Program OverviewFall 2012

Some history…• Launched in Fall 2005• Multidisciplinary entrepreneurship education

was novel at the time• Universities had tried it with limited success• Few examples of campus-wide programs at

Purdue• Largest multidisciplinary program in the

country

Cumulative Enrollment in ENTR 20000& Certificate Recipients

2005 2006 2007 2008 2009 2010 2011 201241

450915

15442172

28003410

4038

3 59 173 329 546 8121118

Enrollment Recipients

Calendar Year

Enrollment by College in ENTR 20000

Source: Course Rosters (through Fall 2012) – Fall 2012 enrollment data is still fluctuating

College Cumulative Spring 2012 Fall 2012# % # % # %

Technology 894 22% 64 20% 58 19% Management 715 18% 43 13% 30 10% Engineering 570 14% 53 17% 80 26%

Liberal Arts 488 12% 49 15% 29 9% Health & Human Sciences

450 11% 34 11% 39 13%

Agriculture 339 8% 32 10% 27 9% Undecided/USP 279 7% 19 6% 17 6% Science 212 5% 21 7% 23 7% Pre-Pharmacy 61 2% 4 1% 4 1% Other 30 1% 0 0% 2 1%TOTAL 4038 100% 319 100% 309 100%

Mission

Requirements5 COURSES 2 CORE: THEORY AND PRACTICEENTR 20000 - Intro to Entrepreneurship and InnovationENTR 31000 - Marketing and Management for New Ventures 2 OPTION: DISCIPLINE OR INDUSTRY-SPECIFICExamples: Technology Strategy

Entrepreneurship and Business Strategy in Engineering Intellectual Property for Engineers Advanced Presentational Speaking Business Writing for Entrepreneurship

1 CAPSTONE: APPLICATION OF CORE AND OPTIONVia courses or experiential learning programs

Certificate awarded at completion and noted on transcript

Logistics• 12 ENTR core sections per semester• 45-50 students each• Ideal start time is sophomore or junior

year• Mix of faculty and lecturers over the years• Integration with complementary programs

– Entrepreneurial Learning Community– Interns for Indiana– Discovery Park Undergraduate Research Internship

How students find out about us

Advisors, 43%

Class Presentations, 18%

Word of Mouth, 31%

Internet, 7% Other 1%

• Recruiting events– Purdue’s For Me– Introducing Purdue– Fall Preview Days– OUR Purdue – Destination Purdue

• Class visits and meetings– Interest Sessions– Introductory Classes– Sophomore Seminars– Engineering Peer Mentors– Ambassador Meetings

Real-world focus: CapstonesENTR Capstone: Co-led by practicing

entrepreneur or venture capitalist • Scott Jones, Boston Technology, Gracenote, ChaCha• Don Aquilano, Blue Chip Venture Company• Eric Davis, Kylin Therapeutics, In-vivo Ventures• Chad Barden, Quadraspec, In-vivo Ventures• Dennis Barket, Griffin Analytical/Icx• Chris Beltran and Paroon Chadha, Passageways• David Castor, Alerding Castor Hewitt• Andy Clark, VP Right on Interactive

Experiential learning• Interns for Indiana• Global entrepreneurship

Global Entrepreneurship and Innovation

Beijing and Hong Kong – May 2011-2012Beijing and Shanghai – May 2009-2010

Beijing – May 2008South Korea – May 2007

Women and LeadershipMajors represented:• Management• Communications • Nuclear Engineering • Photo & Related Media • Selling & Sales • Public Relations & Rhetorical

Advocacy • Computer Science • Agricultural Economics • Elementary Education • Chemical Engineering • Political Science • Retail Management • Industrial Engineering • Behavioral Neuroscience

Psychology Course launched by the Certificate

Program and adopted by the Dept. of Communication

Launched course in 2008 and mentorship

program in 2012

Elevator Pitch Competition

• 6th annual competition took place in April 2012

• 2 divisions – ENTR students and Grad/Staff/Faculty/Purdue Research Park & ENTR Alums

Speakers and Events• Global Entrepreneurship

Week• Young Entrepreneurs

Program• Mentoring Program• Indiana Venture Club• Women Leadership

Conferences• Learning Community

Activities• Old Masters• Recipient Reception• Senior Send-Off

Other Activities• Student Ambassadors• Scholarships• Grants/Research• Student organization: Purdue

Innovations• K-12 engagement• Speak to classes and groups• Notable presence at state-wide

events & competitions• Networking opportunities

through Collegiate Entrepreneurship Opportunities (CEO) program

• Facebook & LinkedIn groups

First cohort of Certificate Program graduates (May 2007)

