ogip tier 1 - partnership management
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oGIP Tier 1 – Partnership Management
Align Supply
& Demand
More and
Faster Delivery
Better Delivery
Tier 130-50 oGIP RE
Scale up partnerships
Co-Delivery strategy
Partnership
Supply & Demand
Number of Partners expected:
5 to 10 entities
PartnershipsHow to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Co-Delivery
Boost Partnership
s
Partnerships
Co-Delivery
How to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Our main focus is always to have an equilibrium: When Supply & Demand are equal we say it is at this stage. So the allocation of EP and TNs is more efficient, bringing us the right results and delivering the leadership we
want to create and develop among our membership.
What is Supply & Demand
Management?
Supply represents how much the market can offer (students and market opportunities, EPs and TNs),
and Demand how much the market needs.
It leverages processes diagnostics and benchmarking among LCs and other markets, scenario-based strategies and lean principles to improve operational effectiveness and efficiency.
Why Supply & Demand
Management?
Because when S&D is not aligned it means our costumer may not get our product. S&D aligment guarantee the deliver of what we promissed to our customers.
Optmizes aspects of planning to drive and improve performance. Creates foundation for growth, capacity and flexibility among segments and markets to delivery more leadership.
DefineSpecif
y
Partnerships
Analyze
Analyse past 3 years' data about your EP realized profile supplyEP Supply : Students and graduate market, backgrounds, age, grade, major, languages, work experience, etc
Analyse your previous year’s global GIP realizations according to sub products and countriesAnalyse Global previous GIP realizations
Analyse customer feedback of EPs realized (NPS or your own feedback system)
Analyze Your External Market
Analyze Internal AIESEC Market
Analyze Customer Feedback (NPS)
Analyze to understand
You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good
insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.
Country PartnersSubproducts
Define
Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you send the most EPs to, growth rate, global TN supply trend, entities with high growth rates, matching timeline etc.)
Take all your analysis and compare external and internal data. How are the students you can provide? How is the TNs market demand? Take a look at what internal and external have in common. Based on these analysis, define your focus sub-products.
How to define your focus
Reflect
Compare
Specify
Target Audience
Define the specific profile of your target audience based on the sub-products in cooperation with MKT/COM. Take into consideration what you can deliver based on your internal capacity for delivery as well as the global TN supply (especially the TN supply of your entity partners).
Create an ambition based in your entity organization development plan. Take in consideration the relative and absolute growth your entity needs for oGIP and your internal capacity.Set up your term's goals for each sub-product based on all the analyses that you did before and on current global supply & demand
Goals
DefineSpecif
y
Partnerships
Analyze
Partnerships
Co-Delivery
How to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Partnerships
Co-Delivery
How to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Set Goal RE and
KPIs
Product Informatio
n
Processes Informatio
n
Minimum Deliverabl
es
Create a Value
PartnershipsHow to Plan
Market Place
Go to the Market Place and add or edit part-ners in your dashboard
Key Performance Indicators (KPIs) to track:
Get ProductInformation:
# MA# TN RA# EP RA
MA time TNMA time EPNPS
Language RequiredSkills Required
EP Profile RequiredOther
Partnership Plan Details
RE Goal
MoS
Realization PeriodMatches Period
EP Ra PeriodTN Ra Period
Main LCs involved
Get Processes Information
Airport Pick UpAccommodation
EP Expectation SettingEP Lead
EP IntegrationSupport with Visa
Minimums Deliverable
Partnership Plan Details
Get Process Information:Create Clear Implementation Timeline and Action
Partnership Plan Details
Update on Market Place
All the partnership
informa-tion
Partnerships
Co-Delivery
How to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Partnerships
Co-Delivery
How to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Attracting Visitors
Communication
Downscale to LCs
Excitement
Delivery Partnership
Attracting Visitors
Communication
Downscale to LCs
Excitement
Delivery Partnership
Information about the country EP Storytelling Opportunities available
What to do Content Examples
Highlight the entity in promotion
Showcase good stories Talk About it in info session and EP meet-ings
Attract Visitors
Showcase EP’s story in your partner entityHungary – GermanyCzech Rep. – China
Turkey - India
Poland
Highlight your partners
Promote specific project or internship from your partner entity
EPs are aware of Entity Partners and EPs want to apply for Entity Partner
Inform EP about the partnership
Make the entity and
opportunity attrac-tive
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
Clear Expectation
Setting
Bi-weekly Calls 15min
MC and NST weekly
communication
Newsletter for the partner
Be Solution Oriented
Be Honest
Communication Behaviors
NST Job Description:
• Promote EPs/TNs• Organize Matching Manias with LCVPs and EPs• Weekly contact with MCVPs involved• Select best EPs and contact them (e-mail, call, etc)• Tracking Applications and give feedbacks
NST To boost the partner-ship:
# EPs/TNs raised per month# EPs applying for TNs of the entity partner# EPs matched
How are the EP selection?Are everything on time?What needs to stop/continue/start?
