MOBILE FRIENDLY WEB DESIGN And Why It Matters

Webinar Presented By:

HELLO!

Danny Gruening Director of Marketing Party Center Software 7+ years in the entertainment industry in operations, management, marketing, and training

HELLO!

Kevin Ekmark CEO TrustWorkz, Inc.

HELLO!

Hillary Byers Marketing Manager TrustWorkz, Inc.

Mobile Responsive Websites: Why It Matters!

1 How Mobile Responsive Sites Work 2 Responsive vs. Non-Responsive 3 Effect to Your Bottom Line

Before we begin, is your current website mobile responsive?

Poll

Yes / No / I’m not sure

{ } 1 How Mobile Responsive Sites Work

The Basic Overview

How Mobile Responsive Sites Work

- One Website, Many Formats - When a site is responsive, the layout adapts based

on the screen size it is being viewed on - The website changes automatically to fit the device

4 Screen Sizes

Widescreen monitor, smaller monitor (laptops), tablet, and mobile phone

Why is Online Booking Important?

Our clients at Party Center Software book

40% of parties Through the Online Booking tool

Think About Other Industries

- Registering for Webinars (Online) - Booking flights (Online) - Booking hotels (Online) - Renting a car (Online) - Shopping for clothing and electronics (Online)

- Zulily, Etsy, Amazon, etc.

We have been trained to turn to the

INTERNET to make reservations online

New Trend

Creates perceived value in both ease and time savings

Mobile Responsive Online Booking

Percent of parties booked from a mobile device:

3 Years Ago 2 Years Ago This Past Year

18% 30% 50%

How Mobile Responsive Sites Work

A mobile ready website is able to serve content in a mobile optimized format. Generally, text on a mobile optimized site will be easy to read, the navigation (menu) is easy to use, and media content adjusts to the size of the screen in some cases. For a quick visual guide, revisit the comparison that I made above this paragraph.

{ } 2 Responsive vs. Non-Responsive

What’s the difference?

Mobile Responsive vs. Non-Responsive

Not Mobile Friendly: Difficult to read & navigate. Users have to pinch screen to zoom in. Overall, not user friendly on mobile devices. Mobile Responsive: • Clear calls to action • Easy to navigate/read • Important info easy to find

(phone number, party booking)

Mobile Responsive vs. Non-Responsive

Not Mobile Friendly Requires too much pinch and zoom Not easy to use More customers will give up on booking

Mobile Friendly Scales to any size screen Easy to use More customers will finish booking

Online Booking

Prioritizing the user experience for your customer helps prevent them

from ditching your site and returning to Google search to find a more user friendly site (AKA your competitor.)

“ “

Kevin Ekmark, CEO of TrustWorkz

Now that we’ve reviewed this topic, we’ll ask again: is your current website mobile responsive?

Poll

Yes / No / I’m still not sure

{ } 3 Effect to Your Bottom Line

How to market for mobile web

Online Research

• Studies show that 70-80% of consumers research online before doing business with that company

• If your potential customers cannot find you online, then you will lose business and revenue

• Mobile responsive sites have a big impact on search results

Online Research

• If you offer Online Booking for parties, you are more likely to be able to capture revenue from consumers during the research process – Convenience of booking from home

• Same goes for Online Storefront - passes, gift cards, merchandise, etc.

Marketing Your Business For Mobile Web

There are three popular ways of optimizing your website for mobile devices, but mobile responsive design is by far the easiest to maintain and implement. It also happens to be Google and Bing’s preferred mobile design solution. Start your quest for mobile marketing domination with a mobile responsive website design. Having a mobile friendly website is the first step in marketing your business for the mobile web. You also need>>

Marketing Your Business For Mobile Web

• Local search engine optimization (SEO) – Make sure that your website is properly optimized for relevant keywords that match what your customers are searching for on Google and Bing. Ie. “Birthday Parties in Lynchburg, VA”

• Claim and optimize local listings – Take control of your local listings (aka Yellow Pages of the Internet like Google Local, Yelp, Citysearch) by ensuring that the information is 100% correct and filled out.

Marketing Your Business For Mobile Web

• Create original content on a consistent basis – Implementing a content marketing strategy will help improve your SEO and sales funnel.

• Share your content on social media – Facebook, Twitter, LinkedIn, and other social media channels are already mobile friendly, and data shows that most smartphone owners are using social media apps.

If you’re interested in learning more about improving your Internet marketing strategy, schedule a live walk through with a TrustWorkz Digital Marketing Consultant.

TrustWorkz.com/quick-contact

If you want to learn more about Online Booking and how it can help your business, book a free demo at www.PartyCenterSoftware.com/book-a-demo

QUESTIONS?

THANK YOU