botilia, aggelos damoulianos, at open coffee athens lxvi
DESCRIPTION
Slides of Botillia presentation by founder Aggelos Damoulianos at Open Coffee Athens LXVI on Friday, September 12TRANSCRIPT
THE NEW WAYTO SOURCEWINEWWW.BOTILIA.GR
ANGELOS DAMOULIANOSFOUNDER – WINE GEEK
The early years
Great Wine
Smoking
www.botilia.gr
Growing up, sort of…
www.botilia.gr
The situation
Wine Producers
Great wines
No brand name
Limited market
No promotional budget
www.botilia.gr
The situation
Wine Lovers
www.botilia.gr
Bored of the same old
More adventurous
Limited budget
Limited access
Can’t choose
Seek knowledge
The idea
A platform connecting wine producers with wine lovers!
Exclusive access to great, hard to find and sometimes collectible wines,
carefully and strictly curated by wine experts, sold at winery’s prices.
www.botilia.gr
Launch
7.12.2012
www.botilia.gr
The situation
Wine Producers Wine Lovers
Restaurants – Wine Bars
www.botilia.gr
How we do it
www.botilia.gr
Members only e- commerce
Team of experts
Analysis & scoring algorithm
Discount pricing
Home delivery
Exclusiveness / Rarity
Standardized description
what’s different
We create a new marketplace based on quality, not brand
Extensive information eases choices
Limited accessibility and availability are not an issue
Great discounts
www.botilia.gr
The benefits
Wine Producers
New market Wine label awareness0 marketing cost
Wine Lovers
Restaurants – Wine Bars
Great choices Specialized serviceLower cost
Access to hard to find / rare wines
Filtered selections Ease of choice
Extensive information Discount pricingGreat service
www.botilia.gr
The numbers…
Total Production:
Number of wineries:
Red/White production %:
Native varieties:
www.botilia.gr
Flagship varieties:PDO zones:
3.270Κ lt690+ 300
+
34/66
430 Assyrtiko Moschofilero
Agiorgitiko Xinomavro
KydonitsaPamitiPrekniarikoVlahikoKalomatiGoustolidi StavrotoGaidouriaRokaniaris GaidouroroditisSkylopnihtis
Traction…
Members:
Producers
Bottles sold:
Recurring buys: Red/White %:
Bootstrapping:
100%
Wines uncorked:
Wines sourced:
Newsletter open rate
Custom coded:
100%
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2012 2013 2014 2012 2013 2014
www.botilia.gr
Average delivery time:
4K+
18,5K+
2,4K
273
210 (81)
32 %70/3051%
1,2 days
The team
Angelos DamoulianosFounder - Wine GeekOther than tasting wine he is in business development and application architecture.
Elena PantaziSales Manager- OenologistWith major international experience in New Zealand, Australia, Bordeaux, Nemea and Santorini she is the one you want to talk to!
Lena GiatraCurator – Oenologist MScWine making and wine tasting until she reaches perfection. Getting there…
Erene RefeneCurator - Wine GeekWhen not wine travelling she can smell the tiniest hint of anything in a glass! You ‘ll have to stop her!
Alexandros Charatzas
Curator - Sommelier
Having worked in great
places (world’s top 100
hotels) this guy can wine
pair anything. Even
broccoli!
Nikos BeisWeb developer – css freak<html xmlns="http://www.w3.org/1999/xhtml" xmlns:og="http://ogp.me/ns#
Savvas Dandoulakis
Web designer – pixel guy
You can do anything to him,
but please don’t move his
pixels!
Ioanna Mavrokefalou
Curator – Oenologist
Sit back and let her
describe the wine she
just tasted. Or one she
tasted a couple of years
ago… www.botilia.gr
Katerina Voutsina
Management
Consultant - Academic
Still trying to make her
drink wine in our
meetings. She is playing
hard to get.
What’s new
New storage facilities (200 sqm)
Final bottles
www.botilia.gr
What’s coming
www.botilia.gr
E-sommelier service (private beta)
Instant delivery
The word out thereΙδιαίτερες προσφορές,
περιορισμένες παραγωγές, πραγματικά ένα οινικό παιχνίδι
χωρίς τέλος!
Η οινική επανάσταση του
botilia.gr
Η νέα φιλική ιστοσελίδα του ελληνικού αμπελώνα!
Μια πρωτοποριακή ιδέα για τους φίλους του
εξαιρετικού κρασιού!
Μια εξαιρετική ιδέα που αξίζει την υποστήριξη όλων
μας!Ευριπίδης Κατσαρός
www.botilia.gr
Η ανερχόμενη δύναμη στο κρασί!Δημήτρης Κιουτσούκης
Μεγάλη συμβολή στο κρασί!Χρήστος Μπαραφάκας
Πραγματικά διαμάντια!Γρηγόρης Τρ. Συλλέκτης
Η απόλυτη πηγή κρασιού!Νίκος Τριανταφύλλου οινόφιλος
THANK YOU!CODE: opencoffeeWWW.BOTILIA.GR
ANGELOS DAMOULIANOSFOUNDER – WINE [email protected]
www.botilia.gr