Online Video – Market AnalysisFor local use only

Content Tab Known model Some Internet market statistics Video content Genre Popularity T.O.P. of the Top Competitors References & Credits

Known Model Hulu

On-demand streaming video. Professional –generated. Over-the-top subscription.

Similar Model: VEVO Youtube

Video sharing. User-generated. Similar model: Vimeo, Youku, Tudou

Both: Ad-supported.

US Market Share

Viewing Sessions (000) Unique Viewers (000)

3009051

158073160974 24368502683

62053

Views in 1 Month (July 2011)Youtube Hulu VEVO

Some Statistics 86% US internet audience viewed online

video 34.58% VN used Internet

40% accessed Internet via mobile devices (Apr 2011)

Mobile is the new lifestyle

Vietnam Phone Market:2010 to 2009: +150%2011 to 2010: +178.7%Total: 161.5 million mobile accounts by the end of 2011

Smartphone & 3G

3G Services are introduced in Vietnam in Nov, 2009 18% mobile devices are 3G-enabled (Q2-2011)

Video statistics Average Video Duration: 5.3 minutes Average Video Ad Duration: 30 seconds

Video Content TV Series:

Korean dramas Chinese dramas

Hongkong: TVB, TVA… Taiwan Mainland

V-dramas US series

Movies Hollywood Chinese Korean

More Video Content Music Video Show

Reality TV show Comedy/Music live show

Children Teaching Music video Cartoon

Other Documentary Cooking

Genre Popularity (Top)

Japanese Series

Chinese Series

Chinese Movies

VN Movies & Series

Genre Popularity

Average

Why 3?Native & easy to follow

VN movies & series

•No subtitles No need to read. Viewers can “hear” while doing other things.•No dubbing No post-processing. Update instantly.•Familiar with Vietnamese life.

The power of Hallyu waveKorean series• Hot and trendy among teen viewers.• Highly attractive to Vietnamese housewives.•Familiar with East Asia culture.

The (Martial) Art of WarChinese movies• A fan generation of wuxia novels (Jin Yong) and martial art movies (Jackie Chan, Jet Li and Donnie Yen).

• Highly attractive to Vietnamese househusbands.•Familiar with East Asia culture.

Top VN Movies & Series TitlesNo. Titles Casts1 Cô gái xấu xí Ngọc Hiệp, Chi Bảo, Lan Phương, Bình Minh, Phi Thanh Vân…

2 Bỗng dưng muốn khóc Tăng Thanh Hà, Lương Mạnh Hải, Hiếu Hiền, Thanh Thủy…

3 Vụ án Năm Cam Hai Nhất, Minh Hoàng, Lan Phương…

4 Ngôi nhà hạnh phúc Lương Mạnh Hải, Minh Hằng, Thủy Tiên, Lam Trường…

5 Tóc rối Midu, Tuấn Tú, Phi Thanh Vân, Xuân Lan, Ngọc Quyên…

6 Chuyện tình đảo ngọc Kim Tuyến, Vĩnh Thụy, Đức Tiến, Hiếu Hiền, Hoàng Anh…

7 Một thời ta đuổi bóng Khương Thịnh, Vân Trang, Tú Vi, Mai Huỳnh, Kim Xuân…

8 Cổng mặt trời Hòa Hiệp, Lê Bê La, Ngọc Lan, Tú Vi, Hùng Thuận…

9 Cuộc chiến hoa hồng Quỳnh Anh, Hoàng Anh, Ngọc Ngoan, Lê Khánh, Khương Ngọc…

10 Cho một tình yêu Mỹ Tâm, Tuấn Hưng, Quang Dũng, Minh Tú, Tiến Đạt…

Top Korean Series TitlesNo. Titles Casts1 Boys Over Flower Kim So Eun, Ku Hye Sun, Lee Min Ho, Kim Hyun Joong…

2 Comrades Choi Soo Jong, Lee Tae Ran, Lee Deok Hwa, Kim Roi Ha…

3 49 Days Nam Gyu Ri, Lee Yo Won, Jo Hyeon Jae, Bae Su Bin…

4 My Princess Song Seung Hun, Kim Tae Hee, Park Ye Jin, Ryu Soo Young…

5 City Hunter Lee Min Ho, Park Min Young, Lee Joon Hyuk…

6 Dream High Suzy, IU, Kim Soo Hyun, Taecyeon, Ham Eun Jung, Wooyoung

7 The Fugitive Plan B Rain, Lee Na Young, Daniel Henney, Lee Jeong Jin, Yoon Jin Seo

8 Secret Garden Ha Ji Won, Hyun Bin

9 Baker King Yoon Shi Yoon, Eugene, Joo Won, Lee Young Ah

10 Iris Lee Byung Hun, Kim Tae Hee, T.O.P., Kim So Yeon…

Top Chinese Movies TitlesNo. Titles Casts1 Shaolin 2011 Andy Lau, Nicholas Tse, Wu Jing, Xing Yu, Fan Bingbing

2 Fists of Fury Bruce Lee, Maria Yi

3 Iron Monkey 2 Donnie Yen, Billy Chow, Ma Wu, Steve Benson

4 Hoang Phi Hong Jet Li, Yuen Bao, Jackie Cheung

5 Stephen Chow Collection Stephen Chow (Chau Tinh Tri)

6 True Legend Vincent Zhao, Zhou Xun, Jay Chou, Michelle Yeoh

7 A Chinese Ghost Story Louis Koo, Liu Yifei, Yu Shaoqun, Kara Hui, Louis Fan

8 Ip Man 2 Donnie Yen, Sammo Hung, Simon Yam, Fan Siu Wong

9 Casino Tycoon Andy Lau, Chingmy Yau, Paul Chun

10 The Lost Bladesman Donnie Yen, Jiang Wen, Alex Fong, Betty Sun

Genre Popularity (Bottom)

CookingChildren music

DiscoveryCartoon

VN Music LiveshowJapanese SeriesKorean Movies

Genre Popularity

Average

Why 3?Only smart nerds watch Discovery ChannelDiscovery

• Long, unattractive and unentertaining to many people.• Lack of topics & titles.

Target viewers do NOT surfChildren music

• Target viewers are 2-7 years olds, who need their parents’ help to surf web.• The older prefers to watch films • Lack of titles.

Back to the kitchen & make me a sandwich!Cooking

• Basic cooking skills are mostly inherited. • Modern women prefer cooking class with direct tips & tricks from classmates &

mentors.• Lack of cuisine & titles.

Competitor Video Sites International sites (slide 3) Vietnamese sites

Site VN rank Worldwide rankv1vn.com 113 1087860s.com.vn 221 26074kenh88.com 358 17186phimnhanh.net 364 50539Thegioiphim.com 386 13687123phim.net 835 79719hayghe.clip.vn* 63 9207video.zing.vn* 4 446

Illegal video sites ModelSplit &

upload to EXTERNAL

video hosting service

•4Shared, VideoBB, DailyMotion, Youtube

Indexing•Embed video in their own site

Optimization• Good

SEM & SEO

References & Credits Blog.nielsen.com Blog.ngochieu.com Cimigo’s Vietnamese NetCitizens 2011

Report Alexa.com