ACROSS THE WORLD!

BRANDING INDIA...

INDIA BRAND EQUITY FOUNDATIONIndia Brand Equity Foundation (IBEF) is tasked with increasing and improving perception of Brand India in international markets and it has delivered consistently on its mandate over the past 15 years. IBEF has represented India on major global platforms like the World Economic Forum in Davos. A Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India, IBEF focuses on promotion of champion sectors like pharmaceuticals, engineering, textiles, leather and agri-products.

The IBEF website, www.ibef.org, has emerged as a repository of updated information on Indian economy, its various sectors and states across the country. Working with the objective of facilitating dissemination of knowledge of Indian products and services, the IBEF website is one of the most popular platforms for data related to Indian economy and business. The IBEF website has been ranked among top 3500 websites in India and counts USA, Germany and UAE among its top international markets in terms of visitors.

The three main pillars of IBEF:

EXPORT PROMOTION

KNOWLEDGE CENTRE

DIGITAL MEDIA

Export PromotionExport PromotionPromoting Indian exports with 360-degree branding and marketing campaigns is one of the key mandates for IBEF. It runs campaigns for

various important sectors and aims at improving and increasing perception of Indian products and services.

BRAND INDIA PHARMA CAMPAIGN

SinceIndiaisoneofthe

largestproducersofgeneric

medicinesintheworld,the

BrandIndiaPharma

campaignhighlightsthe

valuepropositionofIndian

pharmaglobally.BrandIndia

Pharmaaimstocreateand

facilitategreatermarket

opportunitiesbypositioning

IndianpharmaasCredible,

AffordableandSustainable

andessentiallyasthe

PharmacyoftheWorld.

Formoredetailslogonto

www.brandindiapharma.in

BRAND INDIA ENGINEERING

Engineeringaccountsforaround25%ofIndianexportsandisthelargestforeignexchangeearnerintermsofmerchandisedgoods.

TheBrandIndiaEngineeringcampaignisworkingtowardsincreasingawarenessandimprovingperceptionofIndia’sengineeringproductsandservices.Coveringsub-segmentslikePumps&Valves,ElectricalEquipment&Products,AutoComponentsandMedicalDevices,the

BrandIndiaEngineeringcampaignworkswitha360-degreeapproachtowardstheobjectiveofestablishingIndiaasatechnologicallyahead

countrywithfuture-readysolutions.

Formoredetailslogontowww.ibef.org/indian-engineering

BRAND INDIA AGRI-PRODUCTS

Indiaisaleadingexporteroffarmproducegloballythankstoitsstrongnaturaladvantagescoupledwithgenerationsofdiligent

enterprise.TheBrandIndiaAgri-productscampaignhighlightsthe

uniquestrengthsofIndianagriculturalandprocessedfoodproducts

alongwiththeplantationcommodities(tea,coffeeandspices)in

domesticandinternationalmarkets.IBEFisworkingtowardscreating

astrongbrandidentityandrecallforIndianagricultureproducts.

Formoredetailslogontowww.teacoffeespiceofindia.com

BRAND INDIA LEATHER

Indiaisthesecondlargestfootwearandleathergarmentsproducerintheworld.TheBrandIndiaLeathercampaignbringsforthseveral

suchfacetsoftheindustryandhighlightstherichqualityoftheMade

inIndialeatherproducts.

BRAND INDIA TEXTILE

India’stextilessectorisoneoftheoldestindustriesinIndianeconomy.

Asaresult,Indiahasnaturalstrengthsinthefieldoftextilesandisoneofthelargesttextileexportersintheworld.TheBrandIndia

TextilecampaignpromotesthestrengthsofIndiantextilesin

internationalmarkets.

