direct marketing legal considerations
DESCRIPTION
Ethics, Regulations, Standards and LawsTRANSCRIPT
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Legal Considerations for Direct Marketers
Presented by Lindsey Fair
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Sex, Drugs and Rock & Roll + Children… the CMA, the DMA and Ad Standards all have something to say about that.
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There’s Guidelines, then there’s the LAW…
TMI = PIPEDA
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There’s Guidelines, then there’s the LAW…
Bait & Switch
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