Tracking on time Feedback on time
The most importante is the right behaviors and
from both sides
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
MaMa with
Country Partner
Make clear the value
proposition of the
Partnership
LCs Goal embed on
partnerships
Educate LCVPs
about the partnership
Give them an implementati
on plan
Recognize results on time
Downscale to LCs
Talk about it: in conferences,
webinars, newsletter,
facebook group: don’t let them
forget the partnership!
Engage your
network (also LCPs)
Delivery• Deliver to country partner by keeping to matching timeline.
• Online tracker with LCs from home and host entity and tracking partnership numbers and forms.
• EP Preparation and induction – Enough information about partner countries culture etc.
• EP LEAD designed to ensure better cultural understanding.
• Support with Visa (Understanding of process for country partners and AIESEC + Company supporting EP with the same)
Leads to faster matching time and increased matching rate
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
Attracting Visitors
Communication
Downscale to LCs
Excitement
PartnershipDelivery
Excitement
Create Excitement in your entity
Create a Value Proposition based on market relevance
Use the Value to motivate your network and make it
powerful
PartnershipsHow to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Co-Delivery
Boost Partnership
s
PartnershipsHow to have the right partnerships
Plan Partnership
s
Analyse S&D and Focus
Delivery the
Partnership
Co-Delivery
Boost Partnership
s
Boost Partnership
s
Scale Up Bigger
Partnerships
Invest on Tier 3 and 2
entities
Scale Up Bigger Partnerships
Grow for 5-10 partners!
Diversify
But how to manage
more partners?
Attracting Visitors
Communication
Downscale to LCs
Excitement
Print specific graphic materials to promote the entity
Attracting Visitors
Communication
Downscale to LCs
Excitement
Have Specific NST to delivery the partner-ship
Attracting Visitors
Communication
Downscale to LCs
Excitement
Send videos to LCVPs of Entity Partner, create skype meetings with both top LCs to connect LCVPs
Attracting Visitors
Communication
Downscale to LCs
Excitement Use the value proposition of the partnership all the time. Create a name for the partnership
Brasilombia
Attracting Visitors
Communication
Downscale to LCs
Excitement
Print specific graphic materials to promote the entity
Have Specific NST to delivery the partner-ship
Send videos to LCVPs of Entity Partner, create skype meetings with both top LCs to connect LCVPsUse the value proposition of the partnership all the time. Create a name for the partnership
Brasilombia
Invest on Tier 3 and 2 entities
Why to Invest?
Because you guarantee results for your en-tity,
what means leadership experiences for the world
Because you can just delivery exchange be-tween
two countries, we can just grow together
Identify potential entities• Your Region• External Market • Entity Focus• Visa
CEEDers• Raise• Match• Educate
Other Ideas• Pay for TNs• Pay for Tickets• Reward &
recognition
Your Region
• Try to choose countries in your own region: normally visa and tickets prices are better, you can understand better the reality and you can contribute to the growth of your region
External Market
• Choose entities with a good potential to grow in their external market for the sector you want to create supply, look for entities open to international people from your entity
Entity Focus
• Select entities that can be committed with your entity in the program you are interested; Look for entities that will be focused on the program and supply that fits for you
Visa
• Invest on entities that are easy to get visa and that are open to your country
Common Committed
Make sure both entities are committed with the CEEDership Be prepare for the CEEDership (before it starts!)
Home Entity: Set expectations about the host entity and make cultural preparation with the CEEDer
Host Entity: Make sure this person has the right support to work and live during the CEEDership
Set clear JD, KPIs and MoS and responsibilities between MCs and other people involved
Weekly contact with the CEEDer and the MCs responsible to track the CEEDer-ship and results
Expectations Setting
Clear Responsibilities Contact and Tracking
• JD: Send a CEEDer to sell and create opportunities for your EPs• KPIs: Cold calls, Meetings attended• MoS: Opportunities opened• Recommendation: Have a CEEDer for more than 8 weeks, a Sales flow
can be longer
To Create Opportunitie
s
• JD: Send a CEEDer to make matching process faster, promote opportunities to Eps and talk with TN/EP Managers
• KPIs: EPs applying to TNs, EPs being interviews• MoS: EPs MATCHs
To Match
• JD: Send a CEEDer to run trainings and educacional cycle with AIESEC members
• KPIs: People attending to the trainings• MoS: It depends• Recommendation: You add this JD with previous JDs. The CEEDer can work
on Match JD and also education JD at the same time
To Educate
Pay for TN/EP Fee
Amount for
airplane tickets
For every EP/TN matched with your
entity, you can give the EP an specific amount of money
Recognize LCs in
the entity
Create challenges for your partner’s LCs, recognize them
Pay the TN/EP Fee for the partner entity