TheIBEFKnowledgeCentreisamongthemostpopularresourcecentresforinformationonIndianeconomyandbusinessforglobalpolicymakers,buyers,investorsandmedia.Itisknownforitsupdated,accurateandcomprehensiveinformationonthevarioussectorsandstatesofthe

countryonitswebsite,www.ibef.org.TheKnowledgeCentrealsooffersuniquepublicationslikeTheIndiaStudy,IndiaNowBusinessand

Economymagazine,50ReasonstoPartnerwithIndia,TheBestofIndiainProductsandTheBestofIndiainServiceswhichpresentvarious

trendsandfactsaboutIndia’svibrantbusinessecosystem.

Knowledge CentreKnowledge Centre

SECTOR REPORTS

Startingfromthetraditionalindustriesliketextilesandmanufacturingtomodernindustrieslikee-commerceandrenewableenergy,IBEF

sectorreportscoverawiderangeof35industriesandpresentsacompendiumofinformation

acrossvariousimportantparameters.TheIBEFsectorreportsareafrequentlyreferredsourceforpolicymakers,consultantsandinvestors

amongothers.

STATE REPORTS

TheIBEFstatereportsgiveacomprehensive

analysisofvariousstatesofIndia.Beitthestate

budget,doingbusinesspoliciesorinfrastructure

status,theIBEFstatereportshaveitall.TheIBEF

statereportshaveemergedasaverypopular

resourceforinformationonIndianstates.

EMAIL ALERT SERVICES

CapturingtheimportantnewsforthedayrelatedtoIndianbusinessandeconomyandsendingitrighttoyourinbox!TheIndiaNewsAlertisadailyemailersharedwithawiderangeofstakeholderscapturingthe

topfivenewsoftheday.

LogontotheIBEFwebsitetosubscribetotheserviceandstayupdated!

ThisisanIndianbusinessandeconomybi-monthlymagazine,whichfeaturesabroadrangeofbusinessanalysisandkeydataeconomic

statistics.ThemagazineisavaluableresourceforstayingabreastwiththeIndianmarketandthelatestbusinessdevelopments.

INDIA NOWBUSINESS AND ECONOMY

Digital MediaDigital MediaIBEFhasgotastrongdigitalpresencewhichhasattainedglobalreach

throughitswebsitesandsocialmediaplatforms.IBEFusesitsdigitalassetstopromoteBrandIndiainkeyinternationalmarkets.Throughselectonlinemediums,IBEFpromoteskeysectorsofIndiabydisseminatingusefuland

engaginginformation.

www.IBEF.org

IBEFwebsiteistherepositoryofhighlyupdatedcontentrelatedtoIndianeconomyandIndustry.Thewebsite

enjoyshighreputationandwidereachamongpolicymakers,researchers,

journalists,tradebodies,entrepreneurs,andembassiesetc.IBEFwebsiteranksNo.1insearchengineresultpagesformorethan50relevantkeywords.Morethan5millionusersaccesstheIBEF

websiteeachyear.

IBEFmaintainstwootherwebsiteswhichhavebeendesignedanddevelopedforBrandIndia

PharmaandIndianPlantations.

www.BrandIndiaPharma.inwww.TeaCoffeeSpiceofIndia.com

Social Media Presence

IBEFusesvarioussocialmediaplatformssuchasTwitter,FacebookandYouTubeetc.toreachitstargetaudience.TopromoteBrandIndia,IBEFruns

socialmediacampaignsforkeyIndiansectorsandkeyactivities.IBEFisfollowedonsocialmediabyEmbassies,TradeBodiesandInstitutions,Export

PromotionBodies,BusinessForums,researchers,academiciansetc.

Facebook:www.facebook.com/IBEFIndia

Twitter:@Brands_India

India Brand Equity Foundation

20th Floor, Jawahar Vyapar Bhawan

Tolstoy Marg, New Delhi - 110001

Telephone: +91 11 4384 5501 | Fax: +91 11 4384 5503

E-mail: info.brandindia@ibef.org

Website: www.ibef.org

Like us on Facebook: www.facebook.com/IBEFIndia

Follow us on Twitter: www.twitter.com/Brands_India