omaggio a ag fronzoni
DESCRIPTION
Omaggio a AG Fronzoni, maestro della grafica e progettatore a 360°. Il pamphlet è stato editato nel 2002 per gli studenti del laboratorio di progettazione architettonica del Politecnico di Milano/prof Postiglione (a cura di Mareike Henschel).TRANSCRIPT
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A G Fronzoni. Progettare voce del verbo amare.space, which is infinite.
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I rely on the empty space to communicate, something which is revealed
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1
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in the relationship between filled and empty areas, where space
ge
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aro
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sti
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eri
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olo
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erc
ate
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icm
are
ike
he
ns
che
l
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consequently also plays a crucial role. I attribute great importance to the
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void, not as absence (of information) but as significant moment. I consider
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the empty areas at least as important as the filled ones, and in some cases
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I attribute greater importance to the void as a pause, interruption, a moment
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of inspiration and reflection. Within the area the text plays a fundamental
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role, regardless of the de-codification of the words, of the terms; this
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of inspiration and reflection. Within the area the text plays a fundamental
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relation to the void it is surrounded by. I want the word to be what it is
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as a whole, to reflect its profound essence. The word, the typographical
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character, is very rich from an expressive viewpoint. It has infinite
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possibilities; I never cease to marvel when confronted with the force of
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a character that may be Roman, italic and that may convey strength,
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dynamism; typography is truly a very expressive world. And if it is true
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that typography is originally black and white, then it is in this dualism, in
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this bichrome nature, that the sense of typography, namely to communicate
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with absoluteness, with essentiality, is to be found: the white is the white
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of the paper, the black is that of the ink, of the letter and these two elements
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are therefore significant as such, and serve to suggest the essential
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character of typography. In fact, I have not designed many works with
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colors. I have only done so when I have considered it essential for the
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message I had to convey...
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And not an imagined reality?
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The synthesis is not fiction; no simulation of something that does not
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exist, but a new and unsuspected reality. Colors and their possible
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combinations do not serve to render something which exists. Black and
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white indicate the limits of the field of perception; On the one hand they
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convey the light, and on the other darkness, the synthesis of the
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communication. Black and white, interior and exterior, here and beyond,
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private and public, presence and absence, noise and silence, interruption
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and continuity, rhythm and arrhythmia. Black and white as a desire to
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reduce, carried to the extreme of cancellation: less is more. White is first
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of all elimination, sometimes it is penetration in other secrets of reality,
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and other times it is an investigation within ourselves which, reaches
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interior resonance or addition with the creation of another reality .
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White areas are journeys we never made, even if we wanted to, things we
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never said, love given and forgotten. The fact of not possessing. White
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spaces, small and large: interior world, spirit, another world, a void, a
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surprise, a chance, a generous gesture, a hope, an enigma, a feeling,
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a buzz, a place, a space, an invented world. The absence of objects, of
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partitions, of doors in white open space; inside we find Man, who is color.
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The black areas are occupied by the power which, beyond any tolerable
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limit, intent to destroy the world in a delirium of profit. Black is non-
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of inspiration and reflection. Within the area the text plays a fundamental
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mystery. The night sky is full of the force of achromatic colors, the moon
Th
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ues
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ssis
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isit
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F,w
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wit
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esig
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sop
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the
nu
mer
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s is
sued
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on
a g
iven
occ
asio
n.
It m
ay th
us
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pen
that
the
sam
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ctd
evel
op
s in
a c
om
ple
tely
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pre
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ann
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ay,
dep
end
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on
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an
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mad
e b
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iffe
ren
t p
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bo
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ll, b
y o
ccas
ion
al v
isit
ors
.It
is n
ot
un
com
mo
n t
hat
als
o c
riti
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des
ign
ers
or
you
ng
arc
hit
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hav
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th
e w
ork
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zwh
ich
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e th
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s;o
ne
of
the
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st e
mb
lem
atic
cas
es is
th
e d
esig
n, b
y th
e F
ron
zon
i stu
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f p
rod
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s fo
r S
amso
nit
ean
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he
red
esig
no
f so
me
of
the
com
pan
ys
sho
wro
om
sin
Mila
n a
nd
ab
road
.
Ho
w m
any
thin
gs
wo
uld
nev
er h
ave
hap
pen
edan
d c
ou
ld n
ever
hap
pen
wit
ho
ut
you
, AG
F.T
han
k yo
u
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and the stars shine and stand out against the void. Obscurity suggests