Optimizing web content for mobile/responsive design

Eric CraypoRecreational Sports

Matt MatsuokaUniversity Relations

Patrick McMahonGraduate Division

Introduction• Mobile internet use will continue

to surge• More than half of Facebook users

are using mobile• Mobile use is increasing at

Berkeley

Mobile use at Berkeley• 577% increase mobile visits to newscenter.berkeley.edu

compared to two years ago• This year:• 13% of visitors to Grad Division grad.berkeley.edu• 16% of visitors to the alumni network, cal.berkeley.edu• 20% of visitors to Rec Sports, recsports.berkeley.edu

How can we better serve our increasingly mobile users?• Design: Build responsiveness into your websites and

applications

• Content: Think about content from a mobile first perspective

Design: Build responsiveness into your websites and applications

Content: Think about content from a mobile first perspective

• A responsive website does not make responsive content• Curate your content down to its essential points• Consider the needs of the mobile user first

Now what do you do?

Deciding what to do and when to do it.

• What can you do right now?• Test your website: http://responsinator.com• Use Google Analytics• CSS/HTML skills are needed to make a site responsive• Change what is not mobile friendly: Flash, hover states• Decide if you really need all those API bells and whistles• Read-up mobile content strategy, mobile first

What should you plan for the future?• Make changes during a site redesign• Leverage responsive themes for Drupal or Wordpress• Use a responsive framework such as Foundation CSS or

Bootstrap• Consider Sec. 508 accessibility• Consider waiting for a responsive Berkeley template

based on the new brand

Other topics• What about native apps? • What about HTML newsletters?• Questions?• Campus resources:

http://ux.berkeley.eduhttp://webaccess.berkeley.edu

• Resources:http://foundation.zurb.comhttp://twitter.github.io/bootstrap/http://screenqueri.eshttp://www.responsinator.com