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Online Networking Tips For Canadian Magazine Writers: LinkedIn, Twitter & FacebookTRANSCRIPT
The Online Networker Doesn’t Do LunchLisa Murphy, http://twitter.com/lisamurphyTO; http://www.linkedin.com/in/lisamurphyto
• “The networking that matters is helping people achieve their goals.” Seth Godin, best selling author & entrepreneur
• “I don’t do lifecasting but mindcasting on Twitter,” says Jay Rosen, NYU journalism professor. “I’ve hand-built my own tipster network.”
• “It’s not who you know, but who knows of you.” Guy Kawasaki, author, Alltop founder
• "You should only follow people who you trust, you think are interesting, or that you learn from," says Jeremiah Owyang, a senior Forrester analyst.
Networking Wisdom
• Magazine editors have never been busier – rarely assign pitched articles, so you need to stay top of mind
• Opportunity to learn from other journalists, editors, professors and experts
• Chance to share latest work and get new leads, insights on trends, etc.
• Create new business opportunities and renew old business acquaintances
• Get breaking news and find new story sources• Your competitors (and colleagues) are doing it
Why Online Networking Matters
• LinkedIn has over 41 million members in over 200 countries (1 million in Canada), including HR
• Online resume with recommendations
• Ability to connect with editors and writing stars you know (barely)
• Find out about jobs before they’re posted
• Keep people abreast of your recent successes (and challenges)
How LinkedIn Can Benefit You
• Join groups, find experts, ask questions within groups
• Share SlideShare presentations
• Post WordPress blogs• Get expert responses from
LinkedIn Answers• Be proactive and
collaborative for best results
What’s New On LinkedIn
• DO• Update your status at least
once a week, with links to work
• Include a recent picture• Include website or blog
address (post blogs, too) • Seek and give
recommendations• Join relevant groups; share
wisdom; ask questions• Make sure your LinkedIn
profile is public
LinkedIn Dos & Don’ts• DON’T• Rush your bio and
summary. Keyword it.• Overstate your credentials• Connect with people whom
you’ve never worked or connected with
• Avoid your friends• Ignore the LinkedIn
Updates• Get complacent – keep
linking
• Ann Smarty is now Director of Media at Search & Social Media, LLC
• Emdad Ahmed * LION * Looking for Sales Manager for New York
Office
• Marnie Peters has joined 3 groups, including Rotman MBAs (University of Toronto) and ThoseinMedia (The Who's Who in All of Media)
• Anji Barton is reading Groundswell: Winning in a World Transformed by Social Technologies
• Ann Smarty recommends colleague Loren Baker Managing Partner at Search & Social Media, LLC “Loren is an awesome person to work with: he is reliable, easy-going and creative. I enjoy following ...”
• Ellen Friedland, Susan Brozek Scott and Joanne Quinn Smith commented on: Can Journalists be Entrepreneurs?
Good LinkedIn Use
• Joe Chidley, editor of Canadian Business
• Lindsay Borthwick, editor of GreenLiving
• Jacqueline Kovacs, deputy editor, Today’s Parent
• Lesa Hannah, beauty editor at FASHION magazine
Magazine Editors on LinkedIn
• Meredith Erickson, Editor at Large, Maisonneuve
• Penny Caldwell, editor at Cottage Life
• Ian Portsmouth at Profit Magazine
• PLUS, other writers to connect with
• How to use LinkedIn http://learn.linkedin.com/new-users/
• Journalists Should Customize Social Networks to Maximize Experience http://www.pbs.org/mediashift/2009/06/journalists-should-customize-social-networks-to-maximize-experience152.html
• WSJ rules for social media conduct: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003972544
• Using LinkedIn: a journalist's guide http://www.j-source.ca/english_new/detail.php?id=2903
• Ten Ways to Use LinkedIn to Find a Job http://blog.guykawasaki.com/2009/02/10-ways-to-use.html
Helpful LinkedIn Articles
• Quadrupled traffic; 17 million U.S. visitors in April alone
• Breaking news updates by the second• Ability to share your expertise with
influential people in your field, including editors, authors, experts and journalism stars
• Find out about jobs before they’re posted; connect with HR managers
• Keep people abreast of your recent work• Follow trends, get story ideas
How Twitter Can Benefit You
Twitter Dos
• Participate in conversations such as #journchat and #editorchat
• Ask questions• Share knowledge, stats and findings (with
