online persuasion door bart schutz voor digitaal werven
TRANSCRIPT
@BartS [email protected] +31 30 4100 170
h:p://Wheel-‐of-‐Persuasion.com h:p://Online-‐Persuasion.com
“When you like these insights… “ You should check:
@BartS
@BartS
@BartS
@BartS
@BartS
@BartS
Psychologist!Psychologist!
Psychologist!
Psychologist!
Psychologist!
Psychologist!
Psychologist!Psychologist!
Psychologist!
Psychologist!
Psychologist!
Psychologist!
Psychologist!Psychologist!
Psychologist!
Psychologist!
Psychologist!Psychologist!
Psychologist!About me!
@BartS
ENVIRONMENT!
YOU!CUSTOMER!
JOB!OFFER!
DIALOGUE!
@BartS
Autonomy!
@BartS
Autonomy!
@BartS
Self-efficacy!
@BartS
Self-efficacy!
@BartS
Page with “My Booking”!
Self-efficacy!
@BartS
Perception 1. Highly interpreCve
@BartS
Perception!
2. Hyper efficiënt informaCon processing: • 11.000.000 pieces of informaCe / second
• 40 reach your clients consciousness
@BartS
Persuasion tech: Incongruency
@BartS
Gaze Cueing!
@BartS
Gaze Distraction!
@BartS
Persuasion tech: Gaze cueing
@BartS
Persuasion tech: Gaze cueing
@BartS
How wonderful is our ratio… really?!
Low capacity: Maximum of 3 -‐ 5 pieces of informaCon
Unreliable: (lying brain)
@BartS
Evolution of ratio!
The first brain structure
+/-‐ 500 million years ago
@BartS
200.000 years ago
24:00:00 versus 00:00:30
@BartS
Our consciousness can’t handle more than 5 choices.
1 choice: “do I click, … or not?” 2-‐5 choices: “do I click A, or, or …? > 5 keuzes: “OMG…”
Choice paradox!
@BartS
Choice paradox!
@BartS
How wonderful are our emoGons…
EssenGal: • No emoCon, no decision • EmoCon first, raCo later
Unrestricted • Best at solving complex tasks
AssociaGve
@BartS
And how important?
@BartS
Emotion affect heuristic!
@BartS
Emotion affect heuristic!
@BartS
Subliminal reassurance!
@BartS
Subliminal reassurance!
@BartS
Persuasion Tech: Nudging
Of#meer#over#sparen#Of#meer#over#sparen#
@BartS
Nudging!
@BartS
Monday!
Nudging!
@BartS
Saturday!
Nudging!
@BartS
Foot-between-the-lips! Spreek ik met dhr. Schutz?
Klopt het dat u ondernemer bent?
Weet u dat u – sinds januari -‐ veel energiekosten kan besparen omdat u ook privé een zakelijk energiecontract af kunt sluiten?
Essent…
Geachte heer Schutz, U spreekt met Anita XX van Nuon.
Bel ik gelegen?
X
@BartS
Foot-between-the-lips!
@BartS
Anchoring & adjustments!
@BartS
Anchoring & adjustments!
@BartS
Social proof!
@BartS
X
Social proof!
Decreased conversion on this product!!
@BartS
Effortless-Quality effect!
@BartS
Effortless-Quality effect!
From search results to:!
@BartS
Effortless-Quality effect!
From search results to price! From search results to product!
@BartS
The Wheel of Persuasion!
@BartS
Consumer Brain insights!
Tune!
Test your dialogue!
Analyze!the influencers!
@BartS
@BartS
@BartS
• Demo
Send in your case studies!!
@BartS
@BartS
@BartS
Grow your knowledge of the brain ! !
Create happy brains! While making them apply at your company!
@BartS
@BartS [email protected]
h:p://Wheel-‐of-‐Persuasion.com h:p://Online-‐Persuasion.com
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