omax presentation
TRANSCRIPT
What is Omax?
OMAX QUARTZSINCE 1946
A quality Quartz watch100% 3ATM – 10ATM GuaranteedIon Plating
Very tough to doEpson Y121 Movement
Also known as Seiko MovementManufactured in the same factory that does large scale
production for name brand watch lines such as:ArmitronAnne KleinOrientQ&Q
Quality ControlSeveral Different StylesReady Inventory of 1.2 million pieces at any given time
Production Lead time – 45 days (additional shipping time varies)
OMAX – THE BEGINING COMPANY PROFILE
Montres Omax S.A. formed in 1946Initial Focus on mechanical timepiecesSwiss automaticSelf Winding movementsAssembled in Switzerland
1965, Montres Omax S.A. bought over by ALTRADICO EST. and set up office in Dubai, UAE
Market focus was based in the Middle East and the Indian Subcontinent
Introduction of Quartz watchesExpansion in Styles and Range
Will discuss product series and range further in the presentation
Formation of OMAX LINK TRADING LLC.Main focus – GLOBAL EXPANSION
At one time, was the largest exported watch by volume from SwitzerlandPresence spread in over 5 continents and 84 countries
Countries Include:SwedenSwitzerlandLatviaEstoniaBelarusGermanyEnglandAustraliaMany more…
Estimated Sales per month: 500,000 piecesLargest distribution – GermanyFactory capacity – 1,000,000 pieces per month
Projected 15% increase in sales for the next fiscal yearCurrently, steady increase of 10% every year
New branch opened up in IndiaOmax India Pvt. Ltd.
Global Distribution
Global Distribution (contd.)Currently, major emphasis is placed on the European and Middle Eastern marketsLargest importer of Omax watches – GERMANY
Second: RussiaTargeting H.SAMUELS in the U.K.
1000 stores across Europe500 subsidiary stores in the US
Currently servicing the CARREFOUR S chain of stores in DubaiNew branch in India opened
Success in Indian market mainly because the concept of Chronograph and Stainless Steel watches is fairly new
Focus shifting to the U.S. marketProduct development a key to success
Omax Co. understands that every market has its own requirement
European markets: smaller facesU.S. markets: larger faces
Very open to new ideas on product development
VALUES Honesty Integrity Responsibility
for Quality Customer
Satisfaction Teamwork
CULTURE Strong
Leadership Product Diversity Open
Communication Innovation Customer
Service Competitive
Pricing
COMPANY VALUES & CORPORATE CULTURE
THE PRODUCT
SC LEATHER SERIES
SC LEATHER SERIESEpson Y121 Movement
Seiko Movement3ATM Water ResistanceSlim Alloy Case4 Year Japanese BatteryGenuine Leather StrapVintage Style1 Year Warranty
HB SERIES
HB SERIES
Basic Metal Band Watches3 ATM Water ResistanceHis/Her Pairs availableEpson Y121(Seiko) Movement
Plating OptionsGoldSilverTwo-ToneGunCombo/Dual
Classic Styles1 Year Warranty
JEWELRY SERIES
JEWELRY SERIESLadies Jewelry Watches with stonesElegant – Fashion Forward StylesCzech Stones
Shines for 2 years minimumHigh Quality Stones – better than
Middle Eastern and Chinese Stones
Epson Y121 Movement (Seiko)3ATM Water Resistance1 Year Warranty
DBA – DIVERS SERIES
DBA – DIVERS SERIESEpson Y121 Movement (Seiko Movement)5ATM Water ResistantDivers Style watchesMost Popular Sale, especially in beach tourist countries
Puerto RicoFloridaCaribbean Islands1 Year Warranty
DYB-DAY/DATE SERIES
DYB-DAY/DATE SERIES VX43 Day/Date Movement
Spanish Day Compatible5ATM Water ResistantDivers Style watchesMost Popular Sale, especially in beach tourist countries
Puerto RicoFloridaCaribbean Islands
1 Year Warranty
DBP SERIES
DBP SERIES3 ATM WATER RESISTANTSTYLISH RUBBER BAND STRAPSEPSON Y121 MOVEMENT (SEIKO)1 YEAR WARRANTYFASHION FORWARD STYLES
IP SERIES
IP-SERIESIon plated watches
Scratch ResistantIP Plated Alloy CaseBrass BandsAdjustable Clasp3ATM Water ResistanceEpson Y121 Movement (Seiko Movement)Classic styles
Similar to Citizen WatchesHuge Market in South America for these watches1 Year Warranty
793/794 SERIES
793/794 SERIES100% 3ATM Water ResistanceTop Selling style since 2000His/Her Pairs availableEpson Y121 Movement (Seiko)1 Year Warranty
BG/MB SERIES
BG/MB SERIES100% Brass Case and BandsIon Plated Scratch Resistant
3ATM Water ResistanceAdjustable ClaspSlim 3.5 movementNo second hand
Vintage and Fashionable
BG/LB SERIES
BG/LB SERIES100% Ion Plated CaseScratch Resistant
Genuine Leather Strap3ATM Water ResistanceSlim 3.5 movementNo second hand
Vintage & Fashionable1 Year Warranty
SE/ST SERIES
SE/ST SERIESStainless Steel Case Alloy BandsEpson Y121 Movement (Seiko)VX42 Movement Date Movement3ATM-5ATM Water ResistanceAffordable Price Range1 Year Warranty
DZX SERIES
DZX SERIESDay/Date WatchLarger Fashionable FacesSpanish day compatible
VX42/VX43 Date Movement5ATM Water ResistantNewest RangeExtremely popular
2 Year Warranty
STAINLESS STEEL SERIES
STAINLESS STEEL SERIES100% Stainless Steel Case and Bands18/8 Steel5ATM Water ResistanceVX43 Day/Date MovementSpanish Day CompatibleLifetime Warranty on Case and Band
XT9/CHRONOGRAPH SERIES
XT9/CHRONOGRAPH SERIES100% Stainless Steel Case and Band5ATM Water ResistanceYM91/YM92 Lap MovementAll Working ChronographsDate Function