Opportunity for China: Media and Information Literacy Macro Indicators,

UNESCO assessment framework “The 5th West Lake Media Literacy Summit Forum (2014)”

China Media & TV Academic Journal / Radio and Television Group of Zhejiang /

Zhejiang University of Media and Communications (ZUMC) / Zhejiang Media Literacy Education Association /

Media Literacy Research Establishment of China Radio and Television Association Zhejiang, China, May 09 - 12, 2014 (Friday – Sunday)

Jesús Lau, PhDjlau@uv.mx / jesuslau@gmail.com / www.jesuslau.com / Twitter/FB: jesuslauProfessor, Engineering Institute / Faculty of Pedagogy, Center for Innovation, Development and Research in EducationUniversidad Veracruzana, Veracruz – Boca del Río Campus, MEXICOwww.uv.mx

Topics

• MIL Framework concepts

• Tier one of the methodology

• Tier two of the methodology

• Relevant for national decision-making

• China Implementation opportunities

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China

• Mighty nation

• Large public education system

• Industrial powerhouse of the world

• Needs knowledge society citizens

• MIL skills are vital

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Towards an interdisciplinary approach UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Composite concept of Media and Information Literacy

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Direct impact of MIL to society UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Major stakeholders of the MIL Assessment Framework

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Role of teachers as gatekeepers and providers of knowledge and skills in society

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

MIL country readiness model UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

MIL broad components associated to the MIL subject matters

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Profile example for the MIL component – Evaluation

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Profile example for the MIL component – Creation

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Proposed process for national adaptation UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Selection of the delivery model and its implications for the scope, scale and costs of MIL Assessment: Cost of Design and Development

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Selection of the delivery model and its implications for the scope, scale and costs of MIL Assessment:

Design Costs versus Administrative Costs for Large Groups UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, Francia: Autor.

Linking a browser-based Computer Adaptive Testing system

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, Francia: Autor.

Content validation process

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Two-phase content development and validation process for item development

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Three stages for a sample of teachers in service

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

MIL Analysis Model UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

List of MIL assessment tools UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Major elements of the MIL Competency Matrix

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

MIL components and its associated with MIL subject matters

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

MIL framework of proficiency levels UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Comparison between CFT and CAT across selected elements

UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

Conclusions

1. MIL competences permeates national information development and paves the way to a knowledge society

2. UNESCO Framework offers a methodology relevant to countries who need to assess their MIL performance

3. The methodology can be adapted

4. If used countries, like China, can take more-informed MIL decision in her educational system

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