BY :

MANIKYA SHARMA - 22/016

NIKHIL PAL SINGH - 22/019

V.SRINIWAS - 22/029

VIPUL BHATIA - 22/031

Yakult Danone India (P) Ltd is a Joint Venture (JV) between YakultHonsha, Japan and Groupe Danone of France, both of which areglobal probiotic leaders. The JV was formed in 2005 to manufactureand sell probiotic products in the Indian market.Yakult, a probiotic drink was launched in India in 2007, and ispresently available in Delhi, NCR, Nasik, Chandigarh, Punjab, Jaipur,Mumbai, Pune, Hyderabad, Chennai and Bangalore.

Yakult Danone India is working actively to build awareness aboutprobiotics and contribute to a healthier society. Yakult's benefitshave been scientifically established through years of research and30 million people in more than 30 countries drink Yakult every day.

INTRODUCTION

YAKULT’S WORLDWIDE

PRESENCE

Yakult is helping people throughout the world to enjoy healthier lives. It has an overseas network based on the simple idea that "Yakult = Good Health“

WHY YAKULT?

OPERATIONAL STRATEGY OF

YAKULT

WEAKNESSES

W1: Limited flavor

W2: Storage Difficulty

(temperature)

W3: Limited Distribution

channel

STRENGTHS

STRENGTHS

S1: High brand awareness

S2: Strong brand reputation with health benefits

OPPORTUNITIES

O1: Trend in health concerns

O2: Increase in number of

convenience stores and hypermarkets

THREATS

T1: Competitors provide many

flavors, packaging, and promotions

T2: Expiration of lactobacillus patent gives rise to new

competitors

Few of the quality control measures:•More than 100 checks are carried out to ensure that the finalproduct taste’s right and special care is taken to safeguard theviability of the live Yakult bacteria.•Workers wear special protective clothes.•Workers sanitize their hands and pass through the air showerbefore entering the production area.•The bottling and filling area is controlled with germ free air.•Every batch of Yakult produced is monitored for 24-hours before itis dispatched for sale.•Frequent testing at Yakult’s on-site quality control division makessure that each bottle of Yakult has more than 6.5 Billion beneficialbacteria- Lactobacillus Casei Strain Shirota, and that the product is ofthe highest standards, right up till the date of expiry.

FORECASTING

Yakult’s sales department usually usesRegression Analysis for forecasting salesfor the upcoming months. Their forecast ismostly dependent on sales.

PRODUCT DESIGNRESARCH&DEVELOPMENT (TOKYO)

SOFTWARES

Omron-Switches & Sensors-Ellen Bradley1. SCADA (supervisory control and data acquisition) is

a system operating with coded signals overcommunication channels so as to provide control ofremote equipment (using typically onecommunication channel per remote station.

2. Mitsubishi PLC & Panels3. Siemens Controllers

FACILITY LAYOUT

• The Sonepat facility is built to produce 1 Millionbottles per day. However, they are only using 15% of thetotal capacity i.e. 150,000 bottles are being producedper day.• There are 70 employees currently working in thisfacility.• The cold storages & warehouses are located within thefacility campus to save on time.• The facility also has generator back up – 500 KVA * 3units: 2 operational, 1 backup on rotational basis.

• The waste produced is Nil according to them.However, for utilization the water used in theproduction process they have installed ATP plants forcollecting & treating the Sludge so that the resultantrecycled water can be used for gardening purposes.

• Their company policy allows them to save 30% of thetotal land area for green area and it is beingimplemented across all the factories worldwide.

FACILITY LOCATION

The Rai, Sonepat was chosen as the best option tosetup the factory as it was having fewer constraintswith regards to ground water, electricity etc.

According to them, Haryana government hadsupported them as their policies are quite companiesfriendly with regards to foreign investments.Also, the labour is quite inexpensive over here and noproblem regarding them.

PROCESS DESIGN

They follow Batch Production process with a continuous flow. Norework can be done i.e. if there is any fault or malfunctioning of themixture in between the process, the whole batch has to bediscarded. They cannot go back and re-work or rectify the problem.

The suppliers are based all over India. Milk is procured from Hatsun& Dynamix. While, Sugar is procured from Mawana & Symbaoli andGlucose is procured from Maze Products & Sukhjeet.

The total cycle time is 70 Seconds. This means that it takes 70seconds for a bottle of Yakult to get ready.

SUPPLY CHAIN

MANAGEMENT

Yakult does not believe in “Direct Selling”. It does not have anyDistributors. It has setup its own offices in every city.Yakult’s unique distribution process –• Yakult has roped in actress Kajol as brand ambassador and hasan army of girls to home-deliver Yakult on scooters, plans tolaunch a low-sugar variant of Yakult.• The Yakult Ladies, key components in the company’sdistribution system, are young, dynamic women propagatinggood health and spreading cheer wherever they go.• This system has been specifically created to help customersfully understand the health benefits of probiotics, along with afree sample, to help familiarize them with the delicious taste ofYakult.