online networking: it’s not what you know, it’s who you know
DESCRIPTION
Brief overview of online networking with a detailed discussion of LinkedIn and how it can be used as tool for client relationship management and business development.TRANSCRIPT
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Online Networking:Online Networking:It’s Not What You Know, It’s Who You It’s Not What You Know, It’s Who You
KnowKnow
Edward C. Miller
March 10, 2009
NJALA
Created by Shana A. Gillis
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Online NetworkingOnline Networking
See also: “SOCIAL NETWORKING GOD: 350+ Social Networking Sites,” http://mashable.com/2007/10/23/social-networking-god/
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Representation of real world networking activity Cultivate contacts in a NOW society
○ Meet people○ Elevator speech: who you are & what you do○ Exchange contact information○ Follow-up○ Develop mutually-beneficial relationship
Up-to-date information on contacts Reconnect Expand network through existing connections, referrals
Online Business NetworkingOnline Business Networking
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Common Sense CaveatCommon Sense Caveat
Assume everything you post (and you don’t post) on internet is public, regardless of privacy settings
Lawyers: Qualify your comments and responses○ An opinion and not advice○ Not the establishment of any type of attorney-client
relationship
Post with any other ethical considerations in mind
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vs.vs.
only allows a relatively small picture, which you select
does not have public messages
does not have a portion specifically dedicated to personal information
allows others to post pictures of you and tag them to your profile
has a function for private messages, but its “Wall” function allows public messages
is specifically designed to share personal information, if you choose
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Formed in 2001 Free service 35 million+ users Most accepted business network Business-focused Simple, user-friendly Searchable
○ Internally: Individuals, Companies, Groups○ Externally: Google, Yahoo! & other search engines
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LinkedIn is a tool.
It does not do the work for you.
You have to put effort in to it
to get value out of it.
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Create & Complete Profile○ Current & past positions with description of your work○ Education & other credentials○ Summary of your “expertise”○ Company website○ Interests○ Groups & Associations○ Honors & Awards○ Recommendations
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Add Connections○ Import contacts from e-mail accounts ○ Search○ Add people to your network
with a personalize message
○ Make and ask for “Introductions” to connection’s network
Join Groups○ Alumni Associations○ Trade Associations○ Industry-related inGroups○ Fraternities & Sororities
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Communicate○ “Answers”○ Join Group Discussions ○ Send message to connections on upcoming events or
interesting articles○ Update status
Other Applications○ SlideShare: Upload and share your presentations or
check out presentations of colleagues○ BlogLink: Connect your blog to your profile and share
with connections
Ed …
Ed is networking on LinkedIn.
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LinkedIn is a tool.
It does not do the work for you.
You have to put effort in to it
to get value out of it.
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Questions & AnswersQuestions & Answers