opposite fashion franchising concept · jovana vijida 1a vizantijski bulevar 1 kragujevac opposite...
TRANSCRIPT
Opposite Fashion d.o.o works with selling and wholesale of all types of women's, men's and children's footwear, as well as the accessories under the brand name Opposite. Since placing on the market, Opposite has become a synonym for footwear, which has an excellent price, design and quality ratio, because it comes from factories as well as shoes of prestigious brands. The Opposite is a brand that is formed as a product of many years of experience in the sale of shoes and essential understanding of the chain of production and sales as well as understanding of modern customer needs. Company Opposite Fashion d.o.o was established in 2014, based in Belgrade. Creative management team has incorporated its ten-year experience in retail into the foundations of Opposite Fashion's business and through its approach and work made the brand Opposite successfully positioned on the market already after one year of existence. Models of the brand Opposite are the product of the Opposite Fashion creative team, which always follows the world trends, regularly visits the best and the most famous world footwear exhibitions and with many years of experience and good market knowledge, designs models that are successfully sold across the country and the region. The rapid growth and rapid expansion of the wholesale customer network prompted the management to launch its franchise retail network in March 2016.
Our desire is to gradually introduce the revolution of understanding the purchase of footwear in our region and educate our customers to choose high-quality, but also shoes at affordable prices. The central part of the Opposite assortment is women's footwear. During the season, we present over 100 models of boots, over 100 models of sandals and over 200 models of shoes. This wide choice guarantees that you can always find the shoes you wanted, our models always follow fashion trends for the current season, especially when it comes to urban shoes. In our offer you can find an excellent range of original designed men's shoes and sneakers, among which are the most interesting and especially popular casual models that are primarily distinguished by their comfort and interesting design. The fashionable progressive approach of our designers in designing the collection, is the reason that you are deciding for models with our signature each year .
• Opening new channels of sales and good positioning of our brands in the best
locations throughout Serbia
• Development of the concept Opposite retail, franchising retail and corner
• Work on collections that fully meet the market requirements
• Trends tracking
• Introduction of novelties to the market
• Finding strategic local partners with footwear experience. • Working on a detailed analysis of each market and setting up a three-year business plan • Finding adequate locations and making profitability analyzes • Creating a unique centralized system for sale tracking and controlling • Adequate information business program with all necessary business analysis and performance indicators • Organizational structure at the head office that will efficiently and effectively monitor the business
Characteristics
• 40-120 m²
• 70% sales area, 30% stockroom
• A modern and functional concept
• Good lighting
• 90% shoes, 10% accessories
• P.OP. i P.O.S. material
• Target group from 7-77 years
Service
• Constant training of employee
• Specialized service system
• Uniforms for employees
• Loyalty card program
• Making franchise contract for a period of 3 years • Maximum assistance on the shop project design • Guarantee for the optimal value of the stock at any moment in the shop according to business plan • Giving you collections adequate to the market and trends, replenishment of goods on the right time • Partner gets guaranteed margin of 30% on each sold item according to the signed contract, whose integral part is in line with the business plan • P.O.P. i P.O.S. material • Marketing activities • Stock risk • Merchandising and full inventory management, training of employee
Franchising partner obligations • Providing a shop with an average turnover of EUR 2,000 per m² without VAT • Investment in interior of 70-100 Euro per m² • Investments in other works in the shop from 70-100 Euro per m² • Acceptance of a unique information business program for monitoring and controlling operation in the shop • Weekly payment of obligations in the shop
Quality development and positioning of a recognizable chain of footwear and accessories sale, which is profitable for the partner. Creating user satisfaction.
Company that has the economic and human resources to run our project successfuly in the long term • Has experience in footwear sale
• Possibility to provide ideal logistics in the local environment for the project • It has retail space of 40-120 m² for Opposite shop
• It has a serious and trained staff
• Financially stable
Belgrade
OPPOSITE
Bulevar Kralja Aleksandra 124
Kruševac
OPPOSITE MERKATOR TC Roda
Blagoja Parovida 20
Čačak OPPOSITE MERKATOR TC Roda Brade Spasid bb
Jagodina OPPOSITE MERKATOR TC Roda Kneza Lazara 74
Šabac OPPOSITE MERKATOR TC Roda Jovana Cvijida 1a
Niš OPPOSITE MERKATOR TC Roda Vizantijski bulevar 1
Kragujevac OPPOSITE TC Plaza Bulevar Kraljice Marije 56
Aranđelovac OPPOSITE Knjaza Miloša 230
Duprija OPPOSITE Karađorđeva 73
Novi Pazar
OPPOSITE
28. novembra 21
Valjevo OPPOSITE Kneza Miloša 26
Pančevo OPPOSITE Vojvode Radomira Putnika 2/a
Podgorica Ulica Slobode broj 11
SRBIJA Opposite Fashion d.o.o. Ugrinovačka 223, Beograd T. +381 11 630 86 89 F. +381 11 630 86 90 e. [email protected]