online marketing considerations for 2013
Post on 21-Oct-2014
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Online Marketing Considerations for 2013 - Google Presence & Social Media, as well as tracking online marketing activitiesTRANSCRIPT
![Page 1: Online Marketing Considerations for 2013](https://reader033.vdocuments.us/reader033/viewer/2022051816/5446f8abafaf9f59178b4872/html5/thumbnails/1.jpg)
Online Marketing Considerations
for
2013
By Chris Wood
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1. Why Market Online
2. How Market Online
3. How To Track Performance
3 Key Considerations
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Many of you planning marketing strategy for 2013
Objectives: • Raising Awareness – Brand / Products /
Services / Events / Good Cause
• More Website Visitors
• Improving Leads to Sales Conversions
Why Market Online
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• 52 million people online
• 74% go online monthly
• The majority of UK adults in all age groups use internet, less so over 75 or more
• 2.3 billion visits to search engines in Jan 2012
• Searching now accounts for 12% of all UK internet visits
• Search Engines 3rd biggest category after Entertainment & Social Media websites
Stats via Internet World Stats, eMarketer, Hitwise,
UK Internet Usage Stats
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2 Key Approaches:
1. Google
2. Connecting with Customer Base Online
How Market Online
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No. 1 Search Engine - Owns 91% of UK Search Engine Market
Why Google?
StatCounter Global Stats
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• Google Ads – Pay Per Click Advertising
• Google Maps – - Location Map Listings
• Google Shopping – Product Shopping Listings
• Search Engine Optimisation (SEO) - Making Website More Visible to Google
Google Page One Presence
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Get More Out of Social Media
• Facebook – 33m UK members – 50% of population
• Twitter – approx. 10m UK members
• LinkedIn – over 5m UK members
• Blogging – a great way to build trust & draw in
customer base (Content Marketing)
Connecting with Customer Base
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Digital Marketing Costs Less
Infographics by Votier Digital
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Tracks: • Website Visitor Stats
• Online Marketing Activities
• Google Advertising Campaigns – know the exact keywords
people are using in search engines
• Website Presence in Google search engine to keywords
Tracking Performance
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Gain Competitive Advantage
• 80% using Google Analytics incorrectly
• Only 50% track main conversion points i.e. to enquiries / sales page
• 60% of Google Analytics accounts were not correctly
synced with Google AdWords
These stats are based on e-commerce sites - likely to be similar for non e-commerce sites as well
Understanding Google Analytics is Key
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1. Define Why Marketing Online
2. Define How Marketing Online – Where it can complement offline marketing too
3. Track & Understand How It’s Working
Summary
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Setup / Training / Strategy / Outsource
Contact Details:
• @qchriswood
• www.linkedin/in/qchriswood
We Can Help