.
• There are a number of small pockets of OR activity, typically focussed on a specific business. The MC-UK team works with all Shell businesses.
• OR is used throughout the Shell Group, having started off in refinery operations it is now used extensively elsewhere.
What we do…• We link customers with off-the-shelf or bespoke IT tools
through our consultancy and modelling skills.• We develop, run and maintain IT tools and models that are
used to aid and support (strategic) business decision making
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Business Modelling Team, Consultancy UK
Strategy & Business Modelling Offering
Simulation Modelling (Software: Witness, Vensim,Crystal Ball)
• Both discrete and continuous (system dynamics) models
Optimisation (Software: Aimms, CPLEX, What’s Best)
• Use of linear programming, local search methods and bespoke algorithms
Bespoke Modelling (Software: VB, 3rd Party Suppliers)
• Development of bespoke solution tools that result in a model that is robust to continuing change with the attendant capacity to interpret subtle sensitivities.
Process Mapping and Problem Structuring
• Workshop facilitation that enables problem parameters to be identified and analysed using systems thinking techniques.
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Business Modelling Team, Consultancy UK
Recent Business Modelling Projects
Modelling of LNG terminal operations (Shell operating company in India)– Problem: Assess the operational difficulties of an LNG terminal when dealing
with uncertain demand and suggest terminal management policies.– Technique used: Witness simulation
Logistics modelling for pipeline construction (Shell operated JV in Russia)– Problem: Support infrastructure upgrade decisions and gain a better
understanding of conveyance options.– Technique used: Witness simulation
LNG Optimiser (Gas & Power in London)– Problem: Develop a strategic optimisation tool to address global LNG
supply/demand balancing– Technique used: AIMMS & CPLEX
LNG storage capacity analysis (Gas & Power project team in Mexico)– Problem: Aid the configuration (e.g. capacity, throughput) of a new LNG
receiving terminal.– Technique used: Bespoke ADGENT simulation
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Business Modelling Team, Consultancy UK
Example - Liquefied Natural Gas Logistics Planning Tool (Adgent)
• High value product (each shipment costs ~$15M), projects have large capital costs (~$2B)
• Complex interdependent system
• Generic model was developed to look at: Supply side Liquefied Natural Gas process from well-head, through liquefaction and loading on to Vessels and demand side transporting and delivery to receiving terminals
• Normal case study simulates1-3 producer terminals and 5-10 receiving terminals
• Up to 30 vessels with over 200 cargo deliveries per year.
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Business Modelling Team, Consultancy UK
LNG Logistics Tool (Adgent)
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Business Modelling Team, Consultancy UK
Example – Liquefied Natural Gas Terminal Models
• Realistically models the dynamic interactions (e.g. queuing) of elements in the system (such as vessels, LNG Tank, weather patterns etc) through Discrete Event Simulation
• Used to assess terminal operations
• Ability to track when and why specific events occur and trace their explicit impact on the system
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Business Modelling Team, Consultancy UK
LNG Terminal Models
Tank Level, Individual Shippers Tank Content, Percentage Borrowed
Berthing of Cargoes at Terminal
Hourly Supply vs Demand
Current Cargo Details
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Business Modelling Team, Consultancy UK
Where OR is in Shell today
• IT skills to be integrated with core businesses rather than as part of Shell IT Shared Service
• OR community needs to adjust as a result, however, modelling work will continue….