Create, personalize, and present highly targeted content

Composition Center delivers powerfulcapabilities that give business managershands-on creation and control of persuasive and informative content that can be selectively embedded into the documents that customers receive. Once customers’ relevant data is stored and organized usingOpenText, StreamServe solutions employees can use Composition Center to create, personalize, and present highly targeted content quickly and easily on any business correspondence such as customer letters, account statements, billing notices, and more.

Composition Center helps companies improve their correspondence management processes and delivers the following benefits:• Enhance customer satisfaction

with personalized business communications

• Give business users hands-on control and relieve the demand on IT

From account statements to invoices, notices, and customer letters, OpenText StreamServe Composition Center help organizations maximize their business communications by transforming them into personalized and targeted customer communications.

resources for change requests and suport

• Personalized correspondence foster customer loyalty and increases demand response

• Collaborate with other business units to utilize space on documents for cross-sell and up-sell campaigns

• Enables users to create and re-use preaproved content for on-demand and batch delivery

Improve document design, improve business resultsComposition Center not only reduces the need for IT support, but it gives the control of development and actual execution to key customer-facing employees in marketing, sales, or customer services teams. These users can design and deliver one-to-one messages with precise, personalized, targeted content on any type of business communications. They can also take advantage of a simplified design approach to save time and push this content out to customers quickly to create substantial business value.

OpenText StreamServe Composition Center Turn Business Communications into a Competitive Advantage

• Empowers users to deliver compelling, differentiated, brand-friendly outgoing communication to customers based on their individual customer profile – such as past buying behaviors

• Gives business users hands-on control and relieve the demand on IT resources for change requests and support

• Reduces production time and eliminate the recreation of content with predefined document templates. Business users can re-use content and marketing assets

• Customizes business correspondence with the ability to add preapproved content to specific areas of business document

• Reduces the message-development process from months to day

BUSINESS VALUE AND BENFITS

Workflow SupportComposition Center also provides powerfulfunctionality to support organizational workflows as documents move from department to department in the creation, deployment, and approval stages. Additionally, Composition Center can helporganizations meet customers’ demands for highly personalized, context-relevant correspondence and delivers it to the channel of their preference, including email, fax, Web, and SMS.

Composition Center in ActionComposition Center provides a complete environment for the run-time construction of documents in accordance with the pre-defined templates and business rules. This hands-on environment eliminates the lag time between decision and action by replacing the traditional development and production processes that require IT orother support resources.

Composition Center delivers significant benefits for a number of different industries:Banking and financial services organizations can upgrade their statements from simple transaction summaries into targeted communications that deepen customer relationships, drive revenue, and reinforce brand awareness to provide a richer customer experience. Insurance companies can streamline policy management and notification procedures while complying with local regulations.

Utilities can vastly improve their bills to helpcustomers clearly understand what they’veconsumed and the associated costs— as well as presenting relevant cross-and up-sell offer.

A Comprehensive Correspondence Management Solution

Other OpenText solutions in the StreamServe total Correspondence Management approach include:

• StoryTeller: A powerful design tool that enables designers to template the structure, page design, and layout of business documents.

• Ad Hoc Correspondence: A Web application that enablesbusiness users to create and personalize business communicationson demand, based on pre-approved templates

• Correspondence Reviewer: A Web application designed to beincorporated as part of a workflow process to help.

“StreamServeenabled a 60%printing costreduction in lessthan one year,while improvingthe overall qualityand content ofcustomer-facingdocuments” - Jean Pimond, BMW

As a Select OpenText Partner, our certified expertise in OpenText technologies enhances in-and-out data management, improves processes, and integrates your systems in the most value-adding way.

For more information visit www.swedwise.com

About Swedwise