online pr in the built environment
DESCRIPTION
Online PR within the Built Environment sector.TRANSCRIPT
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Katie BrownSMPR (Simply Marcomms Ltd)@KatieBrownTweet
Online PR in the Built Environment
B2B PR & social media
Creating, optimising, publishing & sharing online marketing content using social media.
Changing Search Landscape
Google – Page 1 Domination
Types of online content
News Releases/Media Profiles
Articles/Case Studies/Features
Videos/Webinars
Whitepapers/Brochures
Presentations
Infographics
Audio Bulletins
Images
Examples
Examples
Social Media Landscape
“All your online content should be created, optimised, shared and published with search in mind”
Social Media Sharing
Optimise your personal profile
Create company profile
Connect with customers/targets
RSS feed from your blog
Join relevant groups
Start conversations
Share posts from your blog
Don’t sell and don’t be spammy
Watch the enquiries come in!
LinkedIn - tips
Social Sharing
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1. WordPress - EVERYTHING
2. Construction - InTo - PR
3. LinkedIn - EVERYTHING
4. Twitter - EVERYTHING
5. Google Alerts - Tracking
6. Issuu/YUDU – PDFs
7. Pinterest - EVERYTHING
8. YouTube - Videos
9. FlickR - Images
10. Slideshare – Presentations
Top 10 tools for the Built Environment
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Thank you for your timeAny questions?
