openco 2013 fall overview

7/28/2019 OpenCo 2013 Fall Overview

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GLOBAL INNOVATION FESTIVALS //

FALL 2013 OVERVIEW OF OPPORTUNITIES


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THE OPENCO

FESTIVALS ARE

NOT JUST ABOUT

INNOVATION THEY

ARE AN EXPERIENCEOF INNOVATION.


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There is a Movement afoot.

A different kind of company is flourishing, an

shaping our global economy.

Join with us as we discover, celebrate and f

this Movement, which we call OpenCo.

THE OPENCO MOVEMENT


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OpenCo celebrates innovation and centers concept of openness open collaboration,

communication, open community, open

companyopen to new ideas & business m

OpenCo is a celebration of the companies w

these values.

OUR VISION


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A cross between an artists open studio and a tech

conference, with the vibe of a music festival.

OUR INNOVATIVE FORMAT


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Innovative businesses are bands. You should experie

in their natural habitat. You

much more by going into th

environments, & hearing d

from the creators themselv

OUR PREMISE


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HOW THE OPENCO FESTIVAL IS

DIFFERENT (AND BETTER):


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OpenCo has successfully proven itself with our Beta Events

PAST EVENTS:

SAN FRANCISCO

OCTOBER 2012

85 HOSTCOS2000 ATTENDEES

NEW YORK CITY

MAY 2013

125 HOSTCOS3000 ATTENDEES

L

JU

55 1500


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FALL 2013 OPPORTUNITIES

*

DETROIT

SEPTEMBER 11-12

SAN FRANC

OCTOBER


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WHO IS THE

AUDIENCE?

1. The hundreds of companies who share theirstories as HostCos, ranging from start-ups & small

businesses to mid-sized & larger firms.

2. The event participants, who are largely also

entrepreneurs.

3. Our VIP influencers & advisors that shape the

event and invite people to participate.

4. The Media that cover the Festivals and share

them with a wider audience.

5. Specialized audiences that we invite in

conjunction with our Partners. This can include

your customers, partners, prospects andemployees.


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1. An association with OpenCo equates your firm with

thought leadership around innovation and new

business models.

2. OpenCo offers opportunities for business

development via powerful new relationships

3. More than a transactional sponsorship, OpenCo

offers a true Partnership Platform which can be

customized for competitive advantage & support of

your other initiatives.

WHY PARTNER WITH

OPENCO?


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A small number of exclusive

relationships

Selected and invited Partners who

complement one another

Joining together to support the larger

business ecosystem in each city

OUR PARTNERSHIP

APPROACH


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WHAT ARE THE ADDITIONAL

OPPORTUNITIES?

Utilize OpenCo as a platform for

your Brand

Leverage OpenCo content as fuel for

your content marketing engine

Expand and express your businessand thought leadership

Gain competitive advantage


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LASTING IMPACTOpenCo is more than just a Tour.

We are capturing each OpenCo session as unique

video assets, preserving the passion of these

leaders in their natural habitats, and building a library

of hundreds of stories each year. These will

dramatically extend the impact of the OpenCo

platform - think TED Talks, but all for innovative

companies.

Each of our underwriting Partners will have the

opportunity to be included as part of this platform.


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CURRENT PARTNERS INCLUDE:


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OpenCo SF 2012 plenary speakers include Twitter CEO Dick Costolo, SF Mayor Ed Lee, investor Ron Conway, and GitHub fo

PLENARY SESSIONPartners are also featured at the Plenary Session and Cocktail Rece

kicks off each OpenCo Festival


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You guys are an amazing team and pulled together a game chang

(scratch that, movement is more appropriate) that I believe will cha

face of how folks get an insiders view into innovation in the bay are

Thanks for including us and an honor to be part of this movement.

TESTIMONIALS

Loved the casual nature of the conference and the opportunity to

physically inside each organization. Just seeing their space was in

Fabulously well-orchestrated by the organizers we had everythin

needed to make the event go smoothly.


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All exclusive partnership

positions are on a first come,

first served basis.

