Entrepreneurship

Present to you by: Bidur Pokhrel, Bimal Poudel, Pratik Rai

Opportunity Recognition

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Welcome

Entrepreneurship

and Actualizing Business Ideas and Opportunities

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What is an opportunity?• In a business sense, it is an idea

that has commercial potential.

• Something you can make money with, develop a business around it, or create value with it.

Before Entrepreneurship• How can we open new business in

Nepal? • Haven we discovered everything

already? Are the products are perfect already?

• Is it too crowded already for a new enterprise?

• How can you survive as a new enterprise?

And the Answer is• Really, we don’t know.• If we go through the process, maybe we will know.• More often, the answer is in YOU!• Opportunity presents itself WHEN YOU ARE READY.

Example:

Umbrellas and Raincoats for Sale

New Flood Control Projects More Sale of Construction Materials

More Infrastructure Development

Flood Stalled VehiclesFallen Trees & Power Lines

Flooding

As an EntrepreneurWhen there is problem, what do you see?

Did you think about this?????

On this page, What do you see?

Entrepreneurial Perception• Nothing. Just a white

page.• If that’s a market, that’s

what an ordinary mind sees – a solid white wall.

The Entrepreneurial Mindset sees a hole!

A time and area to enter into the market

For an Entrepreneur the Creation, development and Innovation starts from here

It can be either Crowded or Nothing

The Entrepreneurial Mindset

OPPORTUNITYSEIZING

OPPORTUNITYSCREENING

OPPORTUNITYSEEKING

OPPORTUNITY SEEKING• Sources of

Opportunity:– Internal – Innovation /

Creativity– External

• Macro market• Micro market Analysis• Irritants in the

marketplace

Sources of Opportunity

Macro-Environmental

Sources

ConsumerPreferences,

Piques &Perceptions

Industry &Market

Sources

Talents, Hobbies,Interests, Skills,

& ExposureNew Knowledge

Opportunitiesfrom the

Unexpected

Opportunities fromthe Future

OPPORTUNITY SEEKING

OPPORTUNITY from Environment

• Issue of Relevance– All of the Macro and Micro must be relevant /

related to the Enterprise

MACRO (PESTEL)

INDUSTRY

MARKET

MICRO MARKETCustomer Competition Location

COMPETITIONLOCATION

CUSTOMER

Benchmarking,Competitor Research

Traffic Count, Going to Office / Going Home

For your enterprise, how do you do a micro market analysis?

Mic

roM

acro

Innovation• What pisses you off?• What needs are not satisfied?• What are new satisfactions?

• BEFORE– You can’t– Food eaten outside the

house– Movie Theater– Shopping Mall

• NOW– You can– Pizza delivered in 30 minutes

around– Home Theater– Online shopping

BeforeNow

Ways to InnovateMake it LARGER

Modify

Make it smaller / lighterMake it Stronger / Faster

Remember always:

• Start with the CUSTOMER NEEDS– Be sure there would be a

large number who share the same aspiration / frustration

– The customer cannot be completely satisfied.

• There is no perfect product

• Today’s winners can be tomorrow’s losers

1. You and your SKILLS

YOU ARE THE INNOVATION!

2. You and your IMAGINATION

“IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE” –Albert Einstein

3. You and your NETWORK4. You and your PURPOSE5. You and TECHNOLOGY

6. You and your MINDSET• Nothing is

impossible• I can do it• I have what

it takes

7. You and your ENTERPRISE

• “If you build they will come.”

8. You and your PASSION

It is doing what you love doing, even when it hurts.

9. You and your VISION

“I believe that the nation should dedicate itself to committing the goal that before the decade is out, of a man landing on the moon

and returning him safely to earth.” - John F. KennedyMay 25, 1961

YOU

Welcome to your world!

Thank you For your kind attention & active participation