By HIT Virtual

Online VideoDistribution

Emails that contain video generate a 55% increase in click-through rates.

• Put the word “video” in the email subject line

• Put an engaging thumbnail image of the video in the email body with a play button which is hyperlinked to a landing page or website page with a continuation of the message/theme of the email.

• Use calls to action like “watch now” and “play” buttons

Email

Videos are shared 1200% more than links and text combined.

• Determine which of your social platforms are generating the best results. Focus your efforts on those channels.

• Adapt and personalize content for the style and viewing habits of each channel.

• Focus on distributing content across social channels that is shareable.

• Always include calls to action back to your own website.

Social Media

Using videos on landing pages can actually increase conversions by 86%

• Spice up your blog content with video posts - short case studies, interviews, product announcements/demos, event highlight reels and videos of company leadership.

• Use teaser videos in blog posts to drive traffic to other content assets or campaigns.

• Embed full videos in blog posts to help drive blog engagement. Use the word “video” in the blog headline.

Blogging

• YouTube

• Vine

• SlideShare

• BizSugar

• Curation Sites

Other Places to Post Your Video

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