NEXT STEPS


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John Battelle

[email protected]

Brian Duggan

[email protected]

415-388-4280

415-269-4280 cell

CONTACT:


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A. Video Overview

B. Highlights Video

C. Audience Details (1-4)

D. The OpenCo Experience

ADDENDUM


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A. VIDEO OVERVIEW
http://youtu.be/xYODvCY7c-Q


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B. HIGHLIGHTS VIDEO
http://youtu.be/Ka00j0S93Pc


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C. AUDIENCE #1OUR PARTICIPATING

COMPANIES:

To date our partners have impacted 273 total

participating HostCos across 3 major cities

See our attached A-Z spreadsheet of all HostCos

from:

to


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CEOs 24%

Professional/Managerial 42%

Marketers 32%

Designers 16%

Tech executives 15%

Media executives 15%

AUDIENCE #2THE PARTICIPANTS:*

*Source: OpenCo SF initial survey 10/12.

Note that specially targeted audience outreach programs can beincluded as a further benefit for our Sponsors

AUDIENCE #3


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In San Francisco:

Mayor Edwin Lee City of San Francisco

Ron Conway SV Angel

In New York:

Morgan Spurlock Warrior-Poets

Geoff Schiller Hearst Digital Media & 212

Fred Wilson Union Square Ventures

Eric Hippeau Lerer Ventures

Henry Blodget Business Insider

John Borthwick Betaworks

Arianna Huffington Huffington Post MediaRachel Haot City of NYC

Eugene Lee Office of the Mayor

Pete Cashmore Mashable

In London:

Johanna Shields Tech City

Eze Vidra Google Campus

In Detroit:

