Insights you can activate to engage with humans today

Ogury Active Insights visualizes the data behind 400m mobile user journeys, and makes it actionable to you. See the entire mobile user journey to sharpen your strategy.

Understand users’ behavior across every app and mobile site that they visit

Uncover how your mobile assets perform against your competitors

Access intelligence on specific vertical dynamics

Easily activate insights, to retain and expand your customer base

Mobile Journey Marketing

OguryActive InsightsFor Brands

Challenge

Solution

01

02

Brands have limited understanding of their users’ behavior on mobile. The analytics solutions you rely on only offer visibility into the few minutes per day users spend within your apps, websites or ecosystem. The overwhelming majority of user time spent on‑device remains a mystery, which hinders the effectiveness of your strategy.

Ogury Active Insights gives you a complete understanding of the dynamics of audiences and verticals, across all mobile websites and apps. Deep dive into any vertical you need and understand your global audience by building actionable, interactive reports.

Reveal socio‑demographic details on any brand or vertical you desire, including breakdowns by gender, age, interests, and more. Understand the context in which individual apps are used, and receive Ogury’s media recommendations for your brand.

Deep‑dive analytics to discover your brand’s mobile ecosystem. See how your audiences behave and interact across an array of metrics vs the rest of the vertical in which you operate. View reach across users, sessions and downloads, active vs inactive users, exclusive and shared audiences, user journey details, and times of most active usage.

Audience Profile

Premium Audience Profile

• Minimal visibility of what happens before users engage with your brand, or what happens after they leave

• Limited understanding of your competitive landscape and vertical dynamics

• Restricted capacity to discover new audiences

Designed specifically for the needs of CPG, automotive and telecoms brands:

Vertical Specific Reports

Shopper Behavior Insights first defines your audience and then matches your brand with the perfect retailer, basedon demographic breakdownand key passion points of itsaudience. Significantly expandyour reach without sacrificingrelevance.

Auto Industry Insights reveals mobile interactions within the automotive market. Compare digital audiencemarket share to that of yoursales. See which models aregaining the most traction withintenders.

Mobile Churn Insights uncovers behavior of users who churn between mobile phone brands and carriers. Identify which device manufacturers and carriers lost or gained the most users, and which brand is taking most customers from you.

Ogury’s most complete set of insights. Unlock unmatched intelligence about your users, audience, competitors, and performance against the rest of your category. View comparative rankings, socio‑demographics, market reach, app activity, cross‑visitation, installs and uninstalls, user journey and seasonality. For your brand, and your competitors.

Total Profile

Mobile Journey Marketingogury.com