Perceived skills at entry and exit

Source: Entry survey n=3101, Exit survey n=556 (through Spring 2012)

2Below

Average

4Above

Average

5Excellent

Legal structures for venturesWriting business plans

Finance and accountingRaising capital or funding

Intellectual propertyRole of entrepreneurship in economy

Market research and analysisRisk management

Product DevelopmentAdvertising and promotion

Sales and sellingProject Management

Characteristics of entrepreneurshipBusiness ethics

Managing teamsLeadership

2.62.7

2.82.82.8

2.92.9

3.03.1

3.23.33.33.33.3

3.73.9

3.44.1

3.33.63.6

3.93.9

3.83.8

3.94.0

4.14.2

4.34.44.4

ExitEntry

3Average

ENTR courses improved my…

Source: Exit survey n=556 (through Spring 2012)

Agree or Strongly Agree

Analytical Skills 81%

Communication Skills 87%

Presentation Skills 88%

Ability to evaluate ideas 94%

Confidence that I can be an entrepreneur 90%

Among graduates…

• 23% are involved in a venture of some kind

• 81% are likely to be involved in a startup in the future

• 96% believe the skills and knowledge gained will be useful in their future careers

ENTR 20000 Course Evaluations

4 = Agree

3 = Undecided

5 = Strongly Agree

2 = Disagree

1 = Strongly Disagree

Source: Course Evaluations – Spring 2012

4.8 4.

74.8

I can apply the learning in this class to work in

my future profession

My instructor has an

extensive knowledge of

this field

Collaborative work is a

valuable part of this course

Satisfaction with Program

Average Above Average

Below Average Excellent

Source: Exit survey (through Spring 2012) n=556

AssignmentsCourse Materials

FacultyOverall Program Experience

Mulitdisciplinary Mix of Students

SpeakersProgram Administration

2 3 4 53.83.8

4.24.24.34.34.3

What did you like most?• “Being able to gain knowledge outside of my major.”• “I loved sitting in a multidisciplinary classroom with a diverse group of

students.”• “It made me think in new creative ways.”• “The amount of time it forced you to speak and step out of my comfort

zone. Amazing experience!“• “The relevant course work. I feel like out of all of the class I took at Purdue,

these had the most useful coursework.”

• “The Capstone Course - Level of interaction with very successful entrepreneurs.”

• “The wide variety of outside speakers that shared different ideas.”

• “The most beneficial fact to me is coming out of the program with a business plan in hand.”

• “I liked the positivity and support surrounding the process of becoming an entrepreneur.”

• “All of the extra resources and events.”Source: ENTR Exit Survey

Accomplishments• Students have received national attention and

awards- Hong Kong Polytech Business Plan Competition first place- Thiel 20 under 20 Fellowship- Shark Tank, The Big Idea, The Osgood Files, the New York

Times…• Many students recognized in Purdue “Makers”

campaigns- Global Impact Makers, Difference Makers, Discovery Makers,

New Venture Makers, Policy Makers, Innovation Makers, Path Makers and State-ment Makers

• Finalist for Techpoint MIRA award for educational contribution to technology

What we’ve learned…• Target the right students• Interdisciplinary collaboration is valuable• Education as well as inspiration• Need to highlight successes• Requires institutional support• Flexibility – things change

CURRICULUM

Requirements – 5 courses• Required courses

for all students• (2 courses, 6

credits)

• ENTR 20000• Introduction to Entrepreneurship and Innovation

• ENTR 31000 Marketing and

Management for New Ventures

• Option courses• (2 courses, 6

credits)

• Within or outside major area of study

• Each school typically has at

least one offering

• Capstone courses or experiences• (3 credits*)

• ENTR 48000 Entrepreneurship

Capstone

• Global Entrepreneurship

• Interns for Indiana• Other approved

courses

*Students can alternately choose to do 1 option course with two 2 capstones

ENTR 20000 Course ContentWhat is entrepreneurship?

Overview Opportunity Recognition

Assessment and Feasibility

- Definitions- Characteristics of

entrepreneurs- Role of innovation in

economy

- Trends, problems, needs, gaps

- Markets- Disruptive innovation- Competition

- Basic primary market research and competitive analysis

- Intellectual property- Analyses of successes

and failuresProcess Teams & Leadership Financial Viability

- Legal structures for new ventures

- Elements of the business model

- Organizational culture- Leadership styles

- Forecasting and budgeting

- Elements of the business plan

- Sources of funding

ENTR 31000 Course ContentHow do you “do” entrepreneurship?

