Novetta Identity AnalyticsSolution Overview

Identity Analytics • 7921 Jones Branch Drive • McLean VA 22102 • ontact@ novetta.comc

FAST FEATURES• Delivers an integrated, linearly- scalable platform that supports data integration, entity resolution, and analytics• Supports Cloudera, Hortonworks, MapR, and Apache Hadoop distributions• Uncovers patterns, trends, and relationships between people, locations, organizations, events and products• Predicts behavior associated with customer retention, risk, and fraud.

Uncover Hidden Insights Buried in Your DataNovetta Identity Analytics leverages the power of big data to provide organizations with an information edge. It is the only end- to-end advanced analytics software with integrated multi-source, data integration and entity resolution powering large-scale analytics. Whether it is business intelligence, customer and marketing analytics, or fraud and risk analysis, Novetta can help you quickly tear down those silos to uncover the insights that drive better decisions.

Providing Unified Views across Multiple Systems and SourcesIn order to make data-driven decisions, organizations need a clear picture; hence, unification across data sources is essential. Uncovering new insights from unrelated data sources is impossible without a trusted and repeatable unification process. Non-invasive unification that preserves data integrity without changing or manipulating source data, that builds trust and enables multiple teams and processes to use the same data. Novetta Identity Analytics addresses this challenge with unified views of people, locations, organizations, events and products across multiple systems and sources. By creating multi-source, multi-data type unified views and applying trending and grouping analysis, organizations can quickly uncover what has happened. Witha foundation built on a clear unified view of a single individual, John Smith for instance, an analyst can trust to whom the trending, grouping, behavioral, and event analysis applies. Data is not “lost” because of an inability to link John Smith to J Smith.

Get More Value Out of Big DataEnterprise data is increasing at an alarming rate. An International Data Corporation (IDC) study estimates that data is growing at 50 percent a year and will grow by 50 times by 2020. The study determined that unstructured information would account for 90 percent of the data created over the next decade. Extracting meaningful value from this plethora of data can mean the difference between business success and failure.

In response to these changing dynamics in the marketplace, organizations have begun making investments in big data technology to meet the challenge. In Gartner’s 2013 big data study, 64% of organizations are either investing or plan to invest in big data technology within the next year. These leaders are experimenting with non-traditional datasets to improve current business practices to increase customer intimacy, increase process efficiency, reduce costs, and better detect risk. Unfortunately, even though they made early investments in big data technology, they are still struggling to find the value. Big data platforms

have become data lakes and storage locations for transactional data, log data, email, documents, sensor data, free-form text, social media data, geospatial data, etc. Though all data sets are now co-resident within one big data platform, each source has remained its own silo. Analytics and discovery applications are only able to support a specific, self-contained dataset. The promise of new insights seems far from reality.

With integrated link, relationship and context analyses, Novetta Identity Analytics tells organizations why an event occurred, what the role isf the each individual involved, and the context behind all relationships. Traditional analytic methods limit an analyst to only understanding the cause and effect at a macro-level, limiting their ability to drill down to provide, for example, the specific reason an individual customer decided to close their account. Only then do they have information you can ACT ON.

After understanding why an event occurred and who was involved, organizations must be able to put those insights into action with an awareness of what will happen next. Novetta Identity Analytics accelerates an organization’s ability to predict and forecast behavior with time-series, affinity, geospatial, and cluster analysis to uncover the variables and patterns that will drive future behavior.

Leveraging intelligence gained from prediction and forecastingis fundamental to driving value from an organization’s data. With decision-tree and rule-induction analytics, Novetta Identity Analytics positions organizations to get ahead by empowering an analyst to detect patterns and construct rules to compensate for what is now “expected” future behavior.

AT A GLANCE• Generates opportunity from your Hadoop Data Lake with a suite of advanced analytics for banking, insurance, healthcare, and retail• Empowers businesses to ask more complex questions, with accurate and rapid response• Fuses structured and unstructured data to unlock the hidden insights of all enterprise data• Reduces the signal-to-noise ratio associated with Big Data• Accelerates value of enterprise systems

Statistics

Descriptive Analysis

Multi-source Unified ViewsGroupingSource and Data MetricsText Analysis

Diagnostic Analysis

Network AnalysisLink AnalysisContext AnalysisRole AnalysisRelationship Analysis

Predictive Analysis

Time-Series AnalysisCluster AnalysisAffinity AnalysisGeospatial AnalysisHeirarchical Analysis

Prescriptive Analysis

Rule-InductionHeirarchical ModelsDecision Trees

Building on resolved data, Novetta Identity Analytics provides a full suite of statistics and analysis offerings to answer the complex business questions.

Identity Analytics • 7921 Jones Branch Drive • McLean VA 22102 • ontact@ novetta.comc

FAST FEATURES• Delivers an integrated, linearly- scalable platform that supports data integration, entity resolution, and analytics• Supports Cloudera, Hortonworks, MapR, and Apache Hadoop distributions• Uncovers patterns, trends, and relationships between people, locations, organizations, events and products• Predicts behavior associated with customer retention, risk, and fraud.

Flexibility: Novetta Identity Analytics easily augments your existing business intelligence, data management and data integration solutions eliminating the need to build out a new platform to support these new datasets. Organizations can perform analytics designed for the complexity of big data variety, volume and velocity, and feed the results into an existing system. Hence, Novetta allows you to leverage new datasets without unnecessary and expensive disruptions to current enterprise processes.

