Operations 105, Class 7Largest Building Campaign

in America

Guest Lecturer

Walter Guilliame is the Executive Pastor of First Baptist Dallas since 2007.  He has served churches in Nevada, Kansas, South Carolina and Texas.  In those churches, he has served in a variety of roles in churches including Pastor, Minister of Education and Executive Pastor.  Walter has degrees from Southwestern Baptist Theological Seminary and Baylor University.

Class 7—Largest Building Campaign in America

Executive Pastors are often right in the middle of a building campaign.  How was the vision for the building begun?  How was the need determined?  Our speaker will share about the architectural process and what changes had to be made from their initial hopes and dreams.  There may have been wonderful surprises brought by the architect.  How did the staff respond to the design and build process?  What was the capital campaign like?  Did they use outside help?  The design process and construction steps will be shared.  What were the lessons learned?  What would they change if they had to do it all again?  Through before and after pictures, we will see the transformation of a church. Further, we will see an XP who was the driving force for fundraising, building design, and leadership, as well as the coordination of the architect, owner’s rep and contractor.

Course Highlights

During our time together, we will discuss: How a compelling vision is a catalyst for change Keys to success in a $130M capital campaign Selecting the right professional and lay leaders The role of communications and marketing Importance of the Owner’s Representative How to maximize momentum during construction Lessons learned along the way

Please write down questions for Q&A at the end

Brief History of FBC Dallas

Two legendary pastors each serving for nearly 50 years: George W. Truett & W. A. Criswell

The largest property owner in downtown Dallas (six city blocks) but landlocked with nowhere to go but up

After many years of growth, decline began in 1980 Church was still meeting in original Sanctuary built in

1890

Watch this brief video with an overview of the church’s history, highlights from the capital campaign and construction phase

It Begins With Vision

Senior Pastor Robert Jeffress was called in 2007. He already had deep roots in the congregation.

Before accepting, he met with 16 former deacon chairmen and asked them to support his objectives:

1. Revitalize the staff and ministries

2. Reestablish our church as a voice for biblical truth

3. Recreate the campus Created the need for change at his first deacons meeting Within 2 months, voted to create a Planning &

Development Committee

It Begins With Vision

Keys to the success of this vision: Created urgency and momentum around the need for

change. We can’t stay “here.” It was a picture of the future that inspired action in the

present. He repeated and reinforced the vision at every opportunity. Created ownership of the vision with staff and lay

leadership Developed an effective communication and marketing

plan

Building Your Team

Church Leaders/Planning & Development Committee Spiritually mature, Team player Cross section of the church, every major

demographic/constituency represented Stakeholders in the future of the church

Selecting Industry Professionals – process of interviews Choosing the Architect – Beck Architecture General Contractor – Manhattan Owner’s Rep –Deborah Sweeney Construction Accountant – Tracy Tuttle (Turner)

Building Your Team

Introducing Deborah Sweeney The Role of an Owner’s Rep

Comprehensive management and coordination of all construction project activities

Ensures that every member of the owner’s (church’s) project team collaborates and works together towards completion

Monitor and coordinate all members of project team, achieving maximum value for every ministry dollar spent

For more information, visit www.AnchorPointe.net

Building Your Team

Tips for a Successful Project – Deborah Sweeney Count the full cost and develop a realistic budget Accurately program your spaces Grow while you build, don’t divert your staff from

ministry and expect them to become construction professionals

Designate one representative/point of contact The Owner’s Rep fee will likely be paid by the savings

from things like avoiding costly mistakes and value management

Adopt a policy of excellence in all things to the glory of God… even in construction!

Building Your Team

Building your Church Staff team Involved in the capital campaign

Generating excitement and support in each ministry area Involved in the design phase

Site visits, identified needs, reviewed plans Involved in construction phase

Site inspection, value engineering decisions Involved in Grand Opening phase

Every ministry area had special events around the opening

Hundreds of hours spent preparing each area

Capital Campaign

The role of consultants – Richard Caperton, Doug Turner Behind the scenes advice and guidance about strategy

Communications and Marketing Strategy – John Grable “For Generations To Come” was the campaign name Exceptional video, printed and online materials to support

campaign Private Phase – Engaging High Capacity Donors

Experience Room with vision-cast video and scale model One-on-one meetings for the top tier donors – 40+ Group meetings for 10-25 people second tier donors On Commitment Sunday, we already had $65M in

pledges from our high capacity donors

Capital Campaign

Public Phase January 2010 – Sermon series, Leadership rally, scale

model in church lobby, special website Advance Meetings with Ministry Leadership – 8 meetings

of 150-200 leaders from each ministry area, show vision video and Pastor speaks

Spiritual Preparation – 1+6=7 Prayer emphasis, Prayer walk, Prayer & Praise service with Jim Cymbala, Changed Life Sunday, 30 days of prayer leading up to commitment Sunday

Commemorative Items: prayer table tent, prayer magnet, placemats, “holy ground” dirt capsule