Business Models Ideation & Development

Business Environment

- How to create, deliver, and capture value

- Business strategy- Role of collaboration

and partnerships

- Brainstorming- Visualization concepts- Prototyping- Testing

- Industry forces Suppliers, competitors new

entrants- Market forces Segments, switching costs- Macro-economic Capital markets, infrastructure- Global markets- trade and political issues

Reaching the Customer

Financial Management

Pitching to Investors

- Customer insights- Primary and secondary

research- Distribution- Media and promotion

- Financial statements- Ratio analysis

- Identifying sources of capital

- Development of investor presentation

ENTR 48000 Course ContentWhat is entrepreneurship like in the real world?

Components of a Business Plan

Capitalization and Sources of Funding

Business Valuation

- The value of the business plan

- Audience- Pertinent market and

financial data

- Capital strategy- Financing alternatives- Venture capital formula

- Importance of valuation in relation to capital strategy

- Valuation methods

Building a Management Team

Negotiation Innovation and Growth

- Personal business plan- Roles and personalities- Leadership traits- Leadership versus

management

- What investors are seeking

- Process to pursue investors

- Term sheets

- Dynamics of innovation

- Basics of intellectual property law

- Commercialization process and strategy

Examples of “Option” CoursesCourse College or DepartmentBusiness Writing for Entrepreneurs EnglishPrinciples of Selling Agricultural EconomicsSpecial Topics on Bionanotechnology Agricultural and Bio

EngineeringAdvanced Presentational Speaking CommunicationsNew Business Ventures and the Law (no longer offered)

Management

New Product Development ManagementBiotechnology Lab for Entrepreneurs Industrial TechnologyEngineering Economics Industrial EngineeringProject Management Org. Leadership and

SupervisionE-Retailing Consumer Science and

RetailingEntrepreneurship and Business Strategy in Engineering

Civil Engineering

Intellectual Property for Engineers Mechanical Engineering

Books we useDecision to Become an Entrepreneur Introduction to Entrepreneurship Developing Successful Business Ideas Recognizing Opportunities and Generating Ideas Feasibility Analysis Writing a Business Plan Industry and Competitor Analysis Developing an Effective Business Model Moving from an Idea to an Entrepreneurial Firm Preparing the Proper Ethical and Legal Foundation Assessing a New Venture’s Financial Strength and Viability Building a New-Venture Team Getting Financing or Funding Managing and Growing an Entrepreneurial Firm Unique Marketing Issues The Importance of Intellectual Property Preparing for and Evaluating the Challenges of Growth Strategies for Firm Growth Franchising

Books we use

ENTREPRENEURIAL STUDENTS

Andrew Linfoot

“I didn't have an interest in entrepreneurship before coming to Purdue. Through the certificate program, I was given many opportunities to pursue my business ideas and there was a ton of help available along the way. After being involved in the entrepreneurship program, I am most certain that it is what I was to do for the rest of my life.”

• Chemical Engineering Major, Sophomore

• Created Kyk Energy− A flavorless energy powder that can be

added to any drink.

• Launched OTS Repair (On the Spot Repair)

− Fast, convenient repair services for bikes on campus. Technicians go to the location.

• Has competed and placed in Burton D. Morgan Business Plan and Elevator Pitch competitions

Alvin Ang

• B.S. Chemical Engineering, 2011• Works at Bechtel• Co-founder of three companies:

AListPress, RollOut Green and Dentural– Zinc free, all natural denture adhesive,

www.dentural.com

• Competed in 10 different competitions and received $27,500 (placed in nearly half)

– Dow Chemical Case– Soy Innovations– Danone Student Innovation– Burton D. Morgan Business Plan Competition– Elevator Pitch Competition

• Member of winning team in 2011 Hong Kong PolyU Innovation and Entrepreneurship Challenge

“ This program is unique. You will never find such a structured entrepreneurial program that teaches the basics of being an entrepreneur and provides networking opportunities and resources that students need. I met venture capitalists, angel investors, serial entrepreneurs and inventors through this program. I was inspired to go above and beyond talking and start doing.”

Sally Burns Heuss

“Purdue University’s Entrepreneurship and Innovation Certificate is extremely beneficial to the entire student body. Having the opportunity to participate in the program, while also pursuing a degree in my field of interest, played a huge role in my decision to attend Purdue. The ENTR program allows students to have the best of both worlds; getting to learn about starting your own business while simultaneously earning your degree in your specific field.”

