Karagiorgi Servias 7, 10563, Athens, GreeceTel. +30 2177154254

offerial.com

Description: increase hotel website bookings ~ 50% with unique personalized marketing algorithms.Mission: become a global leader in direct hotel booking optimization.Vision: become the global booking layer for all e-commerce transactions, across industries.

Offerial At-a-glance

The Problem

Before OfferialBooking.com and Hotel Website travelers see the same info, regardless of the reason for their trip, e.g. Business, Family

Booking.comBooking.com Hotel’s WebsiteHotel’s Website

Value Proposition

Booking.com visitors see the same info BUT Hotel Website visitors see differentiated info

Booking.com Hotel’s WebsiteBooking.com Hotel’s Website

After Offerial

Intro Cold Hot

Cheap Pool Free wifi City centre

Medium City centre Pool City tours

Expensive Neoclassical building

pool Airport shuttle

Unique Selling Point

Current Recommendation Systems

User Profile 1

User Profile 23

User Profile 87

Analyzing user behavior data

javacript javacript Machine learning algorithms

banner serving

Offerial is SaaSJavascript code in the site and booking engineMachine learning to process the data

Technology

Business Model Addressable market size and model

Direct: LinkedIn_________________________________________________________

Hotel digital marketing agencies: _________________________________________________________

Booking engines:_________________________________________________________

Associations & Clubs:_________________________________________________________

PR: media:

_________________________________________________________

Go-to-market – Communication channels

No direct competitor: Booking platforms don’t create automatically personalized contentIndirect competitors: everywhere a booking takes place:

Travel Agents: _________________________________________________________

Tour Operators: _________________________________________________________

Business Travel Management: _________________________________________________________

OTAs: _________________________________________________________

Independent Hotel booking mobile apps:________________________________________________________Airline hotel bookings: ________________________________________________________Direct hotel sales channels: Telephone/Email

________________________________________________________

Competitive Analysis

Signed up hotels: 85 Total unique visitors processed: +100.000Annual revenue/hotel: 300 EURConversion rate growth: 56,52%

Current Status

Get at least 20 paying hotels by the first semester of 2015

Get the first large group within the next quarter Affiliation with a major booking engine in 2015

Milestones

Thank you

offerial.com