Josh Linker Detroit Venture Partners

Dan Gilbert Quicken Loans

AUDIENCE #3OPENCO IS SUPPORTED BY A

& GROWING NETWORK OF AD

INFLUENCERS IN EACH CITY, I


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6/15 - BDaily

6/7 - IT Pro Portal

6/7 - IT Pro Portal

6/7 - Tech London Advocates6/4 - NewYork.com

6/3 - Tech City News

6/2 - Start-Ups

5/28 - Time Out

5/25- Mashable

5/25 - The Atlantic

5/20 - Curbed

5/20 - BetaBeat

5/15 - Yahoo Advertising Blog

5/15 - Huffington Post

5/3 - Buzzfeed

5/9 - DUMBO

5/7 - New York Business Journal

5/7 - BusinessInsider

5/6 - BloombergTV

4/26 - LinkedIn4/9 - MediaPost

10/12 - NBC Bay Area

10/12 - Huffington Post

10/11 - Techcrunch

10/11 - SF Business Times

10/11 - GigaOm

10/10 -AdWeek

10/9 - Bloomberg TV

10/9 - Curbed

9/25 - Media Bistro

9/24 - SF Chronicle

AUDIENCE #4: THE MEDIAHuffPo5/15 Int

CBS N5/24 NY

Foursq
http://bdaily.co.uk/technology/15-06-2013/over-900-flock-to-londons-first-openco/http://www.itproportal.com/2013/06/07/openco-london-launches-at-googles-tech-city-startup-hub/http://www.itproportal.com/2013/06/07/openco-london-2013-all-the-action-live-7-june/http://techlondonadvocates.org.uk/tech-london-advocates-founder-chairs-discussion-at-openco-london/http://www.newyork.com/articles/jobs/cool-companies-with-cool-spaces-openco-inspiration-82525/http://techcitynews.com/2013/06/03/google-and-spotify-among-hosts-for-openco-london/http://www.startups.co.uk/google-and-spotify-set-to-open-doors-for-openco-festival.htmlhttp://www.timeout.com/london/things-to-do/opencohttp://mashable.com/2013/05/25/internet-week/http://www.theatlantic.com/technology/archive/2013/05/are-todays-app-companies-amusing-us-to-death-or-building-the-future/276249/http://ny.curbed.com/archives/2013/05/20/inside_a_dozen_cool_nyc_offices_open_for_visits_this_week.phphttp://betabeat.com/2013/05/best-tech-events-this-week-internet-week-webutante-ball-mouse15-openco-ny-times-job-fair-webby-awards-mobile-media-upfront-nyu-itp-cm-summit/http://advertising.yahoo.com/blogs/advertising/insider-view-innovative-companies-openco-events-164155527.htmlhttp://www.huffingtonpost.com/2013/05/15/openco-conference-series-companies_n_3267041.htmlhttp://www.buzzfeed.com/buzzfeedevents/open-co-new-york-new-york-may-23-2013http://dumbo.is/business/posts/dumbo-tech-firms-open-up-for-opencohttp://www.bizjournals.com/newyork/news/2013/05/07/openco-to-debut-in-nyc-this-month.htmlhttp://www.businessinsider.com/openco-new-york-2013-5http://www.bloomberg.com/video/we-need-to-learn-new-consumer-behaviors-battelle-eQhK8jxITwy0bOay89vueg.htmlhttp://www.linkedin.com/today/post/article/20130426210048-74282-how-do-you-make-a-dent-in-the-universe-on-being-an-opencohttp://www.mediapost.com/publications/article/197635/openco-opens-to-other-cities-coming-to-nyc-other.htmlhttp://www.nbcbayarea.com/news/local/OpenCo-Tours-San-Francisco-High-Tech-Elite-173541691.htmlhttp://www.huffingtonpost.com/2012/10/10/opencosf_n_1956452.htmlhttp://techcrunch.com/2012/10/11/dick-costolo-the-biggest-misconception-about-twitter-is-that-you-have-to-tweet-to-use-twitter/http://www.bizjournals.com/sanfrancisco/blog/2012/10/sf-tech-companies-host-the-public.htmlhttp://gigaom.com/2012/10/11/twitter-ceo-dick-costolo-twitter-is-a-city-company/http://www.adweek.com/news/technology/san-francisco-tech-scene-opens-its-doors-innovation-month-144363http://www.bloomberg.com/video/tech-companies-open-their-doors-for-opencosf-PgcYGsxMSFWI0c3CRKLVjQ.htmlhttp://sf.curbed.com/archives/2012/10/09/a_handy_map_of_which_tech_companies_to_visit_this_friday_for_opencosf.phphttp://www.mediabistro.com/alltwitter/visit-twitter-next-month_b29007http://blog.sfgate.com/techchron/2012/09/24/airbnb-twitter-google-opening-doors-for-opencosf/http://live.huffingtonpost.com/r/segment/the-disruptors-of-2013/5192566e2b8c2a257c00008chttp://www.cbsnews.com/video/watch/?id=50147607nhttp://live.huffingtonpost.com/r/segment/the-disruptors-of-2013/5192566e2b8c2a257c00008chttp://www.cbsnews.com/video/watch/?id=50147607nhttp://www.cbsnews.com/video/watch/?id=50147607nhttp://www.cbsnews.com/video/watch/?id=50147607nhttp://www.cbsnews.com/video/watch/?id=50147607nhttp://www.cbsnews.com/video/watch/?id=50147607nhttp://www.cbsnews.com/video/watch/?id=50147607nhttp://www.cbsnews.com/video/watch/?id=50147607nhttp://www.cbsnews.com/video/watch/?id=50147607nhttp://www.cbsnews.com/video/watch/?id=50147607nhttp://www.cbsnews.com/video/watch/?id=50147607nhttp://live.huffingtonpost.com/r/segment/the-disruptors-of-2013/5192566e2b8c2a257c00008chttp://blog.sfgate.com/techchron/2012/09/24/airbnb-twitter-google-opening-doors-for-opencosf/http://blog.sfgate.com/techchron/2012/09/24/airbnb-twitter-google-opening-doors-for-opencosf/http://www.mediabistro.com/alltwitter/visit-twitter-next-month_b29007http://sf.curbed.com/archives/2012/10/09/a_handy_map_of_which_tech_companies_to_visit_this_friday_for_opencosf.phphttp://www.bloomberg.com