• Apparel Design and Technology Major and Art Design Minor,

• Designs and sells handbags• http://www.handbagsbysallyburns.com

• Handbag design intern at JennaClaire Studio

• Designed bags and now they are their top selling.

Tony Coiro

“ I have really enjoyed the Certificate in Entrepreneurship and Innovation Program because the instructors say what they believe, mean what they say and encourage students to dream big. I consider ENTR 200 and 201 instructors my best contacts when it comes to asking business questions or just to bounce off new ideas “

• Physics Major, 2012• Developed an electric motorcycle• Participated in the Burton D.

Morgan Business Plan Competition and China study abroad program

• Involved with Indy 500 in the development of an electric vehicle track

• Co-founded the Electric Vehicle Club and a member of the Purdue Innovations student organization.

• Head Physicist at Indy Power Systems – hybrid and electric vehicle batteries

Jim Danielson

“ The Certificate program has taught me a significant amount of information that I am using to move this product forward. I am looking to start manufacturing small EV parts and selling them. I now know how to start up an LLC and market my idea. Also, the certificate program prepared me for the Burton D Morgan business competition. “

• Electrical Engineering Major• Created an electric Porsche 2009

– Uses no gas, is fully street legal and can reach speeds of up to 65mph

– Purchased car on Craigslist for $500 and sold it’s engine parts for $500

– Rebate of $4000 from the Illinois state government brought total cost to only $2000

– Designed with classmate, Sean Kleinschmidt

• Semifinalist in the Burton D Morgan Business Competition

• President of the Purdue Innovations Club & co-founder of the Electric Vehicle Club

• Peter Thiel Fellow - $100,000 and sabbatical from college

Neil Mylet

• B.S. Agricultural Economics• Launched LoadOut Technologies in 2009

– A smartphone industrial automation technology to monitor and control processes

– Markets include grain terminals, feeding lots, aggregation, manufacturing, etc.

• Technology named one of the top 50 agricultural inventions in 2011

• Featured onTruckingInfo.com, AgriNews, Farm Journal Magazine, iPhone Band, etc.

• Has 15 interns/recent grads from Purdue working with the company

“Purdue’s entrepreneurship program helped me turn my passion for agriculture into a vision for how I could utilize innovation to make a small contribution to the way mobile technology is utilized within the industrial

sector. Through numerous speakers, instructors, and fellow students representing an array of different majors young people are provided a small glimpse of what life is like outside of the college bubble.”

www.loadout.co

Shaun Greene

“The ENTR program at Purdue is one of the most helpful experiences that I had in college to prepare me for the "real world." The program’s focus on sustainable competitive advantage really helped me to understand how the technical skills I learned in my engineering degree need to be put in the perspective of market opportunities, not just engineering merit. …In just 10 months after graduating and completing the program, I starting working for a company where I've been able to pitch improvement ideas to the president , work on inbound marketing with the marketing department, and give weekly updates on my project's status to the project's investors, while working on a team that I help coordinate. 

• B.S. Electrical Engineering, 2010• Active in many Clubs/Groups

– Purdue Science Olympiad– Engineering Co-op Program– Business Studies in London (study abroad)– Undergraduate Research in Power

Electronics• Currently is a Firmware Engineer for

Indesign, LLC• Plans for the future

– I really enjoy the early stages of product development and design where concepts and decisions have the potential to set the project up for success and provide a better solution than anything currently in the market.

• My personal goals are to provide technology to people that makes things easier and simplifies tasks

Daus Aziz• Actuarial Science Major, Junior• Photographer and videographer• Created a behind the scenes video of

our annual Elevator Pitch Competition• http://

www.youtube.com/watch?v=bsOsDLiFNzQ&feature=youtu.be

• Created a video of “Beautiful Purdue”• Currently used at different

recruitment events.• http://www.youtube.com/watch?v=_

RoMwRNEURI&feature=channel_video_title

“Being a student in Certificate Program has been one of the best decisions that I've made. This program not only acts as a platform on how to make your ideas happen, but also gives you valuable skills & experiences to prepare for your life and career in the world of entrepreneurship."

Marisa Strupp

“I believe my entrepreneurship education really impacted me in the professional world. To be more specific, it has helped me grow confidence when meeting other professionals. Also, my presentation and leadership skills have grown because of the teamwork within the certificate classes. Overall, the program has given me an edge!”

