online music development & promotion

Effectively promote your music

In this presentation:! inTOWN Management introduction

! How to integrate Social Media into your website

! How this website will make your life easier

! Branding

! How to use Facebook/Twitter login for your visitors

! More website options: Agenda, Photo album, Related News, Social Stream, Profiles,

Examples:! Club website

! Artist/Memorial website

Costs/Packages:! Overview of funcionality

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How to reach more audience?

1Tuesday, July 20, 2010

inTOWN ManagementHas a background of experience in:! Artist Management

! Event Production

! Event Promotion

! Music Branding

But also:! Web Development

! Graphic Design

! Social Media

! Online Promotion

And now combines that experience by offering other entertainment organizations & individuals the tools & knowledge to use the world

wide web and it!s social media to the max.

It all starts with a Multi functional website...2


an inTOWN WEBSITEHow does it work?

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inTOWN Online! GoalGiving Artists / Entertainment organizations the tools to simplify cross media promotion and fit this within a clear design including

branding as an important pointer.

! tools1. A Cross Media website as base

2. Social Media work shops

3. Explain Social Media and implementing it out (design, content)

4. Continuous service to and implementation of cross media promotion accompaniment

5. Cross media branding

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Social Media! GoalTo integrate social media in such a way that only a few steps are necessary to cross post a message.


A small selection of available social media

Twitter Linkedin Flickr RSS Delicious

Yahoo StumbleUpon MySpace DiggiT Technorati

facebook hyves Google Last FM

NuJijYouTube

Skype

Mixin

It ‘only’ costs knowledge, strategy and time

Four Square

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Website!A website build by intown integrates social media to the bestWhen a news items is being post, it automatically re-posts it to social media: 1. Hyves Blog

2. Facebook Notes (Fan page or personal profile)

3. MySpace RSS

4. Twitter

5. ... and more

Visitors can promote the news item to their own social media by sending it to: 1. Their own Facebook status update

2. iLike @ own Facebook profile

3. Twitter

4. Send it by email to a friend

5. StumbleUpon

6. Their own MySpace

7. Or more: StumbleUpon, LinkedIn, Plaxo, Delicious, Mixxx, Google Reader, Google Buzz > A total of 300 services possible.

Through the social media pages, visitors there can also repost the news.1. iLike Facebook

2. Share Facebook

3. Etc

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Situation with an inTOWN website

Website

You

Visitor

automaticallyWebsite is the base

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WebsiteYourTwitter

YourFacebook

YourHyves

You

Visitor

automatically

YourMySpace

News posted on the website will automatically be sent to Social Media

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WebsiteYourTwitter

YourFacebook

YourHyves

frien

ds, c

omm

ents

Twitter feed

You

Visitor

automatically

YourMySpace

Some things automatically come back

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WebsiteYourTwitter

YourFacebook

YourHyves

RSSVisitor Twitter

Visitor MySpace

Visitor Hyves

Visitor Send to friend Visitor StumbleUpon

Visitor NuJij

frien

ds, c

omm

ents

Twitter feed

You

Visitor

automatically

YourMySpace

The visitor can repost to own social media

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WebsiteYourTwitter

YourFacebook

YourHyves

RSSVisitor Twitter

Visitor MySpace

Visitor Hyves


Visitor NuJij

frien

ds, c

omm

ents

Twitter feed

You

Visitor

automatically

Comments

Like

YourMySpace

Placing comments or click iLike (facebook)

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WebsiteYourTwitter

YourFacebook

YourHyves

RSSVisitor Twitter

Visitor MySpace

Visitor Hyves


Visitor NuJij

frien

ds, c

omm

ents

Visitor Retweet

Bezoeker Share

Twitter feed

You

Visitor

automatically

Comments

Like

Visitor respect

YourMySpace

Or sent from your social media

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A news item can automatically be sent to:

!Facebook

!Hyves

!MySpace

!Twitter

A news item on your site: same news item automatically on facebook

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The visitor can promote you and can send your news to Twitter, Facebook, by email, bookmark, Stumble Upon, Myspace and more

Twitter/Social Media Integration

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Social Stream

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Another example of integrating

social media is to collect them

within your website >Visitors don!t have to navigate away to

social media (but still can if wanted)

your youtube videos

your flickr photos

your twitter updates

your facebook updates your blog posts


Web Site login! inTOWN Makes it easy for the visitor:

The visitor can login with an existing account1. To place a comment often a login is required. This, because we want to keep the visitors info for promotional issues.

2. Instead of requiring a new profile by the visitor, we can offer the visitor to login with their Twitter/Facebook account and still collect

the wanted info.

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You want to direct the visitor to your own website, because that data/info is what you own.

You don!t own Facebook/MySpace or Twitter data.

important note:


Both user and visitor can login with existing accounts

Login Integration

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!more possibilities:Related News:Combine news items:

• Guide the visitor by giving them a selection of related news specified to a specific news item.