Cross-enterprise information sharing: Novetta Identity Analytics is designed to accelerate the business value of data with multi-team support. Its unique design enables multiple teams and individuals to use the same data simultaneously and ask many questions without needing to make multiple copies of the data.

From Complexity to Clarity: Novetta delivers agile big data solutions and services to organizations worldwide. Our advanced analytic software cuts through the clutter and empowers our customers to quickly extract value from massive amounts of data. Our solutions—which include Identity Analytics, Cyber Analytics and Multi-INT Analytics —provide the clarity and actionable insight needed to meet our customers’ most challenging business requirements.

Runs natively on Hadoop: Novetta Identity Analytics turns Hadoop Data Lakes into valuable resources of business opportunity. Its native Hadoop support simplifies deployment and ensures organizations get more out of their big data platform technology. Don’t move the data to the analytic application over and over. Take the analytic application to the data once!

Scale: Novetta Identity Analytics has been successfully deployed to support hundreds of structured and unstructured sources with tens of billions of records. Whether it is a simple five-node cluster or a complex cluster of hundreds of nodes, Novetta Identity Analytics provides the linear scalability organizations need to scale up and down based on business needs.

Speed: Novetta Identity Analytics empowers customers with the speed to lead. With Novetta Identity Analytics, analysts can answer multiple, complex “what if” questions in the time it takes other systems to answer the first simple question.

Uncover Hidden Insights Buried in Your DataNovetta Identity Analytics leverages the power of big data to provide organizations with an information edge. It is the only end- to-end advanced analytics software with integrated multi-source, data integration and entity resolution powering large-scale analytics. Whether it is business intelligence, customer and marketing analytics, or fraud and risk analysis, Novetta can help you quickly tear down those silos to uncover the insights that drive better decisions.

Providing Unified Views across Multiple Systems and SourcesIn order to make data-driven decisions, organizations need a clear picture; hence, unification across data sources is essential. Uncovering new insights from unrelated data sources is impossible without a trusted and repeatable unification process. Non-invasive unification that preserves data integrity without changing or manipulating source data, that builds trust and enables multiple teams and processes to use the same data. Novetta Identity Analytics addresses this challenge with unified views of people, locations, organizations, events and products across multiple systems and sources. By creating multi-source, multi-data type unified views and applying trending and grouping analysis, organizations can quickly uncover what has happened. Witha foundation built on a clear unified view of a single individual, John Smith for instance, an analyst can trust to whom the trending, grouping, behavioral, and event analysis applies. Data is not “lost” because of an inability to link John Smith to J Smith.

With integrated link, relationship and context analyses, Novetta Identity Analytics tells organizations why an event occurred, what the role isf the each individual involved, and the context behind all relationships. Traditional analytic methods limit an analyst to only understanding the cause and effect at a macro-level, limiting their ability to drill down to provide, for example, the specific reason an individual customer decided to close their account. Only then do they have information you can ACT ON.

After understanding why an event occurred and who was involved, organizations must be able to put those insights into action with an awareness of what will happen next. Novetta Identity Analytics accelerates an organization’s ability to predict and forecast behavior with time-series, affinity, geospatial, and cluster analysis to uncover the variables and patterns that will drive future behavior.

Leveraging intelligence gained from prediction and forecastingis fundamental to driving value from an organization’s data. With decision-tree and rule-induction analytics, Novetta Identity Analytics positions organizations to get ahead by empowering an analyst to detect patterns and construct rules to compensate for what is now “expected” future behavior.

Novetta Identity Analytics integrates into heterogeneous environments and accurately resolves data records at high speeds, bringing trust to the big data analytics.

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Quickly determine:What happened?Why did it happen?

AnalyzeExploreIntegrate& Manage

Identity Analytics • 7921 Jones Branch Drive • McLean VA 22102 • ontact@ novetta.comc

Flexibility: Novetta Identity Analytics easily augments your existing business intelligence, data management and data integration solutions eliminating the need to build out a new platform to support these new datasets. Organizations can perform analytics designed for the complexity of big data variety, volume and velocity, and feed the results into an existing system. Hence, Novetta allows you to leverage new datasets without unnecessary and expensive disruptions to current enterprise processes.

Cross-enterprise information sharing: Novetta Identity Analytics is designed to accelerate the business value of data with multi-team support. Its unique design enables multiple teams and individuals to use the same data simultaneously and ask many questions without needing to make multiple copies of the data.

From Complexity to Clarity: Novetta delivers agile big data solutions and services to organizations worldwide. Our advanced analytic software cuts through the clutter and empowers our customers to quickly extract value from massive amounts of data. Our solutions—which include Identity Analytics, Cyber Analytics and Multi-INT Analytics —provide the clarity and actionable insight needed to meet our customers’ most challenging business requirements.

Runs natively on Hadoop: Novetta Identity Analytics turns Hadoop Data Lakes into valuable resources of business opportunity. Its native Hadoop support simplifies deployment and ensures organizations get more out of their big data platform technology. Don’t move the data to the analytic application over and over. Take the analytic application to the data once!

Scale: Novetta Identity Analytics has been successfully deployed to support hundreds of structured and unstructured sources with tens of billions of records. Whether it is a simple five-node cluster or a complex cluster of hundreds of nodes, Novetta Identity Analytics provides the linear scalability organizations need to scale up and down based on business needs.

Speed: Novetta Identity Analytics empowers customers with the speed to lead. With Novetta Identity Analytics, analysts can answer multiple, complex “what if” questions in the time it takes other systems to answer the first simple question.