Allan Berger@allanberger

Objectives & Key ResultsConnect company, team and personal objectives to measurable results.

History

1970 Developed & implemented by Andrew Grove at Intel.

1999 John Doerr introduced OKRs to Google.

Used today by leading companies Google, Zynga, LinkedIn, Twitter, Oracle

Objectives

Qualitative Major goals the organization or individual want to accomplish.

High-level Derived from company vision, mission, strategy.

Ambitious Objectives should be challenging but achievable.

Key Results

Specific & Concrete Key results describe how you will accomplish the related objective.

Quantifiable & Measurable Add a key performance indicator (KPI) to reflect and improve on.

OKR Guidelines

Cadence OKRs are typically used to be defined every 3 months.

Focus Define 3-5 objectives with 3-4 key results maximum per quarter.

Review Quarterly, monthly or weekly.

OKR Guidelines

OKRs are public Everyone in the company is able to see what everyone else is focusing on (and what they focused on in the past).

Challenging but achievable Google suggests employees should achieve 70% of results each quarter.

Collective company conviction OKRs should connect and support each other through the company, team and personal level.

Company OKR Example

Objective Increase brand recognition and awareness.

Key Results Increase engagement on social media by 30%.

Place 2 guest articles per week on industry-related sites.

Increase monthly webpage views by 30%.

Objective Objective Objective

CompanyMission & Vision

Key Result Key Result Key Result

Key Result Key Result Key Result

Key Result Key Result Key Result

Why use OKRs?

Simple to implement.

Clear standards for measuring progress on objectives and key results.

Helps keeping the vision and goals for everyone at the company.

Helps to understand what you & everyone else is focusing on and more importantly why.

Rick KlauPartner at Google Ventures

“OKRs tell you & your team what you’re doing this

quarter and importantly, measure whether

you’re there or not.”

Photo credit gv.com

OKR Resources

How Google sets goals

OKRs - The Fundamentals

The Art of the OKR

OKR Mistakes (and how to fix them)

OKR Examples

OKR Template

OKR - Wikipedia