• Public Relations and Rhetorical Advocacy Major & Spanish Minor

• Served as Vice President at Purdue for• The American Advertising

Federation chapter• The Public Relations Student

Society of America chapter• Working for BLASTmedia – PR and

social media firm• Interned since January• Working on YouTube research

campaigns, social media content and blogging.

Sawyer Sparks

“The Certificate Program has given me the opportunity to hone my entrepreneurial skills. There’s always someone offering great advice.”

• Agricultural Economics Major• Minor, Political Science• Launched Soy-Yer Dough in 2008

– A gluten-non toxic modeling compound aimed at children with allergies, previously known as Soy-Doh

– Has sold over $80,000 containers – customers include the National Geographic Museum

– Broke ground for a 6,000 sq. ft. manufacturing facility in his home town in Spring 2010

– Purchases all materials within US

• Appeared on ABC’s Shark Tank• Participated in Elevator Pitch

Competition, IEDC Collegiate Bootcamp• Other businesses

– Greene BioFuels, S&T Feeds, BioBLING SunSpa

Eric Vong

“Dave and I were talking one day, and he thought it would be a great idea to start a

business that involved an everyday customer product and aid a mission. He didn’t have the business background to get something off the ground, and I was

able to use what I learned in the entrepreneurship certificate program to

help get things launched.”

• B.S. Management Major, 2010• Currently a consultant with IBM Global

Business Services• Co-Founded SoapBox Soaps in 2009

– with Dave Simnick, a childhood friend

• For every bar of soap sold, they deliver a bar to a child in need somewhere in the world

• Works with manufacturer that provides handmade, certified organic soaps

• Working with the Clean World Foundation to distribute its product domestically and internationally

www.soapboxsoaps.com

Andrew Wynn• Communication Major & OLS Minor• Active in student and volunteer organizations

– Purdue Exponent and Family Services• Serving as a Peace Corps Small Enterprise

Development Volunteer in the West African nation of Senegal.

– Recognizes the important of innovation and entrepreneurship in the global economy

• Long term goals include obtaining additional education in International Development & one day working for either the United States Foreign Service or the United Nations

“The skills and concepts I learned from the Certificate Program will be directly applied to foster innovation and promote the spirit of entrepreneurship in a region desperately in need of economic development. Current systems in many developing nations have created a culture of reliance on handouts by government, charity and non-government organizations to facilitate business. By applying knowledge learned from the Certificate Program, I will encourage sustainability among entrepreneurs and small businesses in growing economies. “

ENTREPRENEURIAL STUDENTS AND ALUMS

THANK YOU

FOR MORE INFORMATION OR TO GET INVOLVED, PLEASE CONTACT:

NATHALIE DUVAL-COUETILASSOCIATE PROFESSOR, TECHNOLOGY, LEADERSHIP AND INNOVATION

DIRECTOR, CERTIFICATE IN ENTREPRENEURSHIP AND INNOVATION PROGRAMASSOCIATE DIRECTOR, BURTON MORGAN CENTER FOR ENTREPRENEURSHIP

NATDUVAL@PURDUE.EDU765-494-7068

Certificate Requirements – 5 courses• Required courses

for all students• (2 courses, 6

credits)

• ENTR 20000• Introduction to Entrepreneurship and Innovation

• ENTR 31000• Marketing and

Management for New Ventures

• Option courses• (2 courses, 6

credits)

• Within or outside major area of study

• Each school typically has at

least one offering

• Capstone courses or experiences• (3 credits*)

• ENTR 48000• Entrepreneurship

Capstone

• Global Entrepreneurship

• Interns for Indiana• Other approved

courses

*Students can alternately choose to do 1 option course with 2 capstones

What do we teach?Decision to Become an Entrepreneur Introduction to Entrepreneurship Developing Successful Business Ideas Recognizing Opportunities and Generating Ideas Feasibility Analysis Writing a Business Plan Industry and Competitor Analysis Developing an Effective Business Model Moving from an Idea to an Entrepreneurial Firm Preparing the Proper Ethical and Legal Foundation Assessing a New Venture’s Financial Strength and Viability Building a New-Venture Team Getting Financing or Funding Managing and Growing an Entrepreneurial Firm Unique Marketing Issues The Importance of Intellectual Property Preparing for and Evaluating the Challenges of Growth Strategies for Firm Growth Franchising

Certificate Program Ecosystem

National Collegiate

Inventors and Innovators

AllianceNational Science

Foundation

Lilly Endowment, Inc.

