opentext digital asset management for sap
TRANSCRIPT
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Digital Asset Management by OpenText for SAP®
Hybris®
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The average person sees between: 240 and 20,000
brand images a day
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Marketing messages have evolved in richness,
complexity and interactivity
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The number of digital channels has increased dramatically in
the last 8 years
Conversation Prism by Brain Solis & JESS3
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In-store experiences will have to reflect and support
the customers digital experience
Via Arcticle in Digiday magazine http://digiday.com/brands/timberland-creates-first-digitally-connected-store/
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Viewers are 85% more likely to purchase after watching a
product video.Product videos consistently
produce the highest ROI
Via Ice Portal http://web.iceportal.com/12-stats-on-why-rich-media-has-the-best-roi
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Organizations must produce and manage omnichannel content
that inspires customers not just shows product imagery
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Introducing OpenText Digital Asset Management for SAP® Hybris®
Solutions®
Digital Asset Management provides the backbone for rich omnichannel content
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Digital media is the foundation of the Customer Experience
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Digital media is expensive to create and expensive to re-shoot if you don’t manage and store the
originals effectively.
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You cannot use normal search methods when looking for assets,
flexible metadata is key
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Distributing digital media in the appropriate format for the
appropriate omnichannel is not easy with file sizes approaching 4
TB and numbers of files in the thousands
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For today’s responsive devices upwards of 20
variants of digital assetsmay be are required.
Infographic by © 2013 QuartSoft
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This results in millions of assets needed to effectively manage
commerce and branding for an omnichannel world
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Solution Use Cases
OpenText Digital Asset Management for SAP Hybris
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1Customer Experience Foundation
Create to consume
process relies on Digital Assets
CREATE to CONSUME
ProductConcept
Product Development Marketing Sales Service
Digital Assets underpin every stage of the create to consume process. For a truly successful journey, the assets must be available, indexed, managed and re-usable
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1Customer Experience Foundation
ProductConcept
Product Development Marketing Sales Service
ProductBranding Concepts
As the product is prototyped, assets and branding concepts will be developed.
CREATE to CONSUME
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1Customer Experience Foundation
ProductConcept
Product Development Marketing Sales Service
ProductBranding Concepts
Product Imagery
During development of the product, component imagery, quality assurance information, operational videos will be created to support the development lifecycle
CREATE to CONSUME
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1Customer Experience Foundation
ProductConcept
Product Development Marketing Sales Service
ProductBranding Concepts
Product Imagery
Marketing Images
Brochures
During product launch, brochures, hq studio photoshoots and assets of many types will be created to be used across omnichannels including web2print
CREATE to CONSUME
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1Customer Experience Foundation
ProductConcept
Product Development Marketing Sales Service
ProductBranding Concepts
Product Imagery
Marketing Images
Brochures
Sales Collateral
When the product is launched, datasheets, product assets, imagery are delivered on demand to omnichannel sources in the right format, at the right time and analytics capture ensures high value assets are identified.
CREATE to CONSUME
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1Customer Experience Foundation
ProductConcept
Product Development Marketing Sales Service
ProductBranding Concepts
Product Imagery
Marketing Images
Brochures
Sales Collateral
Product Videos
Product videos, how to guides, advertising, multimedia are all required to ensure customer adoption, support and enable customer advocacy.
CREATE to CONSUME
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2
Omnichannel Commerce
Easy for sales to communicate brand material and collateral
integrate all digital and physical customer touchpoints onto a single, robust platform
Create a single source of truth that ensures content consistency across all sales and service channels
Grow and expand your business with a platform that scales with you
Real-time understanding of asset availability, rights and usage conditions
Deliver contextual customer experiences and unify processes to succeed in today’s digital economy.
Marketing Legal Dept.
StrategicMarketing
Field Marketing
Business Development
PR
Marketing Services
Sales
Digital Asset Management
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3
Digital Marketing and
Brand Management
Easy for sales to communicate brand material and collateral
Single system provides global visibility over all marketing assets, rights and usage
Integrated campaign and digital asset management process/support
Real-time collaboration with all parties involved in asset production
Real-time understanding of asset availability, rights and usage conditions
Deliver integrated campaigns for multiple products and regions simultaneously
Marketing Services
Consumers
CreativeSales/Business Dev/
Field Marketing
PR/Marketing
Legal Dept. Channels to Market
Marketing Agencies
StrategicMarketing Partners
Content Owners
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OpenText delivers the content foundation for SAP® Hybris®
commerce and marketing
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OpenText Digital Asset Management for SAP Solutions
Provides measurable performance benefits and cost savings
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Streamline the ingestion of 2500
media images per daySupporting a £1 billion per year omnichannelcommerce solution
Removed manual distribution costs
Saved $0000’s in costly reshoots
100% improvement in brand consistency
Customer Benefits
85% time saved searching for digital
asset content
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Digital Asset Management value drivers across the enterprise
� Increase brand equity
� Reduce re-creation and duplication of media assets
� Speed time to market
� Increase collaboration with external partners
� Reduce agency fees
� Adhere to asset rights obligations
Marketing� Reduce the time it
takes to include brand assets in promotional materials
� Reduce the effort to produce multi-channel delivery of product information
� Increase accuracy of information
Sales� Reduce storage
and hardware costs
� Reduce maintenance fees
� Reduce application development costs
� Reduce overall administrative burden
� Control bandwidth usage across the networks
Information Technology
� Adhere to asset rights obligations
� Provide searchable repository when eDiscovery needs arise
� Reduce effort for regulatory compliance
Legal� Automate digital
assets management and processing
� Provide users with content ready for omnichanneldelivery
� Quickly locate rich media content
� Ensure access to only approved content and confirmed usage rights
Commerce
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OpenText Suite for SAP
Ariba | SucessFactors | Hybris | SAP Business Suite & S4/HANA | SharePoint | Office 365
INFORMATION DELIVERYINFORMATION MANAGEMENTINFORMATION PROCESSING
Invoice Management & OCR
Business Center
xECM for Sharepoint
INFORMATION GOVERNANCE Archiving & Document Access
Core
DocumentPresentment
Hybris DigitalDocuments
Employee File Management
Extended ECM Digital AssetManagement
xECM for SAP SuccessFactors
On Premise | Cloud | Hybrid
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www.opentext.com@opentext@jon_beardsleyfacebook.com/opentext
linkedin.com/company/opentext