online seller norwich meetup - vdepot 9th mar, 2016
TRANSCRIPT
6 Tips for eCommerce Fulfilment
Lansdowne Conference Centre Norwich9th March 2016
2015201420122011201020062003
My Experience
Expe
rienc
e
Your Fulfilment Experience?
1. Not quite started yet2. I do it all myself (from home)3. I do it all myself with (additional storage)4. I own a warehouse and have a team5. I outsource my fulfilment
What is your biggest fulfilment challenge?
Tip #1 Export
Expo
rt
Tip #1 Export
Internet usage 2000
0
175
350
525
700
China India US Japan Germany
Expo
rt
Tip #1 Export
Internet usage 2015
0
175
350
525
700
China India US Japan Germany
Expo
rt
0
150
300
450
600
UK US China
$Bn
Biggest eCommerce Spender
Tip #1 Export
Expo
rt
Research, Research, Research Base Strategy on research
Payment plans System is key
Focus on Fulfilment
Tip #1 Export
Tip #2 Packaging
Pack
aging
• Cost • Branding • Packaging rules • Add ons/up sell
Tip #2 Packaging
Pack
agin
g
Pack
aging
Tip #2 Packaging
Tip #3 Courier Reliability
Relia
bility
Relia
bility
•Packaging•Backup plan•Product compatibility•Damages•Service levels•Communication
Tip #3 Courier Reliability
Tip #4 Fulfilment
Fulfil
men
t
Seasonality Space Stock Locations
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
1m
30kg
1m
30kg
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
Seasonality Space Stock Locations• Plan ahead• Multi skill staff• Delivery options• additional resource• pickable stock• 3PL
• Sku location• Logical layout• Workable space• Appropriate needs
• Risk assessments• Fork lift truck• Holiday/Sickness• Motivated staff
• Time management• Post office • Cut-off time• Customer service
• Packaging• Backup plan• Product compatibility• Damages• Service levels• Communication
• Over 1m• Over 30kg• Supply & demand• additional surcharges• Historically subsidised
• 3% Average return• Return policy• Return envelope• Attract customers• Order qualifier
• Cost• Branding• Packaging rules• Add ons/up sell
• Space is final• Restricts growth• Paying not using• Increases overheads• Shelving/Racking
Tip #5 System
Syste
m
Ecommerce
Lockers3rd Party Shop
Carriers
Outsourced warehouse
Suppliers / Shops / Manufacturers
Own warehouse
Own Haulage
Shop
Fulfilment
Outsourced Haulage
Business
Retail
£94 Billion
/ Fulfilment
Ecommerce
Outsourced warehouse
Outsourced Haulage
Ecommerce Multichannelsoftware
CRMsystem
Courier system
Accountspackage
Fulfilment System
Seasonality Space Stock Locations
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
1m
30kgFulfilment System
Tip #6 Scalability
Scala
bility
Tip #5 ScalabilityO
rder
s
Self Fulfilment House Own Warehouse
Garage/Spare room
Self Fulfilment
Sales growth
Investment in core business rather than
fulfilment
Big enough Money to have own
investment
1. Export2. Packaging3. Courier Reliability4. Fulfilment5. System6. Scalability
Sum
mar
y
Summary
