MISSION ANALYTICS

This content is proprietary and confidential information of Novetta. It is not intended to be distributed to any third party without the written consent of Novetta.

Machine learning-powered native-language sentiment and media analytics platform.

Novetta Mission Analytics delivers near real-time pattern and behavioral analysis of social, print,

and broadcast media content. Its intelligent fusion of machine learning and human-in-the-loop

processes creates structured data from multiple streams of publicly available information. Using

native-language analysis of messaging and sentiment to discover trends and behavioral shifts,

Novetta Mission Analytics provides quantitative visibility into threats and sources of influence.

K E Y F E A T U R E S• Applies state-of-the-art machine learning and natural language processing tools (e.g., ULMFiT, BERT) to

nuanced, human-curated datasets for best available analytics at mission speed and scale.

• Extract patterns from traditional media, social media, customer data, and third-party data.

• Pinpoint shifts in influence, narrative, and tone that signal emerging threats and opportunities.

• Inform operational assessments and future planning efforts via customized indicators and metrics.

• Investigate cross-channel coverage and narratives around key events, people, and organizations.

• Protect personally identifiable information (PII).

NOVETTA.COM | (571) 282-3000 | contact@novetta.com

O P E N S O U R C E A N A L Y T I C S

This content is proprietary and confidential information of Novetta. It is not intended to be distributed to any third party without the written consent of Novetta.

NOVETTA.COM | (571) 282-3000 | contact@novetta.com

E N T I T Y - C E N T R I C B E H A V I O R A N D T R E N D A N A L Y S I SMap entities, messaging, and sentiment in a dynamic operational environment.

Use Case: U.S. government customer tracks shifts in messaging behavior of influential foreign leader.

D I S I N F O R M A T I O N P R O P A G A T I O N A N D R E S O N A N C E A S S E S S M E N TIdentify and assess disinformation narratives in social and traditional media data.

Use Case: U.S. government customer discovers new disinformation narratives emerging in near real-time and quantifies their resonance in target audiences’ social media.

T H R E A T I N D I C A T O R S A N D W A R N I N G SCollect nascent political and security content continuously to discover emerging threats before adversaries reach critical strength.

Use Case: Analysis of FM radio content warns an agency of an emerging non-state armed group six months before its involvement in a major terror attack (Mali, November 2015).

G E O P O L I T I C A L I N S I G H T A N D I N F L U E N C E A N A L Y S I SMap influence and visibility across media markets and target audiences of interest.

Use Case: U.S. government customer assesses reach of its messaging on NATO activities as compared to that of neutral and hostile entities.

M I S S I O N A N A L Y T I C S MACHINE LEARNING-POWERED NATIVE-LANGUAGE SENTIMENT & MEDIA ANALYTICS PLATFORM

Novetta’s Digital Media Services enables customers to share content across satellite broadcasts, traditional

media, social media, and mobile devices. Our unique tracking technology enables customers to measure content

reach, quantify viewership, and analyze audience demographics. These metrics help customers refine campaigns

to amplify reach and identify messaging best practices.

D I G I T A L M E D I A S E R V I C E S