• To combine by using tags

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News items point to other (earlier) messages related to the content


ProfilesProfiles: Extended Biographies including media (photos/videos)! These individuals could have their own login to update their own info and even to post news to the site.

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AgendaClear agenda with:! It’s own RSS feed! Month selection! Subscribe by iCal and

Google Calendar

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Agenda! Automatically generated after updating the agenda (can be adjusted by adding media)! These (news)items also will automatically be posted to social media

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Generate news from agenda


Agenda CMSControl the agenda:Clear agenda with great possibilites:! It generates it’s own news item on the front page! This news item can be published immediatly or pop-up on the day of the show.! Bulk import from Excel

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CMS extra’sDuplicate newsIf the concent is almost the same, this will save re-

writing a new post.

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Photo GalleryA photo album system with a clear in-depth structure:

With hyarchie aanmaken, f.e.:

I.2010 < Album

I.1.September < Album

I.1.1.10 september < Gallery

I.1.2.18 september < Gallery

Oktober < Album

I.1.3.10 oktober < Gallery

I.1.4.18 oktober < Gallery

Other:! Categorize the news

! Multiple user login with several "roles!

! Adjust your static pages

! Analytics

! Restrict your comments

! ....and much, much more

Other extra’sMobile! Build a template especially for mobile users

! Update your website from your mobile

SHOP! Sell your music & merchandise


Branding!inTOWN takes care of cross media branding Giving a peacefull look to Social media and ‘traditional’ promotion material

1. Make it recognizable

2. By decorating the social media accounts:

1. Twitter background

2. Hyves profile

3. MySpace layout

4. Facebook > profile picture

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*Website

*Twitter


EXAMPLES

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Bourbon Streetwww.bourbonstreet.nl

Bourbon Street is a small club in Amsterdam and needed:

! Full Social Media integration for visitors to promote the content

! Artist profiles including Media (photos, audio, video)

! A good agenda that is easy to "keep!

! Branded Design

! Soon: a shop for the club!s merchandise

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http://www.bourbonstreet.nl

http://www.bourbonstreet.nl

Navigation

News

Short Agenda

Link to

full agenda

Links to

social media

RSSTwitter feedPopup Search

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Front Page


Social Media•Visitor can post to

own social media.

•Integrated within

general design

Related

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News Single Page


Social Login•Visitor can login with

Facebook/Twitter

Comments•Underneath a news

item

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News Single Page- comments section -


Guru Tributeswww.gurutributes.com

The official tribute site dedicated to the late Guru of Gang Starr (R.I.P.)

! A register for visitors to post a "last salute! to Guru. Including the possibility to add video/photos and

links by the visitor

! Easy login to place these salutes and comment on news

! Special tributes (Audio/Video/Artwork) updated by the website manager and clearly categorized:

visitors will be able to easily navigate through categorized news (f.e.: just artwork)

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Twitter feed

Categories•Filter the news

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Front Page


Twitter Login

Saluts•(comments)

promote this page

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Register Page


COSTSPackages

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PAckage: BASIC

Extra!s:

Multiple language site

Mobile site with adjusted layout

Intense Debate

Google Maps

Facebook fanbox

Facebook find us on Facebook widget

Shop

Social Stream

MEDIA:

Video Embed (youtube/vimeo)

Video Upload

Audio upload

Audio Embed

Photo Gallery

LightBox

FRONT END:

Basic navigatie (tot 5 paginas)

Basic Design: Header, footer, background, kleuren

Adjusted Design

Fully integrated design

Twitter Feed

Mailinglist subscribe form

Contact form

Several pages (info, profiles, categories)

Mobile site (standard layout)*

Related Posts

Agenda (with related posts)

SOCIAL:

Twitter Feed

Twitter Login

Facebook Login

Facebook status update (by visitor)

Email to friend (by visitor)

StumbleUpon (by visitor)

RSS subscription (by visitor)

TweetMe (by visitor)

Facebook Like (by visitor)

Like/Rating (d by visitors) van nieuws items

CMS Extras:

Duplicate Post

Autofeed import

Download monitor

SEO integration

Google Analytics integration in CMS

CMS:

WYSIWYG Editor

Place News/Content yourself

Image upload

Categorize the news

Adjust Pages*

Several users with adjusted "rights!