/video/tech-companies-open-their-doors-for-opencosf-PgcYGsxMSFWI0c3CRKLVjQ.htmlhttp://www.adweek.com/news/technology/san-francisco-tech-scene-opens-its-doors-innovation-month-144363http://gigaom.com/2012/10/11/twitter-ceo-dick-costolo-twitter-is-a-city-company/http://www.bizjournals.com/sanfrancisco/blog/2012/10/sf-tech-companies-host-the-public.htmlhttp://techcrunch.com/2012/10/11/dick-costolo-the-biggest-misconception-about-twitter-is-that-you-have-to-tweet-to-use-twitter/http://techcrunch.com/2012/10/11/dick-costolo-the-biggest-misconception-about-twitter-is-that-you-have-to-tweet-to-use-twitter/http://www.huffingtonpost.com/2012/10/10/opencosf_n_1956452.htmlhttp://www.nbcbayarea.com/news/local/OpenCo-Tours-San-Francisco-High-Tech-Elite-173541691.htmlhttp://www.nbcbayarea.com/news/local/OpenCo-Tours-San-Francisco-High-Tech-Elite-173541691.htmlhttp://www.mediapost.com/publications/article/197635/openco-opens-to-other-cities-coming-to-nyc-other.htmlhttp://www.mediapost.com/publications/article/197635/openco-opens-to-other-cities-coming-to-nyc-other.htmlhttp://www.linkedin.com/today/post/article/20130426210048-74282-how-do-you-make-a-dent-in-the-universe-on-being-an-opencohttp://www.bloomberg.com/video/we-need-to-learn-new-consumer-behaviors-battelle-eQhK8jxITwy0bOay89vueg.htmlhttp://www.businessinsider.com/openco-new-york-2013-5http://www.businessinsider.com/openco-new-york-2013-5http://www.bizjournals.com/newyork/news/2013/05/07/openco-to-debut-in-nyc-this-month.htmlhttp://dumbo.is/business/posts/dumbo-tech-firms-open-up-for-opencohttp://www.buzzfeed.com/buzzfeedevents/open-co-new-york-new-york-may-23-2013http://www.huffingtonpost.com/2013/05/15/openco-conference-series-companies_n_3267041.htmlhttp://www.huffingtonpost.com/2013/05/15/openco-conference-series-companies_n_3267041.htmlhttp://advertising.yahoo.com/blogs/advertising/insider-view-innovative-companies-openco-events-164155527.htmlhttp://betabeat.com/2013/05/best-tech-events-this-week-internet-week-webutante-ball-mouse15-openco-ny-times-job-fair-webby-awards-mobile-media-upfront-nyu-itp-cm-summit/http://ny.curbed.com/archives/2013/05/20/inside_a_dozen_cool_nyc_offices_open_for_visits_this_week.phphttp://www.theatlantic.com/technology/archive/2013/05/are-todays-app-companies-amusing-us-to-death-or-building-the-future/276249/http://www.theatlantic.com/technology/archive/2013/05/are-todays-app-companies-amusing-us-to-death-or-building-the-future/276249/http://mashable.com/2013/05/25/internet-week/http://www.timeout.com/london/things-to-do/opencohttp://www.startups.co.uk/google-and-spotify-set-to-open-doors-for-openco-festival.htmlhttp://www.startups.co.uk/google-and-spotify-set-to-open-doors-for-openco-festival.htmlhttp://www.startups.co.uk/google-and-spotify-set-to-open-doors-for-openco-festival.htmlhttp://techcitynews.com/2013/06/03/google-and-spotify-among-hosts-for-openco-london/http://techcitynews.com/2013/06/03/google-and-spotify-among-hosts-for-openco-london/http://www.newyork.com/articles/jobs/cool-companies-with-cool-spaces-openco-inspiration-82525/http://techlondonadvocates.org.uk/tech-london-advocates-founder-chairs-discussion-at-openco-london/http://techlondonadvocates.org.uk/tech-london-advocates-founder-chairs-discussion-at-openco-london/http://www.itproportal.com/2013/06/07/openco-london-2013-all-the-action-live-7-june/http://www.itproportal.com/2013/06/07/openco-london-2013-all-the-action-live-7-june/http://www.itproportal.com/2013/06/07/openco-london-launches-at-googles-tech-city-startup-hub/http://www.itproportal.com/2013/06/07/openco-london-launches-at-googles-tech-city-startup-hub/http://bdaily.co.uk/technology/15-06-2013/over-900-flock-to-londons-first-openco/


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OpenCo is a new kind of event and media platform a conference turned inside out a

the world. So how does it work?

OpenCo is a community event spread across an entire city. Instead of going to a ste

ballroom, attendees fan out to visit their selected companies headquarters. These O

companies that are driving innovation through new business practices of open collab

open platforms, and an openness to new ideas and new business models. Hundreds

companies open their doors during our festivals and share how they are trying to cha

and why.

Thousands of OpenCo attendees create their own personalized schedule of companexperience, then travel through the neighborhoods of each modern working city to dis

makes those businesses tick. They hear from the founders and leaders of those com

native environments, and gather invaluable insights into the culture and zeitgeist of th

The OpenCo team provides the software platform, logistics, staffing, marketing, and p

tie the event together. We curate the content of a powerful kick off plenary conferenc

Headquarters Location, and curate the various HostCo tracks.

D. THE OPENCO EXPERIENCE

openco 2013 fall overview

Documents