online seller manchester meetup - vdepot 26th feb, 2016
TRANSCRIPT
5 Tips for eCommerce importers & exporters
The Rise, Deansgate, Manchester25th February 2016
2015201420122011201020062003
My Experience
Expe
rienc
e
Your Import/Export Experience?
1. No experience2. I have imported goods3. I am looking to start exporting4. I export goods
Tip #1 Do your Research early
Rese
arch
Tip #1 Do your Research
Internet usage 2000
0
175
350
525
700
China India US Japan Germany
Rese
arch
Tip #1 Do your Research
Internet usage 2015
0
175
350
525
700
China India US Japan Germany
Rese
arch
Tip #1 Do your Research
Rese
arch
0
150
300
450
600
UK US China
$Bn
Biggest eCommerce Spender
Rese
arch
Things to Research
Pricing points (Competitors) Customer acquisition
Delivery expectations Regulations
Language
Devices
Sales Channels
National Preferences
Tip #2 Develop a Strategy
Stra
tegy
• Based on research • Set clear objectives • Plan how to achieve objectives
- Marketplaces vs own website- Joint Venture or licensing agreement
• Identify risks • UKTI • Legal advice
Tip #2 Develop a Strategy
Stra
tegy
Tip #3 Don't get caught out with payment problems
Paym
ent
Tip #3 Don't get caught out with payment problems
Fraud
Tax & Vat
Currency risk
EU- in /out
Duty
Paym
ent
Tip #4 Tackle fulfilment challenges early
Fulfil
men
t
Seasonality Space Stock Locations
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
1m
30kg
1m
30kg
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
Seasonality Space Stock Locations• Plan ahead• Multi skill staff• Delivery options• additional resource• pickable stock• 3PL
• Sku location• Logical layout• Workable space• Appropriate needs
• Risk assessments• Fork lift truck• Holiday/Sickness• Motivated staff
• Time management• Post office • Cut-off time• Customer service
• Packaging• Backup plan• Product compatibility• Damages• Service levels• Communication
• Over 1m• Over 30kg• Supply & demand• additional surcharges• Historically subsidised
• 3% Average return• Return policy• Return envelope• Attract customers• Order qualifier
• Cost• Branding• Packaging rules• Add ons/up sell
• Space is final• Restricts growth• Paying not using• Increases overheads• Shelving/Racking
Tip #5 System is key
Syste
m
Ecommerce
Lockers3rd Party Shop
Carriers
Outsourced warehouse
Suppliers / Shops / Manufacturers
Own warehouse
Own Haulage
Shop
Fulfilment
Outsourced Haulage
Business
Retail
£94 Billion
/ Fulfilment
Ecommerce
Outsourced warehouse
Outsourced Haulage
Ecommerce Multichannelsoftware
CRMsystem
Courier system
Accountspackage
Fulfilment System
Seasonality Space Stock Locations
Staff/HR Flexibility Packaging
Courier Reliability Ugly Freight Returns
1m
30kgFulfilment System
1. Research, Research, Research,2. Base Strategy on research3. Payment plans4. System is key5. Focus on fulfilment
Sum
mar
y
Summary