Kauffman Foundation

Competitions• Elevator Pitch• BDMCE -Business Plan

•Soybean Innovation

Certificate in Entrepreneurship

and Innovation Program

• Launching Tomorrow’s Leaders – enhancing student success in careers

• Promoting Discovery with Delivery – economic development & entrepreneurship

• Meeting Global Challenges – addressing grand challenges of humanity

Global Study Abroad• China Mexico Italy Denmark Ireland

Research Funding

Academic Excellence

Experiential Opportunities

StudentScholarship

s

Curriculum Development Grants

New Courses• Global• Women & Leadership• Entrepreneurial Capstone

Engineering 20/20

CommunityEntrepreneurial Learning Community

ENTR 20000Rated Top 5

Course

Entrepreneurial

CommunityK-12 Alumni

Entrepreneurship Boot Camp for Veterans

Small Business

Development

Military Family

Research Institute

Internships• DURI• IFI

Young Entreprene

urs Program

Young Entreprene

urs Program

Women’s Mentoring Program

Economic Developmen

t Administrati

on

National Science Foundation

American Council for International

Education

Student Groups

• Purdue Innovations

• Electric Vehicle• Synapse

Engagement

RATE YOUR ENTREPRENEURIAL ABILITY

Source: Entry survey n=3101, Exit survey n=556 (through Spring 2012)

ENTRY EXIT0%

20%

40%

60%

80%

100%

Average or Be-low, 46%

Average or Be-low, 22%

Above Av-erage, 45%

Above Av-erage, 63%

Excellent, 9% Excellent, 15%

John Bohlmann

“The Certificate in Entrepreneurship and Innovation Program helped give me the contacts and presentation experience needed to launch my own technology venture. College is the best time to start a business, and Purdue's Certificate Program proves why.”

• B.S. Computer Science• Co-Founder of the Digital Literacy Contest

– Participants to compete, find and evaluate information online, beyond the use of Google

• Created the Digital Democracy Contest– Digital Literacy Contest spin-off that encouraged citizenship among

high school students

• Created Coding Cognitions– A blog dedicated to coding

• Currently developing a business to improve human & computer interactions (a new way of interacting with mobile devices)

• Member of the Purdue Innovations Club• 2008 Burton Morgan Business Plan Competition

Winner• Recipient of the MacArthur Young Innovators Award• Currently working at Booz Allen and Hamilton

Kristeen Hudson and Brian Paplaski

“ Without the Certificate Program, MissionMatchUp would have never gotten off the ground. The program gave our team the fundamental knowledge and confidence needed to start the company, which has been one of the most rewarding things we have done while in college. We would have never pursued this avenue without the encouragement of the Certificate Program faculty.”

www.missionmixup.com

• Graduates, May 2009– Kristeen, B.S. Computer Graphic Technology

Employed by Exact Target in Indianapolis– Brian, B. S. Accounting and Finance

Employed by Morningstar in Chicago

• Launched MissionMixUp in 2008

• Social networking and fundraising site for people interested in mission trips

• Participated in the 2009 Certificate Program Elevator Pitch Competition

• 2009 Winners of the Burton D. Morgan Business Plan Competition

Byron Young• Management Major & Marketing Minor• President of the Society of Minority

Managers• One of 200 students nationwide chosen

as a Career Preparation Fellow by Management Leadership for Tomorrow

• Working for Target as a merchandise planning business analyst

• He will analyze trends, forecast inventory and negotiate purchases

• Interned at Target over the summer• Receive the Intern of the Year

Award• Active in the Lafayette Urban Ministry

“The certificate program helped me to understand new enterprises, how to think innovatively and how to write business plans,” Byron says. “That experience, combined with my concentration in marketing, has taught me to be both an entrepreneur and an intrapreneur. I’m going to be excited to go to work every day.”

John Bohlmann

“The Certificate in Entrepreneurship and Innovation Program helped give me the contacts and presentation experience needed to launch my own technology venture. College is the best time to start a business, and Purdue's Certificate Program proves why.”

• B.S. Computer Science• Co-Founder of the Digital Literacy Contest

– Participants to compete, find and evaluate information online, beyond the use of Google

• Created the Digital Democracy Contest– Digital Literacy Contest spin-off that encouraged citizenship among

high school students

• Created Coding Cognitions– A blog dedicated to coding

• Currently developing a business to improve human & computer interactions (a new way of interacting with mobile devices)

• Member of the Purdue Innovations Club• 2008 Burton Morgan Business Plan Competition

Winner• Recipient of the MacArthur Young Innovators Award• Currently working at Booz Allen and Hamilton