links & sources)• Share opinions that you’d be willing to
discuss at any work gathering• Find people through wefollow.com,
search.twitter.com, monitter.com, Mr. Tweet
• Retweet people, respond, thank and praise• Be warm, genuine and professional• Use professional photo, not avatar
Good Twitter Use
• Be informed and knowledgeable• Only 11% of consumers use RSS,
so that makes you a superstar• Most magazine websites, Google
News, blogs, all sites, have RSS Feeds
• Gain a deeper understanding of your beats, use Google Alerts
• Educate yourself on new and upcoming topics
• Get new story ideas
Share Information From RSS Feeds
Twitter Don’ts
• Protect your tweets• Make it all about you, you, you• Say something you’d regret if an editor or
employer saw it on Google• Be dishonest if you’re researching a story• Disparage people, just block or unfollow• Follow only people you know• Tweet about something that would be better
sent via direct message (DM)
• @lisatant (Flare)• @pennycaldwell (Cottage Life)• @gfscott (THIS Magazine)• @Ian_Portsmouth (Profit)• @meganmcchesney (Canadian
Family)• @VlatonaSHAPE (Shape
Magazine)
Magazine Editors On Twitter
Other Media People On Twitter
• The Best Techniques For Building Your Tribe On Twitter The Right Way http://blog.steffanantonas.com/techniques-for-building-your-tribe-on-twitter-the-right-way.htm
• How To Use Twitter As A Twool: http://blog.guykawasaki.com/2008/12/how-to-use-twit.html
• How to Get More Followers on Twitter http://www.twitip.com/how-to-get-more-followers-on-twitter/
• 10 Cool Twitter Tools: http://dailytwitips.com/10-cool-twitter-tools/
• Twitter: What You Can Do And How You Can Do It: http://www.slideshare.net/truedigital/twitter-what-you-can-do-and-how-you-can-do-it
• Twitter Etiquette: Five Dos and Don'ts http://www.cio.com.au/article/276218/twitter_etiquette_five_dos_don_ts?pp=1&fp=512&fpid=1704353564
Helpful Twitter Articles
• 200,000,000 active Facebook users today• Editors frequently use Facebook to e-mail writers
for whom they don’t have contact info• Post updates about published work to encourage
magazine sales or increase traffic (editors appreciate)
• Great opportunity to find sources via your friends and Facebook Groups
How Facebook Can Help You
• DO• Decide whether FB is
personal or professional, set privacy settings
• Update your status daily, with links to work
• Include links to your site, blog, LinkedIn & Twitter pages
• Use your status updates and groups to find story sources
• Join groups; help other journalists by sharing
Facebook Dos & Don’ts
• DON’T• Connect with people whom
you don’t consider friends or close colleagues
• Post pictures or posts that could damage your reputation
• Complain about your current editor, story or employer
• Litter your page with annoying apps
• Friend story sources
• Facebook Etiquette: Five Dos and Don'ts• http://www.cio.com/article/465099/
Facebook_Etiquette_Five_Dos_and_Don_ts?page=1• Facebook for journalists
http://blogs.telegraph.co.uk/shane_richmond/blog/2008/01/11/facebook_for_journalists
• How Should Journalists Use Facebook? http://poynter.org/column.asp?id=77&aid=163829
Helpful Facebook Articles
• YouTube, Reddit, Digg, FriendFeed, NewsVine, StumbleUpon, etc. etc.
• Read 50 Social News Websites: A List of General and Niche Social Media Communities: http://www.doshdosh.com/list-of-social-media-news-websites/
Other Social Media Opportunities
Don’t Forget E-mail
• You don’t have to send a pitch – simply send a quick e-mail to editors you work with letting them know you’re free.
• Ensure your e-mail signature includes your phone number, invoicing address, LinkedIn & Twitter address, or links to your published work.
• E-mail or tweet with congratulations or praise to editors and writers on recent awards or stories
• Consider holiday gifts for the editors you’ve worked with (even homemade cookies)
• Deliver great results, on time, and show a positive attitude to everyone on staff (online and off)
• Help your editors (and fellow writers) to get more out of social media, too!
Spread The Love (And Professionalism)
• How Journalists Can Leverage Social Media http://www.socialmediaexplorer.com/2009/02/26/how-journalists-can-leverage-social-media/
• How to turn online social networking into real-life relationships http://www.10000words.net/2009/04/online-networking-tips-for-introverted.html
• Social Networking for Journalists http://www.slideshare.net/kate.thompson.sa/social-networking-for-journalists-presentation
Other Helpful Articles