Capital Campaign

Capital Campaign Timeline August 2009 – Begin meetings with high capacity donors January 2010 – Public Phase, introduce campaign to the

church February 2010 – Advance Leadership dinners, Prayer

emphasis March 2010 – Prayer & Praise service with Jim Cymbala April 2010 – 30 days of prayer leading up to commitment May 2, 1020 – Commitment Sunday May 16, 2010 – Announcement Sunday

Capital Campaign

Keys to Capital Campaign Success Tapped into decades of pent-up demand for a new

worship center, especially by some of our large donors Relied heavily on testimonies – live and video Focused on “touching the heart” Pastor personally engaged in the “ask” for high capacity

donors Exceptional Communication and Marketing plan Turned key construction milestones into commemorative

events to build and sustain momentum in campaign

Capital Campaign

Commemorative Events

Ground Breaking Implosion of Buildings Foundation Signing Beam Signing Time Capsule Fountain Cross Installed Lighting of the Fountain

Stones of Remembrance 30 Days of Prayer leading

up to Grand Opening Early Tours for High

Capacity Donors Ribbon

Cutting/Dedication

Capital Campaign

Amazing Results – God’s Blessing Received over 90% of $135M committed Held a second campaign – “New Beginnings” –

committed over $10M, so far received over $7M Beginning debt $16M, current debt $20M with a plan to

eliminate that in 2-4 years

Design Phase

Design Architect – The Beck Group Site Visits

Visited churches from CA to FL (Staff & P.D.C.) Refined our own ideas of what we did and did not like

Design Development Involved church staff in every phase. Architects have

the vision for the building, staff have the practical experience for how you will use it

Involved lay leadership through the P&D Committee, also key leaders for serving areas such as ushers, greeters, baptism, etc

Construction Phase

Construction Phase

Managing the Overall Budget Value Management

Teamwork of Owner, Architect, Owner’s Representative, Executive Staff

Many opportunities for cost savings were discovered during construction

Project Management – Deborah Sweeney, Owner’s Representative

Financial Management – Tracy Tuttle with support from our Business Office

Sample of a monthly financial report – uploaded with Course Documents

Construction Phase

Construction Timeline Ground Breaking – July 22, 2010 Implosion of old buildings – October 30, 2010 Construction begins – February 2011 Grand Opening – March 31, 2013

New Campus

Distinctive features of the new campus 500,000SF of new space Public plaza with large fountain

32 water jets synchronized with music Water flows down a pedestal topped by a cross, total

height 68 feet Inscribed on the front with John 14:4

Skybridge connecting parking garage and children’s building to the main campus

Metallic tile on Worship Center crown Worship Center on Level 2 (Concourse Level)

New Campus

Worship Center features Seats 3000 Almost 1 mile of pews 150 ft screen, blends 7 projectors into one image Layers of LED lights create an immersive experience Orchestra pit on hydraulic lifts, moves up/down 6 feet Movable wall to conceal choir loft for TV shot

New Campus

AVBL – Audio/Visual/Broadcast/Lighting Total budget for this area was over $10M Nine HD cameras, 2 remotely operated Master Control TV Studio, sound mixing studios Six fully equipped theaters for preschool thru adults

New Campus

Children’s Ministry Space Themed by DillonWorks, former Disney Imagineer Level 1, Kids Cove – beach theme Level 2, Kids Town – town square theme Level 3, Mission Control – spaceport, transportation

theme

New Campus

Student Ministry Space Urban loft theme with industrial materials like

concrete, metal and wood 225 seat theater and small group breakout rooms Gymnasium converts to auditorium with AVL

Lessons Learned

If we had to do it over again… Be Careful What You Promise (Manage Expectations)

Some key items presented to congregation had to be cut (parking garage under WC, roof garden, renovation for our K-12 school)

Budget and Plan Carefully Original budget of $130M was not enough, needed +$5 to

theme the children’s areas Form vs. Function – How it looks vs. how you will use it

In some cases, we chose “visually appealing” over “user-friendly” and I’m not sure we would make the same decision today. (location of restrooms, stairs, water fountains)

Lessons Learned

Law of Unintended Consequences Creating new office suites for Music and Communications

ministries cut them off from the rest of the staff Upgrading buildings and technology required an increase in

our personnel and operating budget ($60k to replace projector bulbs, full time staff to create screen content)

Adopting cutting edge technology means you have to figure it out yourself when it breaks. (fountain jets, LED lighting, Worship Center screen, elevators)

Lessons Learned

During Design Phase, Take a Step Back and Review Review the design from a first time guest’s perspective

during peak flow times. Consider traffic flow in and out of main buildings,

worship center, parking ingress/egress, signage, needs of young families (cry room) and senior adults (elevators, wheelchair seating)

Review the design from a staff member’s perspective. Consider size and location of storage areas, what items

are needed and when. Also consider logistics of worship service elements like baptism, communion, offering, etc.

Online Course Documents

Videos Full version of “For Generations To Come” capital

campaign video used in high capacity donor Experience Room

Video for “New Beginnings” debt retirement campaign Implosion of existing buildings

PDF Documents Full color brochures for both campaigns 30 Days of Prayer guide for both campaigns Grand Opening/Dedication Sunday brochure Sample of Monthly Financial Report

Q & ASend Questions via Chat