online event registration...overview national 3 rd party online hunter education system also has...

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KALKOMEY – EVENT MANAGER DIGITAL ENGAGEMENT DATA COLLECTION CUSTOMER RE-ENGAGMENT RECRUITMENT “AND” RETENTION ONLINE EVENT REGISTRATION

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  • K A L K O M E Y – E V E N T M A N A G E R

    • D I G I T A L E N G A G E M E N T• D A T A C O L L E C T I O N• C U S T O M E R R E - E N G A G M E N T• R E C R U I T M E N T “ A N D ” R E T E N T I O N

    ONLINE EVENT REGISTRATION

  • Overview

    National 3rd party Online Hunter Education system Also has event registration system Event Manager: Using for many programs at AZGFD HAHWG / OSN Launched OSN registration 2016 Trained HAHWG at last summer meeting One of the few states using at this capacity / function

    2

    https://register-ed.com/programs/arizona/170-outdoor-skills-network?

  • Features, Shiny Objects, Bells & Whistles

    What’s under the hood? Web-based Ease of use Mobile and tablet friendly Customer-friendly Text notification Multiple instructors / admins Easy data collection & export Digitally feed event list to other open sources

    3

  • Digital Goodness – In’s & Out’s 4

  • 14 Student Questions at Registration

    1. Please select what primary activity you will be doing at this event? 2. Do you have the required hunting & /or fishing license & if required big game tag? 3. Do you have a Hunter Education Card or Certification? 4. What is YOUR hunting / fishing experience? 5. Have you ever hunted small game? 6. Have you ever hunted waterfowl? 7. Have you ever hunted predators? 8. Have you ever hunted big game?

    9. Have you ever hunted the animal that is being hunted at this event? 10. What are your parents or guardians hunting experience? 11. How many youth/mentored hunting events or camps have you attended before? 12. Have you ever attended this event before? 13. Do you have the required hunting / fishing equipment to participate in this event? 14. Comments, questions, special conditions, medical or physical concerns

    5

  • Customer Data – still lack CMS 6

  • 2016-17 At-A-Glance

    52 Events Posted onSystem – Calendar, andinformation

    18 Hosts Used theRegistration Function

    743 Registrations /People / Info

    0 20 40 60 80 100

    Unit 1 27 Youth Spring Turkey…6A Youth Spring Turkey …

    Unit 23 Youth Spring Turkey…PVCI Predator Hunting Boot …

    37B Beginners Small Game &…Mentored Javelina Hunting …

    Unit 1 Squirrel Camp - Y.O.U..csvJunior Jack Kamp.csv

    Picketpost Small Game Hunting…Unit 42 Youth Deer Hunt Camp…

    20C 18B 16A Youth Javelina, … Prescott Youth Deer Hunting…

    Unit 18B 20C Youth Deer,…Phantom SCTP Duck Hunt…34A Outdoor Skills, Deer &…

    Cibola Junior Waterfowl…Archery Javelina, Deer, Small…

    NASP Archery Rabbit Hunt.csvUnit 36A 36B Youth Deer Hunt…

    Total

    7

  • Data: where is it

  • Data: overload

  • Data: wHat’s in there

    1. Please select what primary activity you will be doing at this event? 2. Do you have the required hunting & /or fishing license & if required big game tag? 3. Do you have a Hunter Education Card or Certification? 4. What is YOUR hunting / fishing experience? 5. Have you ever hunted small game? 6. Have you ever hunted waterfowl? 7. Have you ever hunted predators? 8. Have you ever hunted big game? 9. Have you ever hunted the animal that is being hunted at this event? 10. What are your parents or guardians hunting experience? 11. How many youth/mentored hunting events or camps have you attended before? 12. Have you ever attended this event before? 13. Do you have the required hunting / fishing equipment to participate in this event? 14. Comments, questions, special conditions, medical or physical concerns

  • Host: Data for Planning

    PVCI Predator Hunting Boot Camp – PVCI

    George Knox Memorial

    75% 18 years & up

    53% No Hunter Ed

    72% Never Hunted

    Predators

    71% Never Attend event before

    31% First time hunting

    *Example from 1 event for adults

  • wHat to do with it?

    Email information before the event Missing requirements (stamp, etc.) self-learn before event, online lessons

    Adjust your Resources Allocate mentors based on exp / need

    Tweak your Agenda / Schedule Add a hunter safety briefing Reduce / increase field time

  • 84

    93

    39

    4

    29

    1 4 1 17

    14

    Total = 38% newly recruited 2016-17

    1. This will be my firsttime, I need help andmentoring.

    2. Only a couple of times,still learning, could usesome help.

    0

    200

    400

    600

    800

    Events Users Students

    System Use

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    1. No 2. Yes 3. N/A - nota hunting

    participant

    No Yes (blank)

    Attend event Before

    DASHBOARD - AGGREGATED

  • Other collection efforts

    iPad – Event Registration • No WiFi or Internet req’d • QuickTapSurvey.com • Email collection

    G&F Expo (2) Get Outdoors Expo

    50 38

    Have you ever hunted before?

    Yes

    No

    40 32

    16

    Do you have an interest in harvesting your own food?

    Yes

    No

    Maybe

  • Notes & discussion

    Excel Experts in the Room

    Templates for Hosts

    Improvements / Additions to Q&A

    Dashboard

    Trainings…

    ONLINE EVENT REGISTRATIONOverviewFeatures, Shiny Objects, Bells & WhistlesDigital Goodness – In’s & Out’s14 Student Questions at RegistrationCustomer Data – still lack CMS2016-17 At-A-GlanceDoug, Here’s the problem…09-data.pdfSlide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8