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package: LUXE

Extra!s:

Multiple Languages

Mobile site with adjusted layout

Intense Debate

Google Maps

Facebook fanbox


Shop

Social Stream

MEDIA:


Video Upload

Audio upload

Audio Embed

Photo Gallery

LightBox

FRONT END:

Extended navigation

Basic Design: Header, footer, background, kleuren

Adjusted Design

Fully integrated design

Twitter Feed


Contact form

Several pages (info, profiles, categories)

Mobile site (standard layout)*

Related Posts


SOCIAL:

Twitter Feed (see front end)

Twitter Login

Facebook Login




RSS abonnement (by visitor)



Like/Rating (by visitor) of news items

CMS Extras:

Duplicate Post

Autofeed import

Download monitor

SEO integration (basic)

Google Analytics (via Google)

CMS:

WYSIWYG Editor


Image upload

Categorize the news

Adjust Pages*


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package: SUPER DELUXE

Extra!s:

Meertalige site

Mobiele site met standaard layout

Mobiele site met eigen layout

Intense Debate

Google Maps

Facebook fanbox


Shop

Social Stream

MEDIA:


Video Upload

Audio upload

Audio Embed

Photo Gallery

LightBox*

FRONT END:

Extended navigation

Basic Design: Header, footer, background, colors

Adjusted Design

Fully Integrated design

Twitter Feed


Contact form

Diverse pages (info, profiles, categories)

Mobiele site (standard layout)*

Related Posts


SOCIAL:

Twitter Feed (see front end)

Twitter Login

Facebook Login




RSS feed (by visitor)



Like/Rating (by visitor) of news items

CMS Extras:

Duplicate Post*

Autofeed import*

Download monitor

SEO integratie (uitgebreid)*

Google Analytics (via Google)

CMS:

WYSIWYG Editor


Image upload

Categorize the news

Adjust Pages*


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Extra’s: Subscription & SOCIALSocial Media implementation:

Hyves / Twitter background ...

Facebook Fanpage implementation

and first content...

MySpace implementation + Layout ...

Social Stream ....

Guiding content placement on the website

Guiding the use of Social Media

Design of banners and other promotion material

Upgrades and adjustment of plugins and site items

....

Subscription:If you take a service subscription we will be at your service to update and

upgrade your website and plugins but you also might use it for other things like: Subscribtion price per month:... euro/dollars > guarantees 3 hrs of service

Extra hrs: .... euro/dollars per hr

Without subscription:... euro/dollars per hrs

What else can we do?

! Organize a photo shoot

! Virals (online video advertisement)

! Flash banners

! Execution of online promotion:

• Emailings

• Management of social media (Hyves, Facebook fan pages, Twitter, etc)

• Send around agenda info to other sites

• reverbNation

! Present a cross media promotion concept

! Graphic design of promo material (flyers/posters)

! Plugin Development

! Integrating Social Media into real time events

! Translate your existing website

! Analytics Analyze Report

! Event production / Product release

! Ask us...

Shop Basic (integration inTOWN) ...

Shop fully self hosted ...

Facebook widgets ...

Intense Debate ...

Multiple Language site ...

Server (per year) ...

EXTRAs:

*please ask us about an estimate


! Lightbox: When someone clicks a photo, it will appear screen filled

! Twitter feed = Twitter updates of your own Twitter account

! Mobile site = An adjusted mobile site is easier to load by mobile phones.

! Related post: combines news items based on content (adjustable)

! WYSIWYG= an easy to use editor to update content.

! Pages = Static pages like “Info”, “Guestbook”, “About”

! Duplicate Post = to duplicate news to avoid typing a new post that has almost the same content.

! Auto feed import: to import news of other (RSS) sites. With the possibility to approve or disapprove.

! SEO Integration : SEO integration within the code of the site is possible, but there is also the possibility to integrate it in each news

item and place your own key words. This will make it easier for search engines to find your site.

! Google Analytics: We can set up a Google account for you. To view the analytics you will have to login into your Google account.

However: we can also integrate these analytics into your websites CMS.

! CMS = Content Management system > The "back-end! of your website where you can update news and manage the content of your

site.

! Plugins: these are used for several functionalities of the site. They have to be upgraded regularly.

! Wordpress = An open source Content Management system. It has many functionalities and possibilities and that!s why we love to

use it as a CMS system.

! API = Application programming interface: the code needed to talk to services like Twitter, Facebook, etc to make your own

application using social data.

! Social Stream or Life Stream: an overview of all social media updates; having Twitter, Facebook, Flickr, etc collected on one page

NOTES

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Info

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http://www.twitter.com/inTOWN_NL

urbanlatina

http://nl.linkedin.com/in/intown

http://www.facebook.com/inTOWN

Email: [email protected]

Website: http://www.in-town.nl/

Portfolio: http://www.in-town.nl/profile/

Tineke TimmermanWeb/Graphic Design

Wordpress Development

Event Production

Music Promoter

Project Management

Jay TilleryWeb developer

(Wordpress) plugin development

API specialist

JQuery specialist

http://www.facebook.com/JayTillery

http://www.twitter.com/jtillz

jaytillery

http://linkedin.com/in/jaytillery

Email: [email protected]

Website: http://www.jaytillery.com


http://www.jaytillery.com







mailto:[email protected]


http://www.in-town.nl

http://www.in-town.nl

http://www.in-town.nl/profile/

http://www.in-town.nl/profile/









http://www.jaytillery.com